Quality Score Webinar
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Quality Score Webinar

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Webinar detailing the elements of Quality Score, and how to improve your score.

Webinar detailing the elements of Quality Score, and how to improve your score.

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    Quality Score Webinar Quality Score Webinar Presentation Transcript

    • Mastering Quality Score
      How to Increase Quality Scores & Improve AdWords Results
    • What is Quality Score?
      A numerical assessment of how good your ad is. Designed to:
      Keep spammers out of the top results
      Give discounts to advertisers who follow the rules
      Make sure users only see ads that might actually be interesting
      Good for users
      Good for advertisers
      Good for Google
    • How is Quality Score Used?
    • Order of Ads – Google’s Original Auction Model
      Golf Clubs
      Ads ranked by BID
    • Order of Ads - Google’s Auction Model + Quality Score
      Golf Clubs
      Ads ranked by BID times QUALITY SCORE
    • The Price You Pay - Discounts for better Quality Score
      Bid x QS
      Of Lower Advertiser
      My Cost
      My QS
    • Discounts for better Quality Score (example)
      Bid x QS
      Of Lower Advertiser
      My Cost
      My QS
    • How Does Google Calculate Quality Score?
      *not to scale
    • How do I get better Quality Scores? CTR
      Clicks
      CTR
      Impressions
      Show your ads to fewer people
      Day-part
      Geo-target
      Use phrase, exact (or modified broad) match
      Use negatives
      Get more people to click on your ads
      Write clever ad text that shows you have what users are looking for.
      Show your ads to people who are more likely to click on them
      Use more tightly related, long tail keywords
    • How do I get better Quality Scores? Relevance
      Show Google that your ad is relevant to the keywords in your ad group
      Use keywords in your ad text
      The tighter your list of keywords, the easier this is.
      Golf clubs
      Golf shoes
      Golf balls
      Golf pants
      Golf bags
      Golf putters
      Golf gloves
      Golf tees
      Golf carts
      Golf clubs set
      Golf clubs complete set
      Set of golf clubs
      Golf clubs full set
      Golf clubs irons set
      Complete set of golf clubs
      Golf clubs in a set
    • How do I get better Quality Scores? Landing Page
      Follow Google’s rules
      Write relevant, original content
      Use keywords in your landing page copy
      Be upfront about the information you collect and your business model
      Have good load-time with minimal pop-ups etc.
    • Making Small, Tight, Relevant Ad Groups
      Golf clubs
      Golf clubs set
      Golf clubs complete set
      Set of golf clubs
      Golf clubs full set
      Golf clubs irons set
      Complete set of golf clubs
      Golf clubs in a set
      Golf club sets
      Golf balls
      Ladies golf clubs
      Golf clubs
      Golf shoes
      Golf balls
      Golf pants
      Golf bags
      Golf putters
      Golf gloves
      Golf tees
      Golf carts
      Golf shoes
      Ping golf clubs
      Golf pants
      Golf bag stand
      Junior golf bag stand
      Best golf bag stand
      Black golf bag stand
      Ladies golf bag stand
      Golf bags
      Golf bag stand
      Golf putters
      Travel golf bag
      Golf gloves
      Callaway golf bag
      Golf tees
      Golf carts
    • How can we help?
    • Questions, Comments, Concerns
      Andy Stefano
      PPC Specialist
      astefano@wordstream.com