Big Changes to
AdWords What You
NEED to Know
Webinar
PPC University
#wordstream (@larrykim)
Win One of Two $25 Amazon Gift Cards!!
#wordstream (@larrykim)


Today’s Agenda
#wordstream (@larrykim)
1. What’s New
 Intelligent Ads
 Measurement & Reporting
 Enterprise Tools for Sc...



Meet The Expert
#wordstream (@larrykim)
About WordStream




o
o
o
o
#wordstream (@larrykim)
Poll Question:



Larry Kim (@larrykim) #wordstream
Poll Question
#wordstream (@larrykim)
Funny Predictions Ahead of Announcement
New AdWords: Key Points
#wordstream (@larrykim)
Apps Are More Important Than Ever
#wordstream (@larrykim)
Apps Installation & Discovery
#wordstream (@larrykim)
App Downloads via Google Display Network
#wordstream (@larrykim)
YouTube True View Ad Format
App “Deep Linking” From Search Results
App Deep Linking Example From Display Ads
Google Has Changed Their Messaging (Slightly..)
#wordstream (@larrykim)
What Does it Mean? And How Does All This Work?
Estimated Total Conversions
New! Estimated Offline Conversions*
Larry Kim (@larrykim) #wordstream
New! Estimated Offline Conversions*
#wordstream (@la...
What Does it Mean?
CONFIDENTIAL – DO NOT DISTRIBUTE
22





What Does it Mean?
#wordstream (@larrykim)
Bulk Actions
 Neither ad is worth declaring a “Winner”.
Bulk Actions
Bulk Actions: Interesting Quotation
Larry Kim (@larrykim) #wordstream #pubcon
Bulk Actions: Interesting Quotation
#wordstr...
Automated Bidding
Automated Bidding
Automated Bidding: Interesting Quotation
Larry Kim (@larrykim) #wordstream
Automated Bidding: Interesting Quotation
#words...
CONFIDENTIAL – DO NOT DISTRIBUTE
28
Impact on Enterprise SEM Platforms
New! Advanced Reporting
New! Advanced Reporting
Multi-Dimensional Reporting
Multi-Dimensional Reporting
Integrated Charting (Bar, Pie, Line)
CONFIDENTIAL – DO NOT DISTRIBUTE
31
Integrated Charting (Bar, Pie, Line)
Advanced Reporting: What Does it Mean?
Larry Kim (@larrykim) #wordstream
Advanced Reporting: What Does it Mean?
#wordstrea...
New! Draft Campaigns in AdWords
New! Draft Campaigns in AdWords
Example Draft Campaign
Example Draft Campaign
Turn Draft Into “Campaign Experiment”
Turn Draft Into “Campaign Experiment”
“We think it will help you make data driven decisions, and
ultimately make you more successful”
- Paul Feng, Director of P...
Summary:









CONFIDENTIAL – DO NOT DISTRIBUTE
37
Summary
#wordstream (@larrykim)
Key Takeaway: Mobile Apps
DoesYour
Business
Have an
App?
Yes No
Life just
became
great!!
Consider
Making
One!
Larry Kim (@...
Key Takeaway: AdWords Complexity
Larry Kim (@larrykim) #wordstream
AreYou
Enterprise /
FullTime
SEM?
Yes No
Life just
beca...
My Favorite Key Takeaway
My Favorite Key Takeaway
WordStream’s FREE AdWords Performance Grader




NEW! WordStream’s FREE AdWords Landing Page Grader




WordStream’s 20-Minute PPC Work Week








Special Offers! Would You Like…
#wordstream (@larrykim)
THANK YOU
Webinar
Big Changes  to AdWords: What You NEED to Know
Big Changes  to AdWords: What You NEED to Know
Big Changes  to AdWords: What You NEED to Know
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Big Changes to AdWords: What You NEED to Know

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For more information, visit www.wordstream.com

Google made big announcement on Tuesday April 22, 2014 announcing 10+ new AdWords products, features, and research studies that they have been working on over the past year.

In this free webinar, we'll clue you in on this new announcement and what it means for your AdWords campaigns.

If you want to retain your competitive edge, let WordStream tell you how to leverage the new features being announced by Google.

Check out this webinar now and be among the first to understand the true impact of these huge changes and how to prepare for them.

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Transcript of "Big Changes to AdWords: What You NEED to Know"

  1. 1. Big Changes to AdWords What You NEED to Know Webinar
  2. 2. PPC University #wordstream (@larrykim)
  3. 3. Win One of Two $25 Amazon Gift Cards!! #wordstream (@larrykim)  
  4. 4. Today’s Agenda #wordstream (@larrykim) 1. What’s New  Intelligent Ads  Measurement & Reporting  Enterprise Tools for Scale 2. What Does it All Mean?
  5. 5.    Meet The Expert #wordstream (@larrykim)
  6. 6. About WordStream     o o o o #wordstream (@larrykim)
  7. 7. Poll Question:    Larry Kim (@larrykim) #wordstream Poll Question #wordstream (@larrykim)
  8. 8. Funny Predictions Ahead of Announcement
  9. 9. New AdWords: Key Points #wordstream (@larrykim)
  10. 10. Apps Are More Important Than Ever #wordstream (@larrykim)
  11. 11. Apps Installation & Discovery #wordstream (@larrykim)
  12. 12. App Downloads via Google Display Network #wordstream (@larrykim)
  13. 13. YouTube True View Ad Format
  14. 14. App “Deep Linking” From Search Results
  15. 15. App Deep Linking Example From Display Ads
  16. 16. Google Has Changed Their Messaging (Slightly..) #wordstream (@larrykim)
  17. 17. What Does it Mean? And How Does All This Work?
  18. 18. Estimated Total Conversions
  19. 19. New! Estimated Offline Conversions* Larry Kim (@larrykim) #wordstream New! Estimated Offline Conversions* #wordstream (@larrykim)
  20. 20. What Does it Mean? CONFIDENTIAL – DO NOT DISTRIBUTE 22      What Does it Mean? #wordstream (@larrykim)
  21. 21. Bulk Actions  Neither ad is worth declaring a “Winner”. Bulk Actions
  22. 22. Bulk Actions: Interesting Quotation Larry Kim (@larrykim) #wordstream #pubcon Bulk Actions: Interesting Quotation #wordstream (@larrykim)
  23. 23. Automated Bidding Automated Bidding
  24. 24. Automated Bidding: Interesting Quotation Larry Kim (@larrykim) #wordstream Automated Bidding: Interesting Quotation #wordstream (@larrykim)
  25. 25. CONFIDENTIAL – DO NOT DISTRIBUTE 28 Impact on Enterprise SEM Platforms
  26. 26. New! Advanced Reporting New! Advanced Reporting
  27. 27. Multi-Dimensional Reporting Multi-Dimensional Reporting
  28. 28. Integrated Charting (Bar, Pie, Line) CONFIDENTIAL – DO NOT DISTRIBUTE 31 Integrated Charting (Bar, Pie, Line)
  29. 29. Advanced Reporting: What Does it Mean? Larry Kim (@larrykim) #wordstream Advanced Reporting: What Does it Mean? #wordstream (@larrykim) “We know you spend a lot of your time in spreadsheets… trying to understand your data. But we also know that you spend a lot of time trying to get your data into that spreadsheet.” – Paul Feng, Director of Product Management, AdWords
  30. 30. New! Draft Campaigns in AdWords New! Draft Campaigns in AdWords
  31. 31. Example Draft Campaign Example Draft Campaign
  32. 32. Turn Draft Into “Campaign Experiment” Turn Draft Into “Campaign Experiment”
  33. 33. “We think it will help you make data driven decisions, and ultimately make you more successful” - Paul Feng, Director of Product Management, AdWords Larry Kim (@larrykim) #wordstream Drafts and Experiments: What Does it Mean? #wordstream (@larrykim)
  34. 34. Summary:          CONFIDENTIAL – DO NOT DISTRIBUTE 37 Summary #wordstream (@larrykim)
  35. 35. Key Takeaway: Mobile Apps DoesYour Business Have an App? Yes No Life just became great!! Consider Making One! Larry Kim (@larrykim) #wordstream Key Takeaway: Mobile Apps #wordstream (@larrykim)
  36. 36. Key Takeaway: AdWords Complexity Larry Kim (@larrykim) #wordstream AreYou Enterprise / FullTime SEM? Yes No Life just became great!! Life Got More Complicated Key Takeaway: AdWords Complexity #wordstream (@larrykim)
  37. 37. My Favorite Key Takeaway My Favorite Key Takeaway
  38. 38. WordStream’s FREE AdWords Performance Grader    
  39. 39. NEW! WordStream’s FREE AdWords Landing Page Grader    
  40. 40. WordStream’s 20-Minute PPC Work Week    
  41. 41.     Special Offers! Would You Like… #wordstream (@larrykim)
  42. 42. THANK YOU Webinar
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