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Google sponsored links are an excellent way to gain brand exposure and attract qualified visitors to your website. What are Google's sponsored links and how do you get placement there? Learn more …

Google sponsored links are an excellent way to gain brand exposure and attract qualified visitors to your website. What are Google's sponsored links and how do you get placement there? Learn more about Google sponsored link here.

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  • 1. Sponsored Links in Google: How to Get YourAd in Googles Paid LinksGoogle sponsored links are an excellent way to gain brand exposure and attract qualifiedvisitors to your website. What are Googles sponsored links and how do you get placement there?In the below example of a Google search engine results page (SERP), you can see two sponsoredlinks sections, one above the "natural" or organic links and one to the right of the organic results.These sponsored results differ from the organic Google results in that theyre paid. Companiescan enter into an auction to have their ad appear in Google sponsored links if its relevant to ausers search query. This is called pay-per-click marketing, because the advertisers pay Googlefor clicks on their ads.How do you "win" this auction so your ad appears in a desirable position for the query yourebidding on in AdWords? Its all about your Quality Score. The higher your Quality Score, thebetter your ad positioning. The following factors (among others) affect your Quality Score: The relevance of your ad to the search query The relevance of the keyword to your ad group The relevance of your ad to its landing page The historical PPC click-through rate (CTR) of the ad and its ad group Overall historical account performance
  • 2. This probably seems like a lot to keep track of, but placing your ad in the sponsored links onGoogle doesnt have to be overwhelming. The WordStream keyword management system is aunique tool—built specifically for search marketers—that simplifies and improves your PPCmarketing processes so you can maintain high Quality Scores and collect search-driven profitswith sponsored links.Keyword Grouping: The Key to Google Sponsored LinkPlacementProbably the single most important, and yet overlooked, thing you can do to ensure placement inGoogles sponsored links is keyword grouping. Grouping your keywords makes your keywordresearch far more valuable and actionable. The idea is to segment your keywords into small,manageable groups and subgroups by relevance, forming a logical hierarchy that lookssomething like this:How does this help you rank in the sponsored links in Google? Heres how: Convert your close-knit keyword groups into AdWords ad groups and theyll be primed for pay-per-click success.Effective keyword grouping improves Quality Score (and sponsored link placement) in theseways: More relevant ads: Youll find it simple and natural to write relevant and eye-catching ads around ad groups with tight semantic relevance. For example, its much easier to speak directly to users searching for "cheap bird houses" than general "bird supplies."
  • 3. More relevant landing pages: Likewise, youll be able to create specific, compelling landing pages around these tight keyword groups, giving searchers a destination to land on and an opportunity to convert. Compounding PPC benefits: More relevant ads and landing pages will raise your click- through rates, improving Quality Score and leading to more traffic and conversions all at a lower cost per click.Better sponsored link results for less money: It sounds too good to be true, but WordStreamsPPC tools can help make it a reality. WordStream helps you structure your campaign accordingto best practices that optimize your Quality Score, so your ads get more exposure in thesponsored links. The software is also tightly integrated with Google AdWords, making it fast andeasy to improve your results every day.In WordStream, you can organize hundreds or thousands of keywords in seconds, with smartsuggestions for ad groups that could be great traffic- and profit-drivers for your business.When you like what you see, create the group with one click. Now you can take immediateaction—map the group to content on your website, and convert it into an ad group. Then toggleover to the PPC campaigns tab in WordStream so you can set your first-page bid and write thetext ads that will soon be showing up in Googles sponsored links!
  • 4. Writing Clickable Text Ads for Google Sponsored LinksWordStream even helps you write the kind of text ads that draw users in, raising your CTR andhence your Quality Score. Our text ad tools automatically populate the fields of your Google adwith the most popular and relevant keywords in your ad group, so youll know youre focusing onthe words and phrases that will appeal to the most potential customers. You can also preview andpublish your ad right within WordStream.Just adjust the language to craft a message that will grab the searchers attention when it displaysin Googles sponsored links. Also, be sure your ad directs the user to a landing page thatsrelevant to both the ad and the keyword youre bidding on. When search engine users aresatisfied with their results, Google rewards you with a higher Quality Score.Pay-per-click marketing with AdWords can be tricky, but it doesnt have to be a total pain. WithPPC software to help you group keywords for ad groups and write Google-friendly ads, you canearn your spot in the sponsored links on Google with minimum time investment and maximumcost-efficiency. Surprisingly, WordStream makes mastering Googles paid results feel organic.Try WordStream and See Your Brand in GooglesSponsored LinksLearn more about WordStreams keyword management and pay-per-click marketing solutions: Sign up for a FREE trial Request a live demo Read our PPC best practices e-book Sign up for our newsletter