Your SlideShare is downloading. ×
WordStream & HubSpot: How to Make Enhanced Campaigns Work for You [Webinar]
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

WordStream & HubSpot: How to Make Enhanced Campaigns Work for You [Webinar]


Published on

For more information, visit …

For more information, visit

Feeling limited in your time or ability to effectively manage your paid search account? You're not alone! The good news is that WordStream & Hubspot are partnering in this live webinar to show you how new Google AdWords updates - called Enhanced Campaigns - will help make PPC easier for time strapped marketers and business owners.

On July 22nd, all Adwords accounts will be upgraded to the Enhanced Campaign format. Make sure you understand the changes, and how they'll help you manage your time and PPC budget more effectively.

In this webinar, you'll learn:

- Why Enhanced Campaigns are the future of PPC
- How to migrate your existing AdWords campaigns before the deadline
- How to make the most of new features to save time & money

Published in: Technology, Business

1 Comment
  • We have direct providers of Fresh Cut BG, SBLC and MTN which are specifically for lease. Our bank instrument can be engaged in PPP Trading, Discounting, Signature Project(s) such as Aviation, Agriculture, Petroleum, Telecommunication, Construction of Dams, Bridges, Real Estate and all kind of projects. We do not have any broker chain in our offer neither do we get involved in chauffer driven offers. We deliver with time and precision as set forth in our agreement. Our terms and Conditions are reasonable, below is our instrument description.

    1. Instrument: Bank Guarantee (BG/SBLC)
    2. Total Face Value: Min of 1M Euro/USD (Ten Million Euro/USD) to Max of 5B Euro/USD (Five Billion Euro/USD).
    3. Issuing Bank: HSBC, London or Deutsche Bank Frankfurt or any Top 25 WEB
    4. Age: One Year, One Day
    5. Leasing Price: 5.0% of Face Value plus (0.5+X)% commission fees to brokers.
    6. Delivery: SWIFT TO SWIFT.
    7. Payment: MT-103.
    8. Hard Copy: Bonded Courier within 7 banking days.

    All relevant business information will be provided upon request.
    If Interested kindly contact me via Email:~
    Skype ID:

    Andrey Dorofeev
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. CONFIDENTIAL – DO NOT DISTRIBUTE 1Enhanced Campaigns:How to Make Them Work for YouLarry KimFounder & CTO, WordStream, Inc.Amanda Sibley,Global Marketing Relations Manager, HubSpotJune 6, 2013
  • 2. Today’s Agenda2• User Context and Why it Matters• Introducing Enhanced Campaigns for Search• Case Study• Questions & Answers
  • 3. Take Part in Live Blogging on Twitter / Google+• Include the hashtag #wordstream in your Twitter tweets,Google+ status updates, etc.3
  • 4. Speaker Introductions4• Larry Kim– Founder, CTO, WordStream, Inc.– Been doing PPC & SEO for 10 Years!– 5 Years ago, started WordStream!– We’re the Provider of the AdWords Graderand the 20 Minute PPC Work Week• Amanda Sibley– Global Marketing Manager at HubSpot– Author of several eBooks on PPC, SocialMedia, and Inbound Marketing– Regular contributor to the HubSpot Blog
  • 5. For the Love of MarketingAmanda SibleyMarketing ManagerHubSpot@amandasibley
  • 6. Let’s learn a little about you….CONFIDENTIAL – DO NOT DISTRIBUTE 6
  • 7. Live-Poll Question 1Question: Have you actually upgraded one or more of yourcampaigns to AdWords Enhanced Campaigns yet?#wordstreama) Yes!b) Not yet.7
  • 8. Live-Poll Question 2What do you think of the new AdWords EnhancedCampaigns #wordstreama) Love them. Way better than before.b) Upset about loss of features like device targeting, etc.c) Indifferent / No opinion yet.8
  • 9. Live-Poll Question 3What do you value more for your business: Clicks fromMobile Devices (excluding tablets) or Clicks fromDesktops/Notebooks? #wordstreama) I value Mobile Clicks Moreb) I value Desktop Clicks Morec) I value them the samed) No opinion9
  • 10. 3 Big Mobile Search Trends1. Devices are Evolving Quickly!2. Users are constantly switching between devices3. New ways are needed to measure advertising effectivenessThis creates a lot of marketing challenges and opportunities!10
  • 11. Understanding User Context• User Context– Location– Time– Device• UnderstandingUser Context =Better ROI• How is thisdifferent?CONFIDENTIAL – DO NOT DISTRIBUTE 11
  • 12. AdWords Enhanced Campaigns12
  • 13. New Bid Management Tools• Day Parting• Location Bidding• Mobile BiddingManage your bids across location, time and device —all within a single campaign!!CONFIDENTIAL – DO NOT DISTRIBUTE 13
  • 14. Location, Time and Device Bid Management• Campaign settings have options for location, adscheduling and device-based bid adjustments.CONFIDENTIAL – DO NOT DISTRIBUTE 14
  • 15. Location Based Bid ManagementCONFIDENTIAL – DO NOT DISTRIBUTE 15
  • 16. Time Based Bid ManagementCONFIDENTIAL – DO NOT DISTRIBUTE 16
  • 17. Device Based Bid ManagementCONFIDENTIAL – DO NOT DISTRIBUTE 17
  • 18. New Smarter Ads• Scheduled extensions• Enhanced sitelinks• Customized messages on mobile locationCONFIDENTIAL – DO NOT DISTRIBUTE 18
  • 19. Ads Become User Context-AwareCONFIDENTIAL – DO NOT DISTRIBUTE 19
  • 20. Ad Extensions Become More PowerfulCONFIDENTIAL – DO NOT DISTRIBUTE 20
  • 21. Ad Extensions Become More PowerfulCONFIDENTIAL – DO NOT DISTRIBUTE 21
  • 22. Advanced Reports for Measuring Mobile ROICONFIDENTIAL – DO NOT DISTRIBUTE 22
  • 23. New Phone Call Conversion TypeCONFIDENTIAL – DO NOT DISTRIBUTE 23
  • 24. Four key changes from enhanced campaignsCONFIDENTIAL – DO NOT DISTRIBUTE 241. Campaigns will run across all devices2. Tablet bidding strategies will be aligned withdesktop3. Mobile bids will be adjusted at the campaign level4. Mobile bids fully controlled by advertisers
  • 25. Example 1: Vehicle Parts Supplier• Huge Seller of Car Parts inthe USA• How They Sell:– Online Store– National Call CenterCONFIDENTIAL – DO NOT DISTRIBUTE 25
  • 26. Current Ad Performance• Mobile CPA = $2.79, Desktop CPA = $1.95• Conversions are ~17% mobile, ~75% desktop, ~7%tabletCONFIDENTIAL – DO NOT DISTRIBUTE 26
  • 28. Mobile Ad Strategy• Time: Does better duringbusiness hours.• Location: Most businesscomes from 10 metro areas.• Device: Display click to call adsfor mobile while call center isopen, push to website anddisable click to call ads whencall center is closed.• Track: Calls over 3 minutesindicate a conversion.CONFIDENTIAL – DO NOT DISTRIBUTE 28
  • 29. Example 2: Local Restaurant• Time: Evenings and Weekendsdo better.• Location: Great in the city, OKin the suburbs• Smart Phone: Display click tocall ads and/or offers whendepending on user context.• Track: Calls over 60 secondsindicate a conversion.CONFIDENTIAL – DO NOT DISTRIBUTE 29
  • 30. Why I am so Excited for Enhanced CampaignsCONFIDENTIAL – DO NOT DISTRIBUTE 30
  • 31. Community ReactionCONFIDENTIAL – DO NOT DISTRIBUTE 31
  • 32. Summary• Enhanced Campaigns– Aligned with mobile world we live today– More Power AND Simplicity– Better ROI on Paid Search!CONFIDENTIAL – DO NOT DISTRIBUTE 32
  • 33. WordStream PPC AdvisorSaaS platform connects toexisting AdWords or BingaccountsAlert driven. New alertsgenerated every week.“Make it so”20 minutes a week equalsPPC success!$299/$499/$999/moPremiere Support (monthlycheck-ins)Struggling with PPC? Let our software do all the work!CONFIDENTIAL – DO NOT DISTRIBUTE 33
  • 34. Free Tools - AdWords Performance GraderOne of a kind, free performancegraderDeep analysis in 8 key performanceareasCompares businesses to industrybenchmarksProvides actionablerecommendationsBiggest Insight: Big opportunities forimprovementProvide your AdWords credentialsInstant Report Card – On DemandCONFIDENTIAL – DO NOT DISTRIBUTE 34
  • 35. Special Offer• Are you interested in a live demo to see howWordStreams PPC Advisor can help optimizeyour paid search campaigns?– Yes!– No thanksCONFIDENTIAL – DO NOT DISTRIBUTE 35
  • 36. Your Questions36Thank you for attending WordStream and HubSpot’s webinar onEnhanced Campaigns in AdWords. #wordstreamDon’t forget to sign up for a Free Trial of WordStream: Your AdWords Account Today contact us directly:Larry Kimlkim@wordstream.com Sibley@amandasibley