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Webinar: Live PPC Optimization Clinic - 3/7/13
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Webinar: Live PPC Optimization Clinic - 3/7/13

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Fore more information, visit www.wordstream.com …

Fore more information, visit www.wordstream.com

Do you have a sneaking suspicion that your PPC account could be performing better? Do you feel stuck and unsure how to get better results? Then don't miss out on this special opportunity on how to revamp your PPC account!

In this PPC Optimization Clinic, experts from WordStream and Hanapin Marketing show you:

- An inside look at live PPC account assessments
- The differences between a healthy PPC account and an ailing one
- Must-have tips for your own accounts

Published in: Technology

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Transcript

  • 1. The presentation will begin shortly! The presentation will begin shortly! Speaking:www.HeroConf.com
  • 2. PPC Optimization Clinic Webinar Live account assessments plus tips for optimizing your PPC Performance Presenters: Larry Kim | Founder, CTO of Wordstream Sean Quadlin | Writer and account manager at PPC Hero & Hanapin MarketingHOSTED BY: &
  • 3. Speaker Introductions• Larry Kim – Founder, CTO, WordStream, Inc. – Been doing PPC & SEO for 10 Years! – 3 Years ago, started WordStream! – Today we’re an industry-leading provider of a PPC Management Platform and Keyword Research Tools• Sean Quadlin – Account Manager at Hanapin Marketing and Blogger at PPC Hero – Manages clients in education, publishing, software as a service and more – Focuses primarily on lead generation – PPCHero.com is the leading site for PPC Strategies, News and Information & 3
  • 4. Today’s Agenda• PPC’s Guiding Formula• Live PPC Account Optimizations – The Good – The Bad & 4 4
  • 5. Take Part in Live Blogging on Twitter / Google+• Include the hashtag #ppcclinic in your Twitter tweets, Google+ status updates, etc. & 5 5
  • 6. Live-Poll Question 1Question: What area takes you the longest to optimize?#ppcclinicA. BidsB. AdsC. KeywordsD. Campaign StructureE. Negative keywords & 6 6
  • 7. Live-Poll Question 2What do you value more for your business: Clicks from MobileDevices (excluding tablets) or Clicks from Desktops/Notebooks?#ppcmetrics• I value Mobile Clicks More• I value Desktop Clicks More• I value them the same• No opinion & 7 7
  • 8. PPC’s Guiding FormulaSpend Conversion Leads RateCPC & 8 8
  • 9. Live Clinic Time!• We’ll review 2 real AdWords accounts. Point out the positives and negatives and how to optimize. – The changes we’ll recommend are geared toward either reducing your CPC or increasing your conversion rate (it’s called a guiding formula for a reason) & 9 9
  • 10. Live Clinic Time! — Assessment 1& 10 10
  • 11. Live Clinic Time! — Assessment 2& 11 11
  • 12. Summary: PPC Optimization ClinicA. In order to optimize you account, you need to know where you want it to beB. Whatever method you use to analyze your account, find out what best practices you aren’t following (or at least which best practices don’t work for your account)C. Through diligence and regular maintenance you can optimize your account to meet your key performance indicator & 12 12
  • 13. Live Poll Question 3Q: Would you like…• A Free Trial of WordStream• A free one-on-one solutions blueprint/account assessment with Hanapin Marketing (for accounts with over $20,000/ month in spend). & 13 13
  • 14. Your QuestionsThank you for attending WordStream & Hanapin Marketing’s PPCOptimization Clinic webinar. #ppcclinicDon’t forget to sign up for a Free Trial of WordStream:http://www.wordstream.com/ppc-free-trialSign up for a Free Solutions Blueprint from Hanapin Marketinghttp://www.hanapinmarketing.com/solutions-blueprint-sign-upOr contact us directly: Larry Kim lkim@wordstream.com http://twitter.com/larrykim Sean Quadlin sean.quadlin@hanapinmarketing.com http://twitter.com/seanquadlin & 14 14
  • 15. Meet Larry and Sean at Hero Conf 2013! The presentation will begin shortly!www.HeroConf.com Save $200 with this code: webinar_hc