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When conducting pay-per-click (PPC) marketing campaigns, it’s important to determine your most profitable keyword opportunities and act on them by creating relevant ad groups, text ads and landing pages. This allows you to draw in all those potential customers who are searching for offerings like yours using Google and other search engines.
But it’s equally important to identify and eliminate wasteful PPC spending. Most PPC campaigns cost far more than they need to, because advertisers are paying for clicks that never deliver.
Your new secret weapon? Negative keyword discovery.
WordStream's expert guide shows you the ins and outs of using negative keywords to create cost-effective campaigns with maximum ROI.
For more information, visit www.wordstream.com