PPC Keyword Tool for Paid Search

WordStream, Inc. CONFIDENTIAL
WordStream, Inc.PPC Keyword Tools
Brainstorming the Paid Search Super Tool
Search Engine Strategies, August 13, 2009
Larry Kim, VP of Products, WordStream, Inc.

PPC Keyword Tool
Keywords are Foundational for Search Marketing
Do a bad job and nothing else works quite right!

Elements of Keyword Management
Keyword Management

Discovering Keywords
Everyone Shares Same Keyword Data
Keyword Tools
How do you get a competitive advantage?
How does a keyword tool know what’s relevant to your business?

WordStream Keyword Discovery
Your BEST Keyword Opportunities comes from Your Own Website!
WordStream continuously aggregates keyword research data (clicks, conversions) from your own website into your own Private Keyword Database!

Keyword Research & Analysis

Keyword Grouping and Organization

Keyword Group Suggestion

Self-Organizing Keywords

Why Group & Organize Keywords?
Select specific keywords & negative keywords
Group together closely related keywords
Write relevant text ads and destination pages to speak to the intent of the searcher!
Awful: Too Broad!
OK: Somewhat Related
Better: Reflects Intent
WordStream, Inc.

Single Point of Leverage Affecting your Entire PPC Account!
Relevancy of Keywords to Ad Group, Text Ad, Landing Page
Click Through Rate
Quality Score
Ad Position
Minimum Bid Estimate
Actual Cost Per Click
Impression Share
Conversion Rates
Why I ♥ Keyword Organization
ROI
Keyword Organization

But Wait, There’s More!
Keyword Organization Further Simplifies & Improves:
PPC Reporting
Bid Optimization
Landing Page Optimization
PPC Workflow
Teamwork & Collaboration
Keywords are Foundationalto your account and a Force Multiplier

Actionable PPC & SEO Keyword Tools
Turn Keyword segmentations into Ad Groups and/or Landing Pages
Ad Text Tools to help with Relevant Ad Copy Creation
WordStream, Inc.

WordStream, Inc.
WordStream Product Workflow
Re-factor new keyword opportunities into your existing keyword research, continuously expand and optimize!

Comparing WordStream & PPC Keyword Tools

Comparing WordStream & Microsoft Excel

Comparing WordStream & AdWords Editor

WordStream Key Benefits

Thank You SES San Jose & Josh Dreller!
If you have any comments or questions about WordStream, or this presentation, contact Larry directly:
Email: lkim@wordstream.com
Twitter: http://twitter.com/larrykim
Blog: http://www.wordstream.com/blog
WordStream, Inc.

PPC Keyword Tool for Paid Search

by Internet Marketing Software - WordStream on Aug 18, 2009

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PPC Keyword Tool for Paid Search — Presentation Transcript