The 20-Min PPC Work Week - 12/13/12
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The 20-Min PPC Work Week - 12/13/12

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For more information, visit: http://www.wordstream.com ...

For more information, visit: http://www.wordstream.com

Want to make a big impact, in not a lot of time? Believe it or not, you can significantly improve your AdWords results in just 20 minutes per week – we’ll show you how!

In this free webinar, you will learn:

- 5 guidelines for achieving success in Google AdWords
- How the 20-Minute PPC Work Week™ can help you make an impact in less than half an hour per week!
- Some common problems we see in PPC accounts – you’ll be shocked!

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The 20-Min PPC Work Week - 12/13/12 Presentation Transcript

  • 1. Webinar:The 20 Minute PPC WorkWeekChad Larson and Tim WarnerDecember 13th 2012 CONFIDENTIAL – DO NOT DISTRIBUTE 1
  • 2. Today’s Agenda• Some shocking yet common problems we see in PPC accounts• 5 guidelines for achieving success in Google AdWords• Introducing the 20-Minute PPC Work Week• How to make the most of WordStream’s PPC Advisor and the 20-Minute PPC Work Week 2
  • 3. Take Part in Live Blogging on Twitter / Google+• Include the hashtag #20minppc in your Google+ status updates,Twitter tweets,, etc. 3
  • 4. Speaker Introductions• Chad Larson & Tim Warner – Search Strategy Team Managers – 10+ Years experience Helping SMB’s navigate the search marketing landscape – WordStream Certified – AdWords Certified – Boston Sports Fans – Proud Father (Tim) 4
  • 5. Let’s learn a little about you…. CONFIDENTIAL – DO NOT DISTRIBUTE 5
  • 6. Poll Question 1: How much time do you spenddoing PPC work every week?a) Im supposed to do work in my PPC account every week?b) < 1 hour / weekc) 1-10 hours / weekd) 10-39 hours / weeke) +40 Hours / week - its my full time job! 6
  • 7. Poll Question 2: Whats your biggest Time Sink inPPC Management?a) PPC Bid Managementb) Reporting & Analysisc) Ad Text Authoringd) Keyword Research / Negative Keyword Researche) Landing page creation / Optimization 7
  • 8. PPC Trivia!5 Quick Questions about AdWords Accounts1. How often do small businesses (spendingunder $5k / month on AdWords) do work intheir AdWords account? Answer: • 50% of them don’t even check once per month • 25% haven’t done anything in the last 90 days • Agencies & advertisers score the same CONFIDENTIAL – DO NOT DISTRIBUTE 8
  • 9. PPC Trivia! (Continued)2. What percentage of AdWordsaccounts have used at least 1negative keyword in the last 90 days? Answer: • Less than 50% • And 20% of them have yet use a negative keyword… ever… CONFIDENTIAL – DO NOT DISTRIBUTE 9
  • 10. Grade Yourself! http://www.wordstream.com/google-adwords• Baseline your performance• A free, instant PPC audit in under a minute!• Grades your AdWords account performance based on the 8 PPC metrics that really matter• Compares how you’re doing against other accounts of similar size (monthly spend) www.wordstream.com/google-adwords 10
  • 11. What will you learn? http://www.wordstream.com/google-adwordswww.wordstream.com/google-adwords CONFIDENTIAL – DO NOT DISTRIBUTE 11
  • 12. The Average AdWords Account forSmall & Medium Businesses. CONFIDENTIAL – DO NOT DISTRIBUTE 12
  • 13. What can be done about this train wreck?• 5 Things we know to be true about AdWords Success• A solution for the AdWords Issues you may be experiencing: The 20 Minute PPC work week! 13
  • 14. 5 Things that we know to be trueabout achieving AdWords Success At WordStream, we’ve …  Analyzed thousands of accounts.  Talked to thousands of different users  Shared findings with our partners @ Google We summarized the findings into just 5 things you need to know! 14
  • 15. 1. PPC is Hard… But the right tools, techniques and education can make it a LOT EASIER. 15
  • 16. 2. You get what you put in… A little work every week on your AdWords campaigns can deliver big dividends. 16
  • 17. 3. Keep your PPC house clean Pause, fix or kill irrelevant, underperforming keywords to maximize ROI. 17
  • 18. 4. You gotta have goals Knowing what you want defines and simplifies your workflow. 18
  • 19. 5. Succeeding in PPC is all aboutrelevance Give the searcher a direct link to what they are looking for 19
  • 20. How Google made $37 Billionand the fragile PPC eco-system Relevancy & Quality Score Advertisers Customers How does Google keep this eco-system working? CONFIDENTIAL – DO NOT DISTRIBUTE 20
  • 21. How Quality Score is Calculated & How itImpacts AdRank and CPC 21
  • 22. Introducing the 20 Minute PPC Work Week! 22
  • 23. Path To Success – The 20 Minute PPC Work Week CONFIDENTIAL – DO NOT DISTRIBUTE 23
  • 24. Path To Success – The 20 Minute PPC Work Week CONFIDENTIAL – DO NOT DISTRIBUTE 24
  • 25. Will the 20-minute PPC work week really work for me?• Is 20 minutes / week enough time?• What if I have more than 20 minutes of issues in my account?• What if I don’t have any time to dedicate to doing PPC?• What if I can’t do negative keyword research (or any of these tasks, for that matter) in 2 minutes? 25
  • 26. Summary: How to Make the Most of PPC Advisor• Most Advertisers AdWords accounts are a disaster• Review the 5 Habits of Successful PPC Marketers• Think of PPC campaign work as a recurring weekly task. – (You actually have to do something in your account every week)• WordStream PPC Advisor enables the 20 minute PPC Work Week, an impactful PPC workflow for managing AdWords accounts 26
  • 27. What makes WordStream different? Automated Actionable Alerts Simplified 20 minute workflow Powerful tools for more advanced users Premier PPC Consulting Dedicated Google Certified Rep Expert advice from a human when you need it! CONFIDENTIAL – DO NOT DISTRIBUTE 27
  • 28. Your Questions Thank you for attending WordStream’s webinar on: The 20 Minute PPC Work Week. #20minppc Benchmark your account today! http://www.wordstream.com/google-adwords Don’t forget to sign up for our Free Trial: http://www.wordstream.com/ppc-free-trial Or contact us directly: Chad Larson clarson@wordstream.com http://twitter.com/clarson82 Tim Warner twarner@wordstream.com http://twitter.com/twarner83 28