Keywords for search engines
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Keywords for search engines

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Determining your best keywords for search engines is an important step in your search marketing plan. If you want your website to be found by search engines—and more importantly, the consumers out ...

Determining your best keywords for search engines is an important step in your search marketing plan. If you want your website to be found by search engines—and more importantly, the consumers out there looking for offerings like yours via search engines—you need to have a solid understanding of your keywords. Learn more about keywords for search engines!

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Keywords for search engines Document Transcript

  • 1. Keywords for Search Engines: Finding theKeywords that Help Customers Find YouDetermining your best keywords for search engines is an important step in your searchmarketing plan. If you want your website to be found by search engines—and more importantly,the consumers out there looking for offerings like yours via search engines—you need to have asolid understanding of your keywords. For that youll need Google and Yahoo! keyword tools.Figuring out what words and phrases your potential customers are using in search engines is amatter of keyword research. Theres an opportunity here that most websites pass by: Performingkeyword research correctly from the outset will put you at a major advantage in terms of searchengine optimization, pay-per-click marketing and all your other search-related activities goingforward.So whats the right way to discover the search engine keywords that will put your site ahead ofthe competition? Its surprisingly simple. Keywords for search engine marketing should be: Personalized Private Data-Driven Strategically OrganizedYour search engine keywords are a valuable, proprietary marketing asset, so treat them that way!Lets take a look at how the WordStream keyword management solution elevates the way youhandle keywords for search.The Value of Private, Personalized Search Engine KeywordDataSo youre trying to find the keywords that search engine users are typing to get to sites like yours.Guess what: Youre probably already sitting on one of the greatest sources of that very keyworddata. Your own Web server log files and Web analytics contain the exact keyword searches thatactual visitors have used to find your site. As such, theyre maximally relevant to what yourbusiness offers.A lot of search marketers ignore this wealth of information and instead turn to third-partykeyword suggestion tools for their search engine keywords. This approach nets you keywordsthat are decidedly not personalized or private. Anyone can access those same keywords. Worse,you cant be sure that theyre really relevant to your specific business niche.Because WordStream is integrated with Google Analytics, you can easily link your WordStreamand Google Analytics accounts to perform ongoing, always up-to-date keyword research and
  • 2. analysis. WordStream imports your historical analytics account data and updates daily with newkeywords from paid and organic search.If you dont use Google Analytics, you can still take advantage of your private Web data, aninvaluable source of search engine keywords.WordStream mines your log files for you to find the search engine keywords that are best foryour site. These keywords, along with traffic data, are imported into a private database that onlyyou have access to, creating a platform for competitive, data-driven keyword research.Group & Organize Keywords for Search Engine SuccessYour search marketing efforts will be far more effective in the long term if you take the furtherstep of organizing your keyword research. Why? Keyword grouping makes it much easier toachieve high rankings for multiple keywords in search engine results. It allows you to craft avery specific, targeted message to address each of a broad range of search engine queries. Toaccomplish this, you need to:
  • 3. Divvy your keywords into small, tightly related groups and subgroups. Organize keyword groups into a logical, branching hierarchy. Establish a prioritized workflow for content creation based on Web traffic and other goals.Performing these steps manually in a spreadsheet like Microsoft Excel would be a pain even fora very small website. For a large, growing business with hundreds of thousands of keywords, itwould be completely unmanageable, virtually impossible.WordStream, however, is designed specifically to make these keyword management tasks easy.Whether your topic is Boston Wedding Plans, the funniest commercials in 2010, or politics ourkeyword grouping tools make fast work of grouping large numbers of search engine keywords.You can use the keyword search query box to find all keywords that contain a certain word orwords, or use the Keyword Group Segmenter to get suggestions for potentially powerfulkeyword groupings.Just click a button to create a group, and WordStream automatically sorts all your keywords.Imagine how long finding those keywords and cutting and pasting them into appropriate orderwould take in Excel.WordStream also offers workflow tools to help you prioritize search marketing tasks, so you cancreate the content—be it search engine optimized landing pages or text ads for PPC—that willprovide the most sizable return on your time investment first.
  • 4. WordStream not only helps you find your best, most relevant keywords for search engines, itgives you more power over those keywords so you can unlock their value and get found insearch engines.Try WordStream Free and Find Profitable Search EngineKeywordsLearn more about WordStream: Sign up for a free trial or view an online demo to see how itworks.