Keyword Generator Tool - Do Keyword Generator Tools Hurt More Than They Help?<br />Keyword generator tools supply keyword ideas for marketers' search campaigns. Although they are helpful in generating lots of new keywords and keyword variations for you as a marketer to consider, there are a myriad of risks and downsides associated with using keyword generator tools depending on how the tool is returning its data. Most tools are based on either search query popularity or dictionaries; either way, you end up with a keyword list that isn't particular to your website or your business.<br />WordStream's innovative approach to website keyword generation turns this risk on its head by mining your website's log files to identify the long tail of search queries that bring actual traffic to your site. So, how can you help your search marketing efforts by leveraging keyword generator tools, avoiding the pitfalls and taking advantage when you can?<br />Keyword generator tools: types and consequences<br />There are three ways to generate keywords for your search campaign: by dictionary, popularity, or your site's history. Dictionary and popularity tools can be helpful when a website is just starting out, but beyond that, they may do more damage than good. Keyword generation by web history is the best way to identify keyword opportunities for a website of any age because these keywords are much more likely to be specific and relevant to your site and your business, and they remain unseen by your competitors.<br />As demonstrated above, popularity tools are a step ahead of dictionary tools for brand new or un-launched websites, and since new websites don't yet have web logs, log file tools aren't effective. When used properly, all three tools can complement each other and your search campaign. The three types, including benefits and risks, are outlined in detail below.<br />Keyword Generators by Dictionary<br />Dictionary-based keyword generators, such as Efficient PPC, emit keyword synonyms, plurals, and re-ordered variations of current keywords. The biggest danger here is that the frequency of these searches, if they're ever searched on at all, is entirely unknown. For this reason, the above figure warns against using dictionary based tools for any serious keyword research; keywords are generated by a computer, not by concrete search data.<br />What's more, just because a word is a synonym of a keyword doesn't mean you should start bidding on it. For example, entering "
into one such dictionary keyword generator produces keywords like "
and references to New York City as the "
No matter what your business, a dictionary is bound to return similar words that will only detract from your search performance. Lastly, once you have all these keywords, you still need to sort through, organize, and group them into something actionable before they are of any help. Here, searching for and segmenting new keywords becomes a periodic chore.<br />So, using a dictionary-based keyword generator tool has many negative consequences, including:<br />High Likelihood of Irrelevance: Just because a word is a synonym of your current keyword doesn't mean it's relevant to your business, so it's likely you'll end up with an array of junk keywords.<br />"
button and the below dialogue box will display.<br />The recommended keyword generation tool allows WordStream to examine your web server log files and fill your account with personalized, relevant keywords. Finally, a keyword generator tool that knows your business and even organizes new keywords for you!<br />WordStream: your answer to keyword generators<br />So what does this all mean? Well, in search engine marketing, much like other areas of business and life, bigger does not always mean better. Sure, dictionary and search popularity keyword generators return an abundance of new keywords, but their job ends there. You're left to pick up the pieces, remove irrelevant keywords, and watch your Quality Score drop due to irrelevant clicks, unrelated keyword groups and ads, and too-popular keyword bids.<br />WordStream is the only keyword generator on the market that streamlines the process by generating keywords specific only to your website and business, and increases your productivity by organizing and segmenting keywords by relevance. WordStream is with you from start to finish, from finding keywords, to helping you write ad text.<br />To learn more, you can:<br />Try WordStream Free Today<br />Request a Live Demonstration<br />Sign up for our Search Marketing Webinar<br />Subscribe to our Newsletter<br />