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WordStream’s PPC Software automates the most tedious and laborious tasks associated with pay per click marketing, while still leaving you in total control. Transform your paid search campaign into a ...

WordStream’s PPC Software automates the most tedious and laborious tasks associated with pay per click marketing, while still leaving you in total control. Transform your paid search campaign into a powerhouse of strategic automation! WordStream's PPC software puts you miles ahead of the competition, by combining keyword research, workflow management, ad creation and campaign analysis in one easy-to-use interface.

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    Ppc software Ppc software Document Transcript

    • PPC Software: WordStream’s Software isDesigned to Save Time, Lower Costs &Improve Your ROIIs your PPC Software working as hard as it could be?WordStream’s PPC Software automates the most tedious and laborious tasks associated withpay per click marketing, while still leaving you in total control. Transform your paid searchcampaign into a powerhouse of strategic automation! WordStreams PPC software puts youmiles ahead of the competition, by combining keyword research, workflow management, adcreation and campaign analysis in one easy-to-use interface.Why PPC Software Is Essential to Your SuccessGreat pay-per-click software minimizes manual labor while simultaneously giving you theanalytical insight to make the right decisions about your keywords and PPC ad campaigns.Using PPC software, you can expect to: Maximize results for money invested (cost-per-click, cost-per-action) Achieve a high quality score Reach the broadest targeted audience possible Enjoy qualified traffic and minimized irrelevant clicks Reduce money wasted on irrelevant traffic Learn more about your customers and adjust your approach appropriatelyManually carrying out all of the various tasks associated with effective pay-per-click searchadvertising is impractical. Researching, sorting and implementing PPC keyword data is anarduous task. If done by hand, the work will overwhelm even paid search experts. Whats worse,hundreds, thousands, or even millions of valuable long-tail keywords and other crucial insightsgo completely unnoticed. On the other hand, hiring an SEM agency to do all this work for you istoo expensive for many SMBs.You may be letting valuable opportunities for keyword discovery pass you by while youreagonizing over a previous months spreadsheet. Using a PPC management and PPC advertisingsoftware automation tool allows you to: Find important keywords Channel them into appropriate groups And create AdWords text ads for them, all with just a few clicks.
    • When PPC Software Automation Can Cause Problems ForYour BusinessWeve shown you how important strategic automation is to your pay-per-click marketingsoftware solutions, but can too much automation be a bad thing?If youre enabling the wrong type of PPC marketing automation, you might be allowing yourpay-per-click tool to do more harm than good. While tedious, labor-intensive pay per clickcampaign tasks are perfect for automation, certain strategic and analytical tasks are still best leftfor a person to assess. WordStreams pay per click advertising software offers you suggestionsfor things like negative keywords, keyword grouping, and new keywords based on decisions youmake about your keyword list, but it will only act on the aspects of your campaign that youvedesigned, in the ways in which you have outlined. A good PPC tool works for you, not instead ofyou.Automating Keyword Research and Keyword Organization– the Foundation for Effective PPC Software SolutionsThe most fundamental parts of PPC search engine marketing success are: Keyword research and discovery Keyword management and groupingTraditional PPC approaches involve manually researching a list of keywords that may or may notbe truly applicable to an effective AdWords campaign. Youd then narrow the list down to acouple hundred terms, create text ads, and monitor the results by dumping the data intospreadsheets and combing through it on a regular basis.This would be fine if 250 keywords were all that users ever typed into search engines, but thetruth is, there are hundreds of thousands of valuable terms to consider, and finding those terms(and more importantly: analyzing and implementing them) can only be accomplished with theaid of a keyword software tool, like WordStreams PPC software. By ignoring these terms, youare: Abandoning the majority of your audience Ignoring the potential for the most specific, qualified leads to your site Wasting money on irrelevant traffic with less targeted terms Not reaching your full quality score potential Setting up your campaign to fail behind a competitor who is using effective PPC software Not learning about your audience, therefore not able to make informed decisions about positive changes to your campaign or landing pages
    • WordStream PPC software makes AdWords campaign management much easier. Lets look at anexample of WordStreams keyword grouping and organization capabilities in action.WordStream PPC software offers keyword research tools and Web analytics tools that will helpyou to gather keyword insights. The software also offers automated keyword suggestion,allowing you to review and then quickly implement keyword suggestions.Its this implementation that makes WordStream particularly powerful. The tool allows you toeffectively manipulate the keyword database its generated for you. WordStream PPC softwarewill offer keyword group segmentation suggestions for you to easily group like terms with oneclick.You can see that the tool is showing us precisely which keyword segmentations to create next,based on the keyword grouper tool. Here we see that the PPC software is suggesting that wegroup together all of our keywords that contain the word "concert" and "tickets" because thereare a lot of keywords that drive a lot of traffic there (we can see a list of some of the keywords inthe picture below).You can even create multiple groups simultaneously and channel your keywords into theirproper place in minutes.
    • Imagine how much time and effort this would take manually; we would have to have pulled inall of our keyword data (which wed then have to do weekly) and hacked around in Excel to tryto determine which groups we should create, finally actually putting the segmentations together.Instead, the WordStream PPC software lets us set up an account and clicked a few buttons.Looking at the screenshot above, you can see that the keyword list on the left contains the words"concert" and "tickets" together in 100% of the phrases. As you narrow your list, you can getmore and more specific.Once youve created these keyword groups, you can see your group hierarchy instantly.
    • This not only keeps you organized, but it gives you one-click access to creating AdWords AdGroups, which will take your grouped keywords and harness them to improve the relevance ofyour traffic and increase your Quality Score.WordStream PPC software offers similar suggestions for keywords you dont want.Next, WordStream will offer you some suggestions for keywords that you might want to activelyavoid bidding on, based on what the software knows about your account. Lets take a look atwhat the negative keyword tool has to say about this account:Because of prior activity in our account, WordStream thinks that the term "parking" is probably abad fit for our account. In this case, the tools right! We dont sell "parking tickets" so wewouldnt want that traffic. The tool also suggested the term "sale", but we certainly dont want toset a negative keyword for that. This is where the value of controlled, user-defined automationcomes in: were reviewing the softwares suggestions, so we can ignore the tip to nuke salesterms.WordStream’s PPC Software Unites Automation and ActionSuccess with pay per click automation means automating the right aspects of your PPCcampaign, at the right time, and with the right tools. WordStreams PPC search marketingsoftware provides everything you need to completely transform your paid search campaign into apowerhouse of strategic automation and personal decision making. WordStreams PPC softwarecombined with a suite of actalytics capabilities puts you miles ahead of the competition,combining keyword research and management, workflow management, ad creation, andcampaign analysis in one easy-to-use interface.
    • To start leveraging these features and to start experiencing the benefits of WordStreams PPCmanagement software, you can: Try WordStream Free Today Request a Live Demonstration Sign up for our Search Marketing Webinar Subscribe to our Newsletter