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Hanapin Marketing & WordstreamMobile PPCProven Strategies & Untapped OpportunitiesJeff Allen, Account Director, Hanapin Ma...
Today’s Agenda• Mobile PPC is necessary and we have the facts  to prove it.• Case Studies on Mobile PPC• Bad Examples of M...
Speaker introductions•   Larry Kim     – Founder, CTO, WordStream, Inc.     – Been doing PPC & SEO for 10 Years!     – 5 Y...
Take part in our live poll  Include the hashtag #ppcblunders in your Twitter tweets, Google  + status updates, etc.
Live Poll Question 1How long have you been involved with Search Marketing?#ppcblundersa)   Less than 1 Yearb)   1-3 Yearsc...
Live-Poll Question 2How well do you know Mobile PPC? #ppcblundersa)   What’s Mobile?b)   We’ve thought about it.c)   We ha...
Mobile PPC Facts
Why does mobile matter?
So why does mobile matter?Because we are really bad at it.&Because you can get a 10-15% increase today(not in 2015).
Larry Case Study
137 links!2 step, 14+ field form!
#SorryMom
Using the Information You HaveMy Device is an iPhoneMy Carrier is AT&T
Device specific targeting works Pre-Device TargetingPost-Device Targeting
26 Links &Not one personalized message
So Excited!                     Not Excited109 Links Above the Fold
Why does mobile matter?We are better than this.
Advertisers Need to Extend Their HandMobile is STILL like desktop PPC circa 2004.Next is… creating experiences engineered ...
Experiences Engineered for MobileSpeed up your site.  – Every 1 second of landing page load delay you lose    7% of visito...
Increasing Site Speed
In Addition to Site Speed•   Segmented traffic•   Spoke to their audience•   No scrolling necessary•   Click to commit
Mobile Sites that are Oddly Useful• Anticipate a need.  – How are mobile users different?  – How do they use their device ...
Unique Products
How to Get Started…A quick case study.
First Attempt at Mobile    Converted 3x Worse!
Second Attempt at Mobile             Image                               Results:                               • 373% inc...
Summary: Mobile PPC• Mobile isn’t arriving. It’s already arrived. If you’re not  using mobile you’re falling behind.• When...
Live-Poll Question 3Q: Would you like…• A free AdWords account audit and help in understanding  your score with a certifie...
Your Questions Thank you for attending Hanapin Marketin & Wordstream’s webinar on: Mobile PPC: Proven Strategies & Untappe...
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Mobile PPC: Proven Strategies & Untapped Opportunities

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For more information, visit: http://www.wordstream.com

Did you know that mobile searches now account for up to 20% of all pay-per-click ad spend and conversions? If you’re not doing mobile PPC, you’re ignoring 1/5 of your potential market!

In our next free webinar, Mobile PPC: Proven Strategies & Untapped Opportunities, WordStream Founder Larry Kim and Jeff Allen, Account Director at Hanapin Marketing, will show you:

Why you need to invest in mobile PPC – the time is now!
Who's dominating the mobile space – and who’s failing at it
Best practices for creating a unique mobile experience

You'll also have the opportunity to ask questions and get expert advice on mobile campaign management.

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Transcript of "Mobile PPC: Proven Strategies & Untapped Opportunities"

  1. 1. Hanapin Marketing & WordstreamMobile PPCProven Strategies & Untapped OpportunitiesJeff Allen, Account Director, Hanapin MarketingLarry Kim, Founder & CTO, WordstreamOctober 18, 2012
  2. 2. Today’s Agenda• Mobile PPC is necessary and we have the facts to prove it.• Case Studies on Mobile PPC• Bad Examples of Mobile PPC• Analyzing Mobile PPC and the Technology used.• Questions & Answers
  3. 3. Speaker introductions• Larry Kim – Founder, CTO, WordStream, Inc. – Been doing PPC & SEO for 10 Years! – 5 Years ago, started WordStream – We’re the provider of the 20 Minute PPC Work Week and the AdWords Grader• Jeff Allen – Account Director at Hanapin Marketing and writer for PPC Hero. – …. – …. – PPCHero.com is the leading site for PPC Strategies, News and Information
  4. 4. Take part in our live poll Include the hashtag #ppcblunders in your Twitter tweets, Google + status updates, etc.
  5. 5. Live Poll Question 1How long have you been involved with Search Marketing?#ppcblundersa) Less than 1 Yearb) 1-3 Yearsc) 3-5 Yearsd) 5+ Years
  6. 6. Live-Poll Question 2How well do you know Mobile PPC? #ppcblundersa) What’s Mobile?b) We’ve thought about it.c) We have mobile landing pages.d) We do mobile, but without a strategy.
  7. 7. Mobile PPC Facts
  8. 8. Why does mobile matter?
  9. 9. So why does mobile matter?Because we are really bad at it.&Because you can get a 10-15% increase today(not in 2015).
  10. 10. Larry Case Study
  11. 11. 137 links!2 step, 14+ field form!
  12. 12. #SorryMom
  13. 13. Using the Information You HaveMy Device is an iPhoneMy Carrier is AT&T
  14. 14. Device specific targeting works Pre-Device TargetingPost-Device Targeting
  15. 15. 26 Links &Not one personalized message
  16. 16. So Excited! Not Excited109 Links Above the Fold
  17. 17. Why does mobile matter?We are better than this.
  18. 18. Advertisers Need to Extend Their HandMobile is STILL like desktop PPC circa 2004.Next is… creating experiences engineered formobile that are oddly useful.
  19. 19. Experiences Engineered for MobileSpeed up your site. – Every 1 second of landing page load delay you lose 7% of visitors on desktop. – Mobile is likely significantly higher.
  20. 20. Increasing Site Speed
  21. 21. In Addition to Site Speed• Segmented traffic• Spoke to their audience• No scrolling necessary• Click to commit
  22. 22. Mobile Sites that are Oddly Useful• Anticipate a need. – How are mobile users different? – How do they use their device different than desktop? – Can you give them a competitive advantage?
  23. 23. Unique Products
  24. 24. How to Get Started…A quick case study.
  25. 25. First Attempt at Mobile Converted 3x Worse!
  26. 26. Second Attempt at Mobile Image Results: • 373% increase in conversion rate • 33% higher conversion rate than desktop • 18% of all leads come from mobile • 300% increase in mobile investment Button Color Link to Full Site
  27. 27. Summary: Mobile PPC• Mobile isn’t arriving. It’s already arrived. If you’re not using mobile you’re falling behind.• When done the right way mobile can have big return. Your mobile campaigns need strategy. To see the results you want, plan ahead.• If you need help with Mobile: – Contact Hanapin Marketing to manage your (20K/mo spend) campaign – We’ve already optimized nearly all of our clients for Mobile. OR – Contact Wordstream…
  28. 28. Live-Poll Question 3Q: Would you like…• A free AdWords account audit and help in understanding your score with a certified AdWords Professional• A free trial/demo of WordStream PPC Advisor• A free one-on-one solutions blueprint/account assessment with Hanapin Marketing (for accounts with over $20,000/ month in spend).
  29. 29. Your Questions Thank you for attending Hanapin Marketin & Wordstream’s webinar on: Mobile PPC: Proven Strategies & Untapped Opportunities. #ppcblunders Don’t forget to sign up for a Free Trial of WordStream: http://www.wordstream.com/ppc-free-trial Sign up for a Free Solutions Blueprint from Hanapin Marketing http://www.hanapinmarketing.com/solutions-blueprint- sign-up Or contact us : Jeff Allen jeff.allen@hanapinmarketing.com https://twitter.com/JeffAllenUT Larry Kim lkim@wordstream.com http://twitter.com/larrykim
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