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SEO, or search engine optimization, used to be a relatively cheap and easy way to drive traffic and leads to your website. You didn’t have to be an evil genius or have a million-dollar budget to make it work.
But SEO is more complicated now than it has ever been. In this free webinar, Is it Time to Say No to SEO?, WordStream founder Larry Kim and VP of Marketing Laura Taylor will show you:
- Why SEO is getting harder and harder for small businesses
- Why PPC is no longer optional as a marketing tactic
- Some highly effective alternatives to organic search marketing
- Strategies for recovering from Google’s Penguin/Panda updates
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