Does Google AdWords Really Work?
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Two of our PPC experts are determined to help you dispel common myths & objections about paid search and show you if AdWords REALLY does Work! Join the webinar to learn: -If I have strong organic traffic, do I even need to pay for clicks? -How much is too much to be paying? -Does AdWords traffic even convert? -Is AdWords effective enough for me to spend my time on it?
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Does Google AdWords Really Work?
- 1. 1@ChappyMargot @erinsagin@ChappyMargot @ErinSagin Does AdWords Work?
- 2. 2@ChappyMargot @erinsagin www.wordstream.com/learn Want to get smart in paid search? @ChappyMargot @ErinSagin
- 3. 3@ChappyMargot @erinsagin Join the conversation on Twitter #PPCLife @WordStream @ChappyMargot @ErinSagin @ChappyMargot @ErinSagin
- 4. 4@ChappyMargot @erinsagin Meet Margot & Erin • PPC Evangelist & Community Manager • 4th Year at WordStream • @erinsagin • PPC Expert & Content Marketer • Former Windsurfing Instructor • @ChappyMargot @ChappyMargot @ErinSagin
- 5. 5@ChappyMargot @erinsagin QUICK POLL: What do you dislike about AdWords? a) It’s so time-consuming b) It’s way too expensive c) Not getting results d) Not sure if our business needs it e) Other @ChappyMargot @ErinSagin
- 6. 6@ChappyMargot @erinsagin So, does AdWords REALLY work? @ChappyMargot @ErinSagin
- 8. 8@ChappyMargot @erinsagin Destroying the Top 5 PPC Misconceptions
- 9. 9@ChappyMargot @erinsagin Haters’ Misconception #1: My SEO Is So Good That I Don’t Need PPC
- 10. 10@ChappyMargot @erinsagin Reality: SEO Isn’t Reliable @ChappyMargot @ErinSagin
- 12. 12@ChappyMargot @erinsagin Imagine that your bathtub is overflowing @ChappyMargot @ErinSagin
- 13. 13@ChappyMargot @erinsagin Who would you call? @ChappyMargot @ErinSagin
- 14. 14@ChappyMargot @erinsagin Mobile is killing SEO @ChappyMargot @ErinSagin
- 15. 15@ChappyMargot @erinsagin Where’d those listings go? @ChappyMargot @ErinSagin
- 16. 16@ChappyMargot @erinsagin Even brand searches yield more clicks with PPC @ChappyMargot @ErinSagin
- 17. 17@ChappyMargot @erinsagin SEO is turbulent @ChappyMargot @ErinSagin
- 19. 19@ChappyMargot @erinsagin Haters’ Misconception #2: AdWords Is TOO Expensive
- 20. 20@ChappyMargot @erinsagin Reality: AdWords is only expensive if you’re not getting ROI… @ChappyMargot @ErinSagin
- 21. 21@ChappyMargot @erinsagin Learn how to use it • Account Structure • Keyword Research • Negative keywords • Bidding Strategies • Search vs. Display @ChappyMargot @ErinSagin
- 23. 23@ChappyMargot @erinsagin AdWords Auction Formula: Ad Rank @ChappyMargot @ErinSagin
- 24. 24@ChappyMargot @erinsagin AdWords Auction Formula: Actual CPC @ChappyMargot @ErinSagin
- 26. 26@ChappyMargot @erinsagin Google wants ads to be relevant 65 BAD POOR GREAT! 21 3 4 7 8 9 10 @ChappyMargot @ErinSagin
- 27. 27@ChappyMargot @erinsagin Google is customer-centric @ChappyMargot @ErinSagin
- 29. 29@ChappyMargot @erinsagin Remember, you’re in control @ChappyMargot @ErinSagin
- 30. 30@ChappyMargot @erinsagin Haters’ Misconception #3: AdWords Traffic Never Converts
- 31. 31@ChappyMargot @erinsagin Reality: You’re Doing Something (or several things) Wrong @ChappyMargot @ErinSagin
- 32. 32@ChappyMargot @erinsagin Did you fall into the eBay trap? @ChappyMargot @ErinSagin
- 33. 33@ChappyMargot @erinsagin Review your structure @ChappyMargot @ErinSagin
- 34. 34@ChappyMargot @erinsagin Revamp your landing pages @ChappyMargot @ErinSagin
- 35. 35@ChappyMargot @erinsagin Explore remarketing @ChappyMargot @ErinSagin
- 36. 36@ChappyMargot @erinsagin Track ALL of your conversions @ChappyMargot @ErinSagin
- 37. 37@ChappyMargot @erinsagin Haters’ Misconception #4: Managing an AdWords Account is a Full Time Job
- 38. 38@ChappyMargot @erinsagin Reality: It can be, but it doesn’t have to be… @ChappyMargot @ErinSagin
- 39. 39@ChappyMargot @erinsagin Save time by… • Deleting keyword clutter • Deleting useless ads • Implementing ad customizers • Using scripts for efficient reporting @ChappyMargot @ErinSagin
- 40. 40@ChappyMargot @erinsagin AdWords management should be continuous and on-going @ChappyMargot @ErinSagin
- 41. 41@ChappyMargot @erinsagin Utilize tools and automation You can spare 20 minutes! @ChappyMargot @ErinSagin
- 42. 42@ChappyMargot @erinsagin Haters’ Misconception #5: AdWords Is Hard
- 43. 43@ChappyMargot @erinsagin Reality: It’s easy to learn! @ChappyMargot @ErinSagin
- 44. 44@ChappyMargot @erinsagin There’s no shortage of learning materials @ChappyMargot @ErinSagin
- 45. 45@ChappyMargot @erinsagin@ChappyMargot @ErinSagin Special Offers! Would You Like… a) FREE Live demo of the WordStream Advisor to learn how to manage your PPC in 20 minutes a week b) 1-1 AdWords Assessment with Certified Consultant c) I don’t need help with my PPC
- 46. 46@ChappyMargot @erinsagin Q & A @ChappyMargot @ErinSagin
- 47. 47@ChappyMargot @erinsagin@ChappyMargot @ErinSagin THANK YOU! Benchmark your AdWords account today! Questions? 855.967.3787 www.wordstream.com/google-adwords