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To measure success in anything requires a baseline, and PPC is no different. But most PPC managers will tell you that reporting is one of the BIGGEST time-sinks. It doesn't have to be that way!
In this webinar, WordStream founder Larry Kim shares 7 Vital Signs Every PPC Manager Should Know About Their Account(s). You’ll learn:
- How to analyze and visualize your Search Performance Funnel
- The key metrics that reveal your account health, such as average Quality Score
- How to track top metrics using WordStream's reporting short-cut
Plus, learn how to easily communicate the metrics to other key stakeholders in a language they'll understand – be it your boss, your clients or the CEO.