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What do ground-penetrating radar, hydraulic tie-rod cylinders, and third-party PPC (pay-per-click) software platforms have in common? Not much, really — but all three are examples of B2B (business-to-business) products that B2B companies can sell via PPC advertising.
PPC advertising offers B2B companies the ability to capture leads quickly and cost-effectively. In a nutshell, your target audience is raising its hand to express interest specifically in your product or service, and does so by typing in search keywords on Google or Bing.
This expert guide from WordStream covers B2B market characteristics and how they relate to PPC, and arms you with real-world B2B PPC tips to help create successful B2B paid-search campaigns.
For more information, visit www.wordstream.com