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Seo title tag

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Meta tags are search marketing advertisements with the capacity to have a legitimate impact on your SEO or PPC campaigns. …

Meta tags are search marketing advertisements with the capacity to have a legitimate impact on your SEO or PPC campaigns.

In this article, you'll learn what "meta tag" means, as well as how to view your site's meta data, and how it impacts visitors, why the term is important to you and to your website, and how to get the most out of your meta tags.

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  • 1. How a Meta Tag Impacts SEO & PPCMeta tags have become an undervalued component of search marketing success.Technically speaking, a "meta tag" is an HTML tag which is located in the "head" of your webpages.More practically (and importantly) though, meta tags are search marketing advertisementswith the capacity to have a legitimate impact on your SEO or PPC campaigns.In this article, youll learn: What "meta tag" means, as well as how to view your sites meta data, and how it impacts visitors. Why the term is important to you and to your website. How to get the most out of your meta tags.So What Are Meta Tags, Anyway?Meta tags are snippets of code on a web page. They offer information about a page (metadata).All meta tags but the "title" tag are invisible as a site visitor looks at your website, but meta tagscan be exposed to searchers.How Do I See My Pages Meta Tags?You can view your pages meta tags by right clicking anywhere on the page, and clicking "viewpage source" (in Firefox) or "view source" (in IE):Youll then see a series of tags. Well deal with four specific meta tags: the most common and themost important (while other types of meta tags exist, theyre either less common or not relevantto marketing a website).Having viewed source, your meta data will likely look something like this:<head> <title>Meta Tag - How Meta Tags Impact SEO &amp; PPC</title> <meta name="description" content="Meta tags can have a larger impact on SEO and yourwebsite than you may think: find out more..." /> <meta name="keywords" content="meta tags,meta tag,meta tags seo,meta tags definition,what
  • 2. is a meta tag" /> <meta name="robots" content="index,follow" /></head>Visitors see this information in the following ways: Title Tag - This is the text youll see at the top of your browser. Search engines view this text as the "title" of your page. Meta Keywords Attribute - A series of keywords you deem relevant to the page in question. Meta Description Attribute - A brief description of the page. Meta Robots Attribute - An indication to search engine crawlers (robots or "bots") as to what they should do with the page.So What Do Meta Tags Have to Do With SEO, PPC, or mysite?The above tags all have varying degrees of impact on your website. Lets look at each tag:Title TagThis is the most important of all of the meta tags discussed here for SEO. The title tag has atremendous impact on search rankings, and will serve as the text at the top of your browser (fororganic search pages or for PPC landing pages):Meta Keywords AttributeMeta keywords may have some impact on Quality Score for PPC, and they make two additionalcontributions to search: Impact at some engines - While Google seems to have devalued the meta keywords tag almost entirely, some alternative engines still seem to give the attribute some weight (Yahoo! for instance). Your site search - Many sites site search places a lot of emphasis on meta keywords and other meta attributes; this allows you to control the way visitors see pages in your site search via the selection of meta keywords.Meta Description Attribute
  • 3. The meta description tags main purpose is that it shows in response to search queries as a searchengines summary of your page. So, someone looking for "meta keywords" might see this result:This is important because the meta description is essentially serving as your "ad" within theorganic search results.Meta Robots AttributeWith this attribute, youre telling the search engines what to do with your pages: index/noindex - This tells the engines whether to show your page in search results, or not. follow/nofollow - This tells the engines what to do with links on your pages: whether they should trust and "follow" your links to the next page or not.So whats next? What Do I Do with All These Meta Tags andMeta Attributes?So now you know that meta tags actually have a very real impact on search engine marketing.You know that meta tags can: Potentially have some impact on Quality Score. Impact search rankings via the title tag. Help determine the way your internal site search is configured. Play a role in search rankings at alternative search engines. Serve as "organic ad text".Fine. Great. But what can you do about it?Using Meta Tags for Search Engine MarketingThere are a few best practices youll want to follow in the implementation of a sound meta tagstrategy:
  • 4. Use a Meta Keyword Generator - The first thing that should be apparent if you have a website of any scale is that you dont want to be generating meta keywords by hand; WordStreams keyword tool suite offers an innovative solution for this. Create a Logical Keyword Structure for Your Content - In order to effectively target certain keywords on certain pages and then write compelling meta descriptions for said pages, you need to be able to effectively identify which pages should be targeting which keywords: this means an intelligent SEO information architecture. Be Sure Youre Targeting the Right Keywords -And, of course, the real key to the success of your meta data is targeting the right keywords to begin with: be sure you have a highly effective keyword suggestion tool set available to you.To learn more about how our tool works and how it can help you to create great metadescriptions, you can try WordStream for SEO FREE Today!