If you're looking for Google AdWords software, you probably already realize that the AdWords interface has some shortcomings. Most notably, there's a disconnect between AdWords and the other standard tools used by search marketers (such as analytics applications and Microsoft Excel), making AdWords optimization difficult.
WordStream's AdWords management software provides all the functionality of AdWords, plus a lot more. Benefits of using WordStream's solutions over AdWords alone include:
* Full integration of your keyword analytics and your AdWords account
* Ad text tools to simplify ad text generation and increase ad relevance, a smart negative keyword suggestion tool to increase your ad groups' Quality Score