in a pet store's keyword taxonomy: <br />The keyword group suggestions at the top of the list ("
) will provide the most immediate return, since those keywords are already driving the most traffic to your site. You can increase that traffic and drive more conversions by designing a keyword group, ad group, landing page and website copy around those keywords. It's much easier to write specific and compelling ad text and copy around small keyword groups segmented by relevance, so you'll be well on your way to high Quality Scores and strong rankings in the SERPs. <br />Setting Negative Keywords for More Relevant Keyword Groups <br />Another way to maximize relevance of your keyword groups is to set negative keywords. Negative keywords are those keywords within an ad group that you don't want to bid on. For example, if "
bird's eye frozen foods"
ends up in your "
group, you need to set that term as negative so your pet store ad won't show for that search query. This practice ensures that you're not wasting bids on irrelevant keywords, which can lower your click-through rate and Quality Score. <br />A lot of people develop a list of negative keywords by sitting around and brainstorming. They might also use the search query report feature in Google AdWords to find additional negative keywords. Neither method is ideal for this process. Why? Because they're incomplete. You'd never be able to think of every possible negative keyword that your ads might match on. And even the search query report won't show you every query that's producing impressions. Plus, the tool is slow and cumbersome because you have to go through each keyword one at a time. <br />WordStream's negative keyword tool trumps these methods because:<br />It shows you all your potential negative keywords, not just a fraction.<br />It allows you to designate negative keywords in clusters, versus one by one.<br />It makes smart suggestions for potential negative keywords, easing your workload. <br />Using the negative keyword tool regularly, while continuing to segment your keywords into subgroups as your database grows over time, will keep your keyword groups and ad groups as tight and relevant as possible. By using WordStream for ongoing keyword grouping based on relevance, you'll continue to see great results from your PPC campaigns. <br />Get Relevant, Stay Relevant: Try WordStream Free Today<br />Sign up for a free trial of WordStream and see for yourself how grouping keywords based on relevance can benefit all your search marketing processes.<br />Try WordStream free today<br />Sign up for a free webinar<br />Read our best practices white paper<br />