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Hacking AdWords: The Secrets to Quality Score [Webinar]

by on Oct 29, 2013

  • 528 views

For more information, visit www.wordstream.com ...

For more information, visit www.wordstream.com

Did you know that a higher than average Quality Score in AdWords can save you up to 50% on your cost per click? Those savings carry over to your CPA too – advertisers with high Quality Scores save up to 80% on cost per conversion!

Google's exact formula for calculating Quality Score is famously mysterious. So how do you know how to make improvements?

In this webinar, WordStream founder and paid search veteran Larry Kim reveals the secrets to hacking AdWords Quality Score. You'll learn:

- Why you should care about Quality Score in AdWords
- How AdWords Quality Score is actually calculated
- Case Study: How one advertiser got an average Quality score of 8.8/10!
- What does it all mean? And what you should be doing now!

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Hacking AdWords: The Secrets to Quality Score [Webinar] Hacking AdWords: The Secrets to Quality Score [Webinar] Presentation Transcript