Effective keyword research and management is a foundational element of every successful SEO and PPC marketing effort. This webinar discusses advanced tips, strategies and best practices for conducting effective keyword research, including:
* How to personalize keyword research to the needs of your specific market
* How to categorize, organize and prioritize your keywords for optimal relevancy
* How to expand your keyword lists and discover new keyword and negative keyword opportunities
* How to be more productive by eliminating the repetitive tasks that plague search marketers
* How keyword research can be leveraged to prioritize search marketing workflow
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