David Toth - President WorkSmart eMarketing [email_address]
Overview <ul><li>Introduction </li></ul><ul><li>eMarketing  </li></ul><ul><li>Strategies </li></ul><ul><li>Social Media an...
Introduction <ul><li>DMT </li></ul><ul><li>eMarketing </li></ul><ul><li>This Presentation </li></ul>
Content <ul><li>Information Overload </li></ul><ul><li>Fun environment </li></ul><ul><li>Foundations </li></ul>
Accountibilibuddy <ul><li>Pick a partner </li></ul><ul><li>Exchange email address </li></ul><ul><li>Write down three actio...
eMarketing <ul><li>Marketing on an electronic medium </li></ul><ul><li>Marketing a brand online </li></ul><ul><ul><li>Easy...
Website
Website <ul><li>Be sure your website is … </li></ul><ul><li>Built for target market </li></ul><ul><li>Easy to navigate </l...
Search Engine Marketing Search Engine Optimization PPC CPM On your site (25-30%) Off your site (70-75%) AdGoogle Facebook
How Consumers Search for  Products Online
SEO <ul><li>Keyword Rich ,  Inbound Links ,  Quality Content </li></ul><ul><li>Page title </li></ul><ul><li>Keyword densit...
BLOG <ul><li>SEO friendly </li></ul><ul><li>You’re an expert </li></ul><ul><li>Customer relations </li></ul><ul><li>Get fe...
Tips to blogging <ul><li>Set up Monthly/Quarterly/Yearly Goals </li></ul><ul><li>Don’t get discouraged if no one is showin...
Podcast <ul><li>Streaming audio files on the internet </li></ul><ul><li>Post like talk-shows / radio-shows </li></ul><ul><...
Video <ul><li>Virtual Learning </li></ul><ul><li>Personal Connection </li></ul><ul><li>Easily Syndicated </li></ul><ul><li...
<ul><li>50% of population will watch online video in 2008 </li></ul><ul><li>Minimal investment with High ROI </li></ul><ul...
RSS <ul><li>Syndicating information quickly and easily </li></ul><ul><li>Getting live feeds directly to a users computer <...
The Connector
iGoogle RSS Feed
Mobile <ul><li>96% of text messages are viewed </li></ul><ul><li>68% of ads are remembered </li></ul><ul><li>14% respond t...
Web 2.0 <ul><li>A user driven virtual world </li></ul><ul><ul><li>User driven content </li></ul></ul><ul><ul><li>Rich, int...
<ul><li>Web 1.0 </li></ul><ul><ul><li>Cost prohibitive </li></ul></ul><ul><ul><li>Websites for informational purposes </li...
<ul><li>Conduit/Feedburner </li></ul><ul><li>iContact/Constant Contact </li></ul><ul><li>LinkedIn/Facebook </li></ul><ul><...
 
Social Media Conversation between customers, employees, investors, People through such sites as… Social Media is not organ...
Social Media Optimization <ul><li>Generating publicity through Social Media </li></ul><ul><li>Methods: </li></ul><ul><ul><...
Social Bookmarking Allows internet users to  store ,  organize ,  search  and  manage  your favorite  websites <ul><li>Eac...
Social networks
Facebook
The Numbers <ul><li>Over 64 million active users </li></ul><ul><ul><li>Users that have visited within last 30 days </li></...
Being a member <ul><li>Create your profile </li></ul><ul><li>Add friends </li></ul><ul><li>Applications to use </li></ul><...
Facebook Marketing 101 <ul><li>The first step is to create your own profile on Facebook, updating all your information. </...
Facebook Pages <ul><li>Formerly known as Facebook Groups </li></ul><ul><li>Create a free page on Facebook for members to b...
 
 
Social Ads <ul><li>Extremely Targeted </li></ul><ul><li>PPC or CPM </li></ul><ul><li>Control your budget </li></ul>
Viral Marketing in Facebook Social Stories appear on News Feeds
Facebook Insights <ul><li>Analytics </li></ul>
Facebook <ul><li>Viral Marketing to the extreme </li></ul><ul><li>Get your employees and friends involved </li></ul><ul><l...
David Toth - President WorkSmart eMarketing [email_address]
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eMarketing for Entpreneurs

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eMarketing for Entpreneurs

  1. 1. David Toth - President WorkSmart eMarketing [email_address]
  2. 2. Overview <ul><li>Introduction </li></ul><ul><li>eMarketing </li></ul><ul><li>Strategies </li></ul><ul><li>Social Media and Web 2.0 </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><li>Practical Examples </li></ul>
  3. 3. Introduction <ul><li>DMT </li></ul><ul><li>eMarketing </li></ul><ul><li>This Presentation </li></ul>
  4. 4. Content <ul><li>Information Overload </li></ul><ul><li>Fun environment </li></ul><ul><li>Foundations </li></ul>
  5. 5. Accountibilibuddy <ul><li>Pick a partner </li></ul><ul><li>Exchange email address </li></ul><ul><li>Write down three action items </li></ul>
  6. 6. eMarketing <ul><li>Marketing on an electronic medium </li></ul><ul><li>Marketing a brand online </li></ul><ul><ul><li>Easy to use and measure </li></ul></ul><ul><ul><li>Personalization </li></ul></ul><ul><ul><li>Interaction with users </li></ul></ul>DuctTapeMarketing.com Why eMarketing Benefits <ul><li>Cost effective </li></ul><ul><li>Time efficient </li></ul><ul><li>High ROI </li></ul>
  7. 7. Website
  8. 8. Website <ul><li>Be sure your website is … </li></ul><ul><li>Built for target market </li></ul><ul><li>Easy to navigate </li></ul><ul><li>Not too flashy </li></ul><ul><li>Optimized for Search Engines </li></ul><ul><ul><li>Keyword Rich </li></ul></ul><ul><li>Niche-specific </li></ul>
  9. 9. Search Engine Marketing Search Engine Optimization PPC CPM On your site (25-30%) Off your site (70-75%) AdGoogle Facebook
  10. 10. How Consumers Search for Products Online
  11. 11. SEO <ul><li>Keyword Rich , Inbound Links , Quality Content </li></ul><ul><li>Page title </li></ul><ul><li>Keyword density </li></ul><ul><li>H1, H2, H3 tags </li></ul><ul><li>Bold text </li></ul><ul><li>Anchor text </li></ul><ul><li>Keyword phrase or theme for each page </li></ul><ul><li>Robot friendly page URL </li></ul>DuctTapeMarketing.com
  12. 12. BLOG <ul><li>SEO friendly </li></ul><ul><li>You’re an expert </li></ul><ul><li>Customer relations </li></ul><ul><li>Get feedback </li></ul><ul><li>PR and Media </li></ul><ul><li>Track and monitor </li></ul>
  13. 13. Tips to blogging <ul><li>Set up Monthly/Quarterly/Yearly Goals </li></ul><ul><li>Don’t get discouraged if no one is showing up </li></ul><ul><li>Read other blogs/forums </li></ul><ul><li>Its not just about business, its about you! </li></ul><ul><li>Build the brand </li></ul><ul><li>Establish policy </li></ul>Tools : WordPress, Blogger, TypePad, Technorati, Digg, Reddit,
  14. 14. Podcast <ul><li>Streaming audio files on the internet </li></ul><ul><li>Post like talk-shows / radio-shows </li></ul><ul><li>Customers can subscribe – automatically download </li></ul><ul><li>itunes hosted – easily downloaded to ipod </li></ul>
  15. 15. Video <ul><li>Virtual Learning </li></ul><ul><li>Personal Connection </li></ul><ul><li>Easily Syndicated </li></ul><ul><li>Free to post </li></ul><ul><li>Built in SEO </li></ul>
  16. 16. <ul><li>50% of population will watch online video in 2008 </li></ul><ul><li>Minimal investment with High ROI </li></ul><ul><li>Where to spend your time: </li></ul><ul><ul><li>Content and Production (50%) </li></ul></ul><ul><ul><li>Packaging (20%) </li></ul></ul><ul><ul><li>Promotion (15%) </li></ul></ul><ul><ul><li>Metadata (15%) </li></ul></ul>
  17. 17. RSS <ul><li>Syndicating information quickly and easily </li></ul><ul><li>Getting live feeds directly to a users computer </li></ul><ul><li>Have websites send information to YOU </li></ul><ul><li>Opt-in only </li></ul><ul><li>Create and promote feeds: Feedburner </li></ul><ul><li>Aggregate feeds: iGoogle, Google Reader </li></ul>
  18. 18. The Connector
  19. 19. iGoogle RSS Feed
  20. 20. Mobile <ul><li>96% of text messages are viewed </li></ul><ul><li>68% of ads are remembered </li></ul><ul><li>14% respond to offers </li></ul><ul><li>18% forwarded a friend </li></ul><ul><li>89% of major brands will market via mobile in 2008 </li></ul><ul><li>microblogging </li></ul>
  21. 21. Web 2.0 <ul><li>A user driven virtual world </li></ul><ul><ul><li>User driven content </li></ul></ul><ul><ul><li>Rich, interactive and user-friendly </li></ul></ul><ul><ul><li>Community and Social Network </li></ul></ul><ul><ul><li>Incorporation of Video and Mobile </li></ul></ul><ul><li>Ex. Blogs, wikis, social networks, online video, etc </li></ul>
  22. 22. <ul><li>Web 1.0 </li></ul><ul><ul><li>Cost prohibitive </li></ul></ul><ul><ul><li>Websites for informational purposes </li></ul></ul><ul><ul><li>Used to show success </li></ul></ul><ul><li>Web 2.0 </li></ul><ul><ul><li>User-driven </li></ul></ul><ul><ul><li>Extremely interactive </li></ul></ul><ul><ul><li>Cost friendly </li></ul></ul>
  23. 23. <ul><li>Conduit/Feedburner </li></ul><ul><li>iContact/Constant Contact </li></ul><ul><li>LinkedIn/Facebook </li></ul><ul><li>PBWiki/WetPaint </li></ul><ul><li>Digg/StumbleUpon </li></ul><ul><li>Upcoming.org/Confabb </li></ul><ul><li>Technorati/Blogger </li></ul>
  24. 25. Social Media Conversation between customers, employees, investors, People through such sites as… Social Media is not organized, But is controlled, fun, compelling, and full of insight Circle of Trust
  25. 26. Social Media Optimization <ul><li>Generating publicity through Social Media </li></ul><ul><li>Methods: </li></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Flickr/YouTube </li></ul></ul><ul><ul><li>Social Bookmarking </li></ul></ul>
  26. 27. Social Bookmarking Allows internet users to store , organize , search and manage your favorite websites <ul><li>Each link is given Tags </li></ul><ul><li>(relevant keywords) </li></ul><ul><li>Shared publicly over the net </li></ul>
  27. 28. Social networks
  28. 29. Facebook
  29. 30. The Numbers <ul><li>Over 64 million active users </li></ul><ul><ul><li>Users that have visited within last 30 days </li></ul></ul><ul><ul><li>Increases at average 250,000 users/day </li></ul></ul><ul><li>Sixth most trafficed site in US </li></ul><ul><li>More than half of active users return daily </li></ul><ul><li>Users spend average of 20 minutes/day on it </li></ul><ul><li>More than half of users are outside of college market </li></ul>
  30. 31. Being a member <ul><li>Create your profile </li></ul><ul><li>Add friends </li></ul><ul><li>Applications to use </li></ul><ul><li>Become a FAN </li></ul><ul><li>Upload photos </li></ul><ul><li>Join networks </li></ul><ul><li>Update status </li></ul>
  31. 32. Facebook Marketing 101 <ul><li>The first step is to create your own profile on Facebook, updating all your information. </li></ul>
  32. 33. Facebook Pages <ul><li>Formerly known as Facebook Groups </li></ul><ul><li>Create a free page on Facebook for members to become “Fans” of. </li></ul><ul><ul><li>Can be used for organizations, businesses, student groups, classes and more… </li></ul></ul><ul><li>Creates social stories  appears in News Feed </li></ul><ul><li>Includes : HTML editing, Flash integration, discussion boards, videos, wall posts, photos </li></ul>
  33. 36. Social Ads <ul><li>Extremely Targeted </li></ul><ul><li>PPC or CPM </li></ul><ul><li>Control your budget </li></ul>
  34. 37. Viral Marketing in Facebook Social Stories appear on News Feeds
  35. 38. Facebook Insights <ul><li>Analytics </li></ul>
  36. 39. Facebook <ul><li>Viral Marketing to the extreme </li></ul><ul><li>Get your employees and friends involved </li></ul><ul><li>Find customers not even looking for you </li></ul>
  37. 40. David Toth - President WorkSmart eMarketing [email_address]

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