Webinar:The 20 Minute PPC WorkWeekChad Larson and Tim WarnerFebruary 13th 2013                             CONFIDENTIAL – ...
Today’s Agenda•   Some shocking yet common problems we see in PPC accounts•   5 guidelines for achieving success in Google...
Take Part in Live Blogging on Twitter / Google+•   Include the hashtag #20minppc in your Google+ status    updates,Twitter...
Speaker Introductions• Chad Larson & Tim Warner   – Search Strategy Team Managers   – 10+ Years experience Helping SMB’s  ...
Let’s learn a little about you….                         CONFIDENTIAL – DO NOT DISTRIBUTE   5
Poll Question 1: How much time do you spenddoing PPC work every week?a) Im supposed to do work in my PPC account every   w...
Poll Question 2: Whats your biggest Time Sink inPPC Management?a) PPC Bid Managementb) Reporting & Analysisc) Ad Text Auth...
PPC Trivia!5 Quick Questions about AdWords Accounts1. How often do small businesses (spendingunder $5k / month on AdWords)...
PPC Trivia! (Continued)2. What percentage of AdWordsaccounts have used at least 1negative keyword in the last 90 days?    ...
Grade Yourself!          http://www.wordstream.com/google-adwords•    Baseline your performance•    A free, instant PPC au...
What will you learn? http://www.wordstream.com/google-adwordswww.wordstream.com/google-adwords                            ...
The Average AdWords Account forSmall & Medium Businesses.                       CONFIDENTIAL – DO NOT DISTRIBUTE   12
5 Things that we know to be trueabout achieving AdWords Success At WordStream, we’ve …  Analyzed thousands of accounts. ...
1. PPC is Hard… But the right tools, techniques and education can make it a LOT EASIER.                                14
2. You get what you put in… A little work every week on your AdWords campaigns can deliver big dividends.                 ...
3. Keep your PPC house clean Pause, fix or kill irrelevant, underperforming keywords to maximize ROI.                     ...
4. You gotta have goals Knowing what you want defines and simplifies your workflow.                               17
5. Succeeding in PPC is all aboutrelevance Give the searcher a direct link to what they are looking for                   ...
How Google made $37 Billionand the fragile PPC eco-system                           Relevancy                             ...
How Quality Score is Calculated & How itImpacts AdRank and CPC                                           20
Introducing the 20 Minute PPC Work Week!                                           21
Path To Success – The 20 Minute PPC Work Week                                CONFIDENTIAL – DO NOT DISTRIBUTE   22
Path To Success – The 20 Minute PPC Work Week                                CONFIDENTIAL – DO NOT DISTRIBUTE   23
Will the 20-minute PPC work week really work for me?• Is 20 minutes / week enough time?• What if I have more than 20 minut...
Summary: How to Make the Most of PPC Advisor• Most Advertisers AdWords accounts are a disaster• Review the 5 Habits of Suc...
What makes WordStream different? Automated Actionable Alerts Simplified 20 minute workflow Powerful tools for more advance...
Your Questions Thank you for attending WordStream’s webinar on: The 20 Minute PPC Work Week. #20minppc Benchmark your acco...
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The 20-Min PPC Work Week [Webinar] - 2/13/13

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For more information, visit: http://www.wordstream.com

Want to make a big impact, in not a lot of time? Believe it or not, you can significantly improve your AdWords results in just 20 minutes per week – we’ll show you how!

In this free webinar, WordStream's Search Strategy Team Managers Chad Larson and Tim Warner will show you:

- 5 guidelines for achieving success in Google AdWords
- How the 20-Minute PPC Work Week™ can help you make an impact in less than half an hour per week!
- Some common problems we see in PPC accounts – you’ll be shocked!

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The 20-Min PPC Work Week [Webinar] - 2/13/13

  1. 1. Webinar:The 20 Minute PPC WorkWeekChad Larson and Tim WarnerFebruary 13th 2013 CONFIDENTIAL – DO NOT DISTRIBUTE 1
  2. 2. Today’s Agenda• Some shocking yet common problems we see in PPC accounts• 5 guidelines for achieving success in Google AdWords• Introducing the 20-Minute PPC Work Week• How to make the most of WordStream’s PPC Advisor and the 20-Minute PPC Work Week 2
  3. 3. Take Part in Live Blogging on Twitter / Google+• Include the hashtag #20minppc in your Google+ status updates,Twitter tweets,, etc. 3
  4. 4. Speaker Introductions• Chad Larson & Tim Warner – Search Strategy Team Managers – 10+ Years experience Helping SMB’s navigate the search marketing landscape – WordStream Certified – AdWords Certified – Boston Sports Fans – Proud Father (Tim) 4
  5. 5. Let’s learn a little about you…. CONFIDENTIAL – DO NOT DISTRIBUTE 5
  6. 6. Poll Question 1: How much time do you spenddoing PPC work every week?a) Im supposed to do work in my PPC account every week?b) < 1 hour / weekc) 1-10 hours / weekd) 10-39 hours / weeke) +40 Hours / week - its my full time job! 6
  7. 7. Poll Question 2: Whats your biggest Time Sink inPPC Management?a) PPC Bid Managementb) Reporting & Analysisc) Ad Text Authoringd) Keyword Research / Negative Keyword Researche) Landing page creation / Optimization 7
  8. 8. PPC Trivia!5 Quick Questions about AdWords Accounts1. How often do small businesses (spendingunder $5k / month on AdWords) do work intheir AdWords account? Answer: • 50% of them don’t even check once per month • 25% haven’t done anything in the last 90 days • Agencies & advertisers score the same CONFIDENTIAL – DO NOT DISTRIBUTE 8
  9. 9. PPC Trivia! (Continued)2. What percentage of AdWordsaccounts have used at least 1negative keyword in the last 90 days? Answer: • Less than 50% • And 20% of them have yet use a negative keyword… ever… CONFIDENTIAL – DO NOT DISTRIBUTE 9
  10. 10. Grade Yourself! http://www.wordstream.com/google-adwords• Baseline your performance• A free, instant PPC audit in under a minute!• Grades your AdWords account performance based on the 8 PPC metrics that really matter• Compares how you’re doing against other accounts of similar size (monthly spend) www.wordstream.com/google-adwords 10
  11. 11. What will you learn? http://www.wordstream.com/google-adwordswww.wordstream.com/google-adwords CONFIDENTIAL – DO NOT DISTRIBUTE 11
  12. 12. The Average AdWords Account forSmall & Medium Businesses. CONFIDENTIAL – DO NOT DISTRIBUTE 12
  13. 13. 5 Things that we know to be trueabout achieving AdWords Success At WordStream, we’ve …  Analyzed thousands of accounts.  Talked to thousands of different users  Shared findings with our partners @ Google We summarized the findings into just 5 things you need to know! 13
  14. 14. 1. PPC is Hard… But the right tools, techniques and education can make it a LOT EASIER. 14
  15. 15. 2. You get what you put in… A little work every week on your AdWords campaigns can deliver big dividends. 15
  16. 16. 3. Keep your PPC house clean Pause, fix or kill irrelevant, underperforming keywords to maximize ROI. 16
  17. 17. 4. You gotta have goals Knowing what you want defines and simplifies your workflow. 17
  18. 18. 5. Succeeding in PPC is all aboutrelevance Give the searcher a direct link to what they are looking for 18
  19. 19. How Google made $37 Billionand the fragile PPC eco-system Relevancy & Quality Score Advertisers Customers How does Google keep this eco-system working? CONFIDENTIAL – DO NOT DISTRIBUTE 19
  20. 20. How Quality Score is Calculated & How itImpacts AdRank and CPC 20
  21. 21. Introducing the 20 Minute PPC Work Week! 21
  22. 22. Path To Success – The 20 Minute PPC Work Week CONFIDENTIAL – DO NOT DISTRIBUTE 22
  23. 23. Path To Success – The 20 Minute PPC Work Week CONFIDENTIAL – DO NOT DISTRIBUTE 23
  24. 24. Will the 20-minute PPC work week really work for me?• Is 20 minutes / week enough time?• What if I have more than 20 minutes of issues in my account?• What if it takes me more than 20 minutes to the task in the work week? 24
  25. 25. Summary: How to Make the Most of PPC Advisor• Most Advertisers AdWords accounts are a disaster• Review the 5 Habits of Successful PPC Marketers• Think of PPC campaign work as a recurring weekly task.• WordStream PPC Advisor enables the 20 minute PPC Work Week, an impactful PPC workflow for managing AdWords accounts 25
  26. 26. What makes WordStream different? Automated Actionable Alerts Simplified 20 minute workflow Powerful tools for more advanced users Premier PPC Consulting Dedicated Google Certified Rep Expert advice from a human when you need it! CONFIDENTIAL – DO NOT DISTRIBUTE 26
  27. 27. Your Questions Thank you for attending WordStream’s webinar on: The 20 Minute PPC Work Week. #20minppc Benchmark your account today! http://www.wordstream.com/google-adwords Don’t forget to sign up for our Free Trial: http://www.wordstream.com/ppc-free-trial Or contact us directly: Chad Larson clarson@wordstream.com http://twitter.com/clarson82 Tim Warner twarner@wordstream.com http://twitter.com/twarner83 27
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