Quality Score Is King: Triple PPC Traffic & 2X Your ROI

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"Help! I raised my AdWords bids and got LESS traffic!" Sound familiar? Thousands of advertisers every day rely on increasing bids in hopes to drive more exposure for their paid search campaigns. If this is you, STOP...we have a better approach that could potentially triple your PPC traffic and double your return on spend. It all starts with Quality Score.

In this free live webinar, WordStream's Director of Paid Search Marketing Rich Griffin and Technical Support Engineer Andy Stefano team up to share their insights on the secret hacks behind AdWords Quality Score and Bid Management.

You'll also learn...

- Valuable tips from a real AdWords user case: "I raised my bids and got less traffic...why?""
- How to increase your Quality Score without draining your budget
- Tricks to get more clicks! See real examples of emotional Ads, A/B tests, and campaign keyword cleanup techniques to boost Quality Score

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Quality Score Is King: Triple PPC Traffic & 2X Your ROI

  1. 1. Quality Score Is King Triple PPC Traffic 2X Your ROI Webinar
  2. 2. PPC University
  3. 3. Take Part In Live Blogging
  4. 4.    Meet The Experts   
  5. 5.     o o o o About WordStream
  6. 6.     Today’s Agenda
  7. 7. Symptoms     Problem
  8. 8. Conclusion  Higher Bid Higher Position HigherTraffic
  9. 9. SMBs – Limited by Budget
  10. 10. Choose Your Path   
  11. 11. How Quality Score Impacts Ad Position
  12. 12. How Quality Score Impacts Actual CPC
  13. 13.    CTR is the most important factor in QS
  14. 14. Categorize Your Keywords
  15. 15. PRIMARY 1.89% $0.58 $6.17 SECONDARY 1.97% $0.76 $15.94 TERTIARY 0.88% $0.73 $36.47 9.38% 4.74% 1.99% CTR CPC CPA CNV RATE Delete Tertiary Terms
  16. 16. Most Ads Suck
  17. 17. Be Different!
  18. 18. You’re Not Testing as Many Ads as You Think…
  19. 19. True A/B Test 1 2
  20. 20. Path #2: Raising Quality Score
  21. 21. WordStream’s FREE AdWords Performance Grader    
  22. 22. Summary   
  23. 23. Special Offers! Would You Like…
  24. 24. Webinar THANK YOU

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