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Webinar:Is it Time to Say No to SEO?Larry Kim, WordStreamLaura Taylor, WordStreamAugust 15, 2012                          ...
Today’s Agenda• Introductions• Recent trends and developments in Search  Marketing• What does it all mean for Marketers?• ...
Speaker Introductions•   Laura Taylor     – Laura 15 + years in the digital marketing and       internet technology space....
Let’s learn a little about you….                         CONFIDENTIAL – DO NOT DISTRIBUTE   4
Quick PollHow long have you been involved with SearchMarketing (Both SEO and PPC)o   Less than 1 yearo   1-3 yearso   3-5 ...
Quick PollHow would you characterize the performance yourSEO initiatives over the 12 months?  o I’m new to SEO  o Who know...
CONFIDENTIAL – DO NOT DISTRIBUTE   7
CONFIDENTIAL – DO NOT DISTRIBUTE   8
CONFIDENTIAL – DO NOT DISTRIBUTE   9
CONFIDENTIAL – DO NOT DISTRIBUTE   10
11
12
13
14
CONFIDENTIAL – DO NOT DISTRIBUTE   15
1. PPC is important part of the mix•   97% of Google Revenues come from Advertising•   They made $40 Billion Last Year. (+...
2. Don’t Overly Rely SEO•   “SEO” Best Practices and Ranking Factors Change    over Time•   Google Doesn’t owe you any Cli...
3. Remember your Marketing Objectives  – Was it to drive qualified leads & sales to your    website?  – Periodically re-as...
Quick PollDo you agree (overall) with what we’re saying here?o   No. I’m undeterred. SEO or Death.o   You make some good p...
Offer 1: PPC Express (From WordStream)www.wordstream.com/ppcexpress                                CONFIDENTIAL – DO NOT D...
Offer 2: Free Trial of WordStream PPC AdvisorTry out our PPC Management Platform, featuring:o The 20 Minute PPC Work Weeko...
Offer 3: Learn More about PPC – Webinarhttp://www.wordstream.com/3-paths-ppc-profitability-for-smb Identify the potential...
Your Questions Thank you for attending our Webinar! Contact us directly:                        lkim@wordstream.com       ...
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Is it Time to Say No to SEO?

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For more information, visit: http://www.wordstream.com

SEO, or search engine optimization, used to be a relatively cheap and easy way to drive traffic and leads to your website. You didn’t have to be an evil genius or have a million-dollar budget to make it work.

But SEO is more complicated now than it has ever been. In this free webinar, Is it Time to Say No to SEO?, WordStream founder Larry Kim and VP of Marketing Laura Taylor will show you:
- Why SEO is getting harder and harder for small businesses
- Why PPC is no longer optional as a marketing tactic
- Some highly effective alternatives to organic search marketing
- Strategies for recovering from Google’s Penguin/Panda updates

Published in: Technology, Business
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Transcript of "Is it Time to Say No to SEO?"

  1. 1. Webinar:Is it Time to Say No to SEO?Larry Kim, WordStreamLaura Taylor, WordStreamAugust 15, 2012 CONFIDENTIAL – DO NOT DISTRIBUTE 1
  2. 2. Today’s Agenda• Introductions• Recent trends and developments in Search Marketing• What does it all mean for Marketers?• Q&A 2
  3. 3. Speaker Introductions• Laura Taylor – Laura 15 + years in the digital marketing and internet technology space. – Leads Marketing @ WordStream• Larry Kim – Founded WordStream in 2007 – Been doing PPC & SEO for 10 years – Today we’re an industry-leading provider of a PPC Management Platform and Keyword Research Tools 3
  4. 4. Let’s learn a little about you…. CONFIDENTIAL – DO NOT DISTRIBUTE 4
  5. 5. Quick PollHow long have you been involved with SearchMarketing (Both SEO and PPC)o Less than 1 yearo 1-3 yearso 3-5 yearso 5+ years 5
  6. 6. Quick PollHow would you characterize the performance yourSEO initiatives over the 12 months? o I’m new to SEO o Who knows – I don’t measure my results o Disappointing – SEO hasn’t been working well recently o Satisfactory – I’m seeing return on my investment into SEO o Stellar – SEO is my most successful lead/traffic generating channel 6
  7. 7. CONFIDENTIAL – DO NOT DISTRIBUTE 7
  8. 8. CONFIDENTIAL – DO NOT DISTRIBUTE 8
  9. 9. CONFIDENTIAL – DO NOT DISTRIBUTE 9
  10. 10. CONFIDENTIAL – DO NOT DISTRIBUTE 10
  11. 11. 11
  12. 12. 12
  13. 13. 13
  14. 14. 14
  15. 15. CONFIDENTIAL – DO NOT DISTRIBUTE 15
  16. 16. 1. PPC is important part of the mix• 97% of Google Revenues come from Advertising• They made $40 Billion Last Year. (+25% / year)• That’s a Lot of Clicks! CONFIDENTIAL – DO NOT DISTRIBUTE 16
  17. 17. 2. Don’t Overly Rely SEO• “SEO” Best Practices and Ranking Factors Change over Time• Google Doesn’t owe you any Clicks CONFIDENTIAL – DO NOT DISTRIBUTE 17
  18. 18. 3. Remember your Marketing Objectives – Was it to drive qualified leads & sales to your website? – Periodically re-assess the costs / benefits of any marketing activity! CONFIDENTIAL – DO NOT DISTRIBUTE 18
  19. 19. Quick PollDo you agree (overall) with what we’re saying here?o No. I’m undeterred. SEO or Death.o You make some good points. I’ll think about it.o I want to hear moreo I’m convinced that PPC has a role to playo I was distracted. Didn’t follow presentation. Sorry! 19
  20. 20. Offer 1: PPC Express (From WordStream)www.wordstream.com/ppcexpress CONFIDENTIAL – DO NOT DISTRIBUTE 20
  21. 21. Offer 2: Free Trial of WordStream PPC AdvisorTry out our PPC Management Platform, featuring:o The 20 Minute PPC Work Weeko Supports for AdWords and Bing Advertisingo The World’s Best Keyword Research Tools www.wordstream.com/ppc-free-trial CONFIDENTIAL – DO NOT DISTRIBUTE 21
  22. 22. Offer 3: Learn More about PPC – Webinarhttp://www.wordstream.com/3-paths-ppc-profitability-for-smb Identify the potential Take stock of your resources Choose one of 3 paths to PPC success • Do it Yourself • Use Software • Outsource 22
  23. 23. Your Questions Thank you for attending our Webinar! Contact us directly: lkim@wordstream.com http://twitter.com/larrykim ltaylor@wordstream.com https://twitter.com/lauraanntaylor 23
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