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If you're looking for Google AdWords software, you probably already realize that the AdWords interface has some shortcomings. Most notably, there's a disconnect between AdWords and the other standard …

If you're looking for Google AdWords software, you probably already realize that the AdWords interface has some shortcomings. Most notably, there's a disconnect between AdWords and the other standard tools used by search marketers (such as analytics applications and Microsoft Excel), making AdWords optimization difficult.

WordStream's AdWords management software provides all the functionality of AdWords, plus a lot more. Benefits of using WordStream's solutions over AdWords alone include:

* Full integration of your keyword analytics and your AdWords account
* Ad text tools to simplify ad text generation and increase ad relevance, a smart negative keyword suggestion tool to increase your ad groups' Quality Score

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  • 1. AdWords Software – Getting More Out of Your Google AdWords AccountIf youre looking for Google AdWords software, you probably already realize that the AdWordsinterface has some shortcomings. Most notably, theres a disconnect between AdWords and theother standard tools used by search marketers (such as analytics applications and MicrosoftExcel), making AdWords optimization difficult.WordStreams AdWords management software provides all the functionality of AdWords, plus alot more. Benefits of using WordStreams solutions over AdWords alone include: Full integration of your keyword analytics and your AdWords account Ad text tools to simplify ad text generation and increase ad relevance A smart negative keyword suggestion tool to increase your ad groups Quality ScoreBy using WordStreams AdWords software, youll have the power to take instant action onanalytic insights, so you can increase the relevance and value of your AdWords campaigns fasterand reduce PPC spending sooner.AdWords Software Connects Analytics with ActionYoure unlikely to realize the full benefits of a pay-per-click marketing campaign if youranalytics applications arent actionable, and if your actions arent based on accurate data. Mostsearch marketers are still using several disparate marketing software platforms, including GoogleAdWords, to accomplish SEO and PPC tasks.Using WordStream as your AdWords marketing management software closes the gap betweenanalytics and action. Your AdWords account will be seamlessly integrated with your keyworddatabase. You can analyze traffic and conversion numbers for keyword groups and then applythose insights directly into your account – with WordStream, AdWords management is as easyas clicking a tab.
  • 2. You can manage all your paid search campaigns right within the PPC campaigns tab inWordStream – but its better than AdWords, because WordStreams features add more value toyour PPC activities.Using AdWords Software for Better Text Ad CreationWordStreams AdWords software will actually help you write more relevant ad copy. Becauseyour AdWords account is synced up with your keyword analytics, the ad text tool willautomatically generate suggestions based on the most qualified keywords in your ad group. Notonly do you have a head start on writing the ad, youll know the text is relevant, which is goodfor your Quality Score, AdWords click-through rate and cost per click. So your ad position inGoogles sponsored links will be higher, at a lower cost.In the screenshot below, the ad text generator has automatically populated the fields in your textad with the most relevant keywords in the ad group:
  • 3. AdWords Software Provides Powerful Negative KeywordToolsGoogle AdWords allows you to set negative keywords (those keywords in a group that you dontwant to bid on) through its search query report, but there are a lot of problems with this methodof negative keyword discovery.WordStreams negative keyword tool is a huge improvement over the search query report. Firstof all, rather than having to go through a long list of queries and delete each negative keywordone by one, the tool suggests negative terms and allows you to set "broad match" rules for entiregroups of keywords. For example, if you sell fish tanks, fish food and related supplies, you canset a rule to designate any keywords that contain the word "recipe" as negative, even those thathavent entered your database yet. You dont have to wait until you pay for an irrelevantimpression to banish "best foods tuna fish salad recipe" from your "fish food" group.
  • 4. Secondly, WordStreams negative keyword tool shows you all of the search queries that your textads are matching on. AdWords shows you some, but rolls up a number of them into a groupmarked "other queries." You cant see those queries or take any action on them, so youll alwaysbe missing some negative keywords.The negative keyword suggestion tool also gets smarter the more you use it. As WordStreamlearns whats important to you, it offers more intelligent suggestions for negative terms, makingit even easier to keep your AdWords ad groups maximally relevant and your ad spend trim.Use WordStreams AdWords Tools and PPC software to manage your pay-per-click accountsand get a lot more value out of AdWords.Try WordStream AdWords Software FreeLearn more about how managing AdWords with WordStreams keyword management solutioncan improve your search marketing processes and PPC performance. Sign up for a free trial Schedule a live demo Get our free best practices e-book