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How to Reach Over 50 Million More Prospects with PPC [Webinar]
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How to Reach Over 50 Million More Prospects with PPC [Webinar]


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If you're not advertising with Bing, you're missing out on over 50 million potential prospects – which means you’re missing out on additional profits generated from paid search.

Don't deal with the Bing problem by ignoring it. In this webinar, WordStream Founder and CTO Larry Kim partner's with Bing's Sr. Evangelist Stacey Helman, to show you:

- Why your business needs to advertise on Bing
- Why Bing is different from Google AdWords
- How to manage and optimize both AdWords and Bing campaigns in minimal time

Published in Technology , Design
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  • 1. CONFIDENTIAL – DO NOT DISTRIBUTE 1How to Reach Over 50 Million MOREProspects with PPCLarry Kim, Founder & CTO, WordStream, Inc.Stacey Helman, Senior Bing Evangelist, MicrosoftMay 15, 2013
  • 2. Today’s Agenda2• Yahoo!Bing Network• What Makes Bing Different• Efficiently Manage your Bing and AdWords Accounts• Special offer from WordStream and Bing
  • 3. Speaker Introductions3• Larry Kim– Founder, CTO, WordStream, Inc.– Been doing PPC & SEO for 10 Years!– 5 Years ago, started WordStream!– We’re the Provider of the AdWords Graderand the 20 Minute PPC Work Week• Stacey Helman– Senior Bing Evangelist at Microsoft– Responsible for raising awareness andgenerating excitement for the Bing platform.– Speaker at SES, SMX and the SearchInsider Summit
  • 4. ••
  • 5. The Yahoo! and Microsoft Search Alliance is a majorinitiative between our companies that creates acompetitive choice in search advertising foradvertisers and consumers.
  • 6. Create a powerful new choice in SearchGive you more volume with less effortFaster innovation through scaleProvide a better search experience for consumersImprove your ROI
  • 7. ••
  • 8. OUREXCLUSIVEAUDIENCEIS ENGAGED INTHECATEGORIESYOU CAREMOST ABOUTExclusive Yahoo! Bing Network AudienceShared Yahoo! Bing Network - Google Audience76%73%82%70%
  • 9. Auto Buyers Spend47% morethan average searcher2Car Renters overindexed200%more than a Googlesearcher229% morelikely to have appliedfor an initial homemortgage online inthe last 6 months22% morelikely to purchase anew resident in thenext 6 monthsWhen compared toGoogle, the Yahoo!Bing Networkaudience is10% morelikely to have a cellulardevice with a USoperator400% morelikely to make a hotelreservation than aGoogle Searcher2
  • 10. So what makes Bing different?
  • 11. 1 BillionUse Office700 Millionregisteredusers30 Millionsubscribers60 Millionconsole sales5.6 Billionsearches amonth60 Millioncopies sold
  • 12. NEWOLDFacebook Graph
  • 13. BiddingcapabilityReportingPotential forexpandedpresence viamultiplelistingsAdvancedtargetingcapabilitiesIncreasedclicks andconversionratesCategorization options
  • 14. Local extension +Call extension +Merchant rating +Sitelink extension
  • 15. Enablingcustomers toreach you faster•••
  • 16. 2011: 6 countries2012: 21 countries2013: 52 countriesGlobal ReadinessMaking it easier to reach global audiences throughplatform transitions and investments
  • 18. How Many SMB’s Manage Bing Ads…CONFIDENTIAL – DO NOT DISTRIBUTE 26
  • 19. WordStream = Bing + Yahoo + Google!Manage Bing andAdWords campaigns in asingle interfaceUse WordStream’s 20-Minute PPC Work Weekto manage your Bing AdsaccountCross-Platform Analytics- Compare yourperformance across Bing +Google!Let our software do all the work!CONFIDENTIAL – DO NOT DISTRIBUTE 27
  • 20.  Impactful GuidedPPC Workflow Finds “LowHanging Fruit” inyour PPCaccounts Works with BothBing Ads andAdWords!CONFIDENTIAL – DO NOT DISTRIBUTE 28
  • 21.  Supports 5 KeyPPC OptimizationTasks Shows the Impacton yourcampaigns Takes Just 20Minutes Per Week!CONFIDENTIAL – DO NOT DISTRIBUTE 29
  • 22. Example: Apply AdWords Changes from the 20Min Work Week to Bing with 1 Click
  • 23. Apply AdWords Changes from the 20MWW toBing with 1 Click
  • 24. Keyword Expansion ExampleCONFIDENTIAL – DO NOT DISTRIBUTE 32
  • 25. Manage Bing & Google Ads in Same Easy Interface
  • 26. Easily Navigate your Bing Search Query Report
  • 27. Quickly Add Keywords from AdWords Search QueryReport to Bing
  • 28. View Your Performance Alongside AdWords
  • 29. Reasons To Try Bing Ads TodayCONFIDENTIAL – DO NOT DISTRIBUTE 37Drive More Leads and Sales!Easy to Convert Existing CampaignsVery Easy to Manage to Cross PlatformExtend Reach of Your CampaignsDiversify Your Lead Sources
  • 30. Your Questions38Thank you for attending!Don’t forget to sign up for a Free Trial of WordStream: contact us directly:Larry Kimlkim@wordstream.com