WordStream, Inc. CONFIDENTIAL WordStream, Inc.PPC Keyword Tools Brainstorming the Paid Search Super Tool Search Engine Strategies, August 13, 2009 Larry Kim, VP of Products, WordStream, Inc.
WordStream, Inc. CONFIDENTIAL PPC Keyword Tool Keywords are Foundational for Search Marketing Do a bad job and nothing else works quite right!
Elements of Keyword Management Keyword Management
WordStream, Inc. CONFIDENTIAL Discovering Keywords Everyone Shares Same Keyword Data Keyword Tools How do you get a competitive advantage? How does a keyword tool know what’s relevant to your business?
WordStream, Inc. CONFIDENTIAL WordStream Keyword Discovery Your BEST Keyword Opportunities comes from Your Own Website! WordStream continuously aggregates keyword research data (clicks, conversions) from your own website into your own Private Keyword Database!
Keyword Research & Analysis WordStream, Inc. CONFIDENTIAL
Keyword Grouping and Organization WordStream, Inc. CONFIDENTIAL
Keyword Group Suggestion WordStream, Inc. CONFIDENTIAL
Self-Organizing Keywords WordStream, Inc. CONFIDENTIAL
Why I ♥ Keyword Organization WordStream, Inc. CONFIDENTIAL ROI Keyword Organization
But Wait, There’s More! Keyword Organization Further Simplifies & Improves: PPC Reporting Bid Optimization Landing Page Optimization PPC Workflow Teamwork & Collaboration Keywords are Foundationalto your account and a Force Multiplier WordStream, Inc. CONFIDENTIAL
Actionable PPC & SEO Keyword Tools Turn Keyword segmentations into Ad Groups and/or Landing Pages Ad Text Tools to help with Relevant Ad Copy Creation WordStream, Inc.
WordStream, Inc. WordStream Product Workflow Re-factor new keyword opportunities into your existing keyword research, continuously expand and optimize!
Comparing WordStream & PPC Keyword Tools WordStream, Inc. CONFIDENTIAL
Comparing WordStream & Microsoft Excel WordStream, Inc. CONFIDENTIAL
Comparing WordStream & AdWords Editor WordStream, Inc. CONFIDENTIAL
Thank You SES San Jose & Josh Dreller! If you have any comments or questions about WordStream, or this presentation, contact Larry directly: Email: email@example.com Twitter: http://twitter.com/larrykim Blog: http://www.wordstream.com/blog WordStream, Inc.