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Grouping keywords by relevance

by on Mar 08, 2011

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Grouping keywords by relevance is an important part of any PPC or SEO efforts that are going to succeed in the long term, both in the early stages of keyword research and as an ongoing maintenance process. In PPC, relevant keyword grouping means constructing well-organized, targeted campaigns and ad groups and creating relevant landing pages. In SEO, it means effectively targeting keywords with on-site content while creating search-friendly navigation.

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Grouping keywords by relevance Grouping keywords by relevance Document Transcript