Caleb Hutchings
WordStream

Neil Patel
KISSmetrics
Meet The Experts!

Neil Patel

Caleb Hutchings

Co-Founder, KISSmetrics

Client Success Manager, WordStream

• Serial entr...
Take Part In Live Blogging!
Include the hashtag #wordstream in your
Twitter tweets, Google+ status updates, etc.
TRICK #1
KEEP PEOPLE FOCUSED ON YOUR CTA
CTA Tips
CTA Tips

1

Test placement, especially above fold

2

Make sure your CTA’s pop (test colors)

3

Focus people’s ...
RESULTS

INCREASED CONVERSIONS BY 138%
TRICK #2
TEST LONG VS SHORT CONTENT
Content Length Tips

1

Use long content for big asks

2

Relate content to your PPC terms

3

Whether you use long or sho...
RESULTS

INCREASED CONVERSIONS BY 30%
TRICK #3
OPTIMIZE YOUR PPC PAGES FOR SEO
SEO Tips for Your PPC Pages

1

Don’t forget about your code

2

Good content generates social shares

3

Build links thro...
RESULTS

INCREASED TRAFFIC BY 39%
TRICK #4
LEVERAGE CONVERSION TRACKING
55% OF PEOPLE DON’T
TRACK

Conversions!
Conversion Tracking
Conversion Tracking

1

First step towards optimization

2

Highlight Keywords that earn sales

3

Use...
Google TagTag Assistant
Google Assistant
TRICK #5
TWO STEP LEAD CAPTURE PROCESS
RESULTS

INCREASED CONVERSIONS BY 10%
TRICK #6
KNOW WHERE YOU STAND
Test, Tweak, & Repeat
Test, Tweak, Repeat

1

Roll out A/B tests

2

Try different types of media

3

Measure your results...
Test, Tweak, & Repeat
Test, Tweak, Repeat
1

2

Roll out A/B tests
Version A

Version B

3

+128% conversion improvement o...
Test, Tweak, & Repeat
Test, Tweak, Repeat
2

2
3

Try different types of media
3

Measure - WordStream AdWords Landing Page Grader
www.wordstream.com/landing-page
TRICK #7
MAKE SURE YOUR ADS MATCH THE PAGE
Copy Tips

1

Use your keywords within your copy

2

Test the placement of your keywords

3

Make sure your copy answers c...
RESULTS

CPA DECREASED FROM $60 TO $43
Special Offers! Would You Like…
a) A FREE live demo of WordStream PPC Advisor
b) A FREE personal demo of KISSmetrics
c) No...
Your Questions
Thank you for attending WordStream
and KISSmetrics webinar!
Benchmark your AdWords landing pages free today...
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7 Mind Blowing Tricks to Revamp Your Landing Pages for PPC [Webinar]

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For more information, visit www.wordstream.com

FACT: Your biggest conversion rate gains in PPC won't come from your ads, but from optimizing your landing pages.

FICTION: Landing page optimization is too time-consuming, difficult and expensive for you.

In reality, if you're doing PPC, you need to optimize your landing pages! They affect Quality Score, conversion rate, and ROI – in short, they're a huge part of whether you succeed or fail at PPC.

In this webinar, KissMetrics Co-Founder Neil Patel partners up with WordStream's Customer Success Manager Caleb Hutchings to share 7 mind blowing tricks, loaded with examples, to help you optimize your landing pages & boost conversion rates. You'll learn:

- How to drive more traffic to your landing pages
- How to track & measure the performance of your landing pages
- Tips for writing more convincing headlines
- How to use color and directional cues to get your visitors to convert
- And much more

Published in: Technology
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7 Mind Blowing Tricks to Revamp Your Landing Pages for PPC [Webinar]

  1. 1. Caleb Hutchings WordStream Neil Patel KISSmetrics
  2. 2. Meet The Experts! Neil Patel Caleb Hutchings Co-Founder, KISSmetrics Client Success Manager, WordStream • Serial entrepreneur, angel investor & digital marketing specialist • Co-founder of Crazy Egg & KISSmetrics • Has spoken at over 100 web marketing conferences • Has worked closely with companies like Microsoft, TechCrunch, HP, Amazon and GM. • AdWords & Bing certified • Manages PPC accounts with budgets ranging from $1500-96K • Has worked with hundreds of PPC accounts across all industries
  3. 3. Take Part In Live Blogging! Include the hashtag #wordstream in your Twitter tweets, Google+ status updates, etc.
  4. 4. TRICK #1 KEEP PEOPLE FOCUSED ON YOUR CTA
  5. 5. CTA Tips CTA Tips 1 Test placement, especially above fold 2 Make sure your CTA’s pop (test colors) 3 Focus people’s attention by limiting your offers
  6. 6. RESULTS INCREASED CONVERSIONS BY 138%
  7. 7. TRICK #2 TEST LONG VS SHORT CONTENT
  8. 8. Content Length Tips 1 Use long content for big asks 2 Relate content to your PPC terms 3 Whether you use long or short copy, it should be focused around objections
  9. 9. RESULTS INCREASED CONVERSIONS BY 30%
  10. 10. TRICK #3 OPTIMIZE YOUR PPC PAGES FOR SEO
  11. 11. SEO Tips for Your PPC Pages 1 Don’t forget about your code 2 Good content generates social shares 3 Build links through manual outreach
  12. 12. RESULTS INCREASED TRAFFIC BY 39%
  13. 13. TRICK #4 LEVERAGE CONVERSION TRACKING
  14. 14. 55% OF PEOPLE DON’T TRACK Conversions!
  15. 15. Conversion Tracking Conversion Tracking 1 First step towards optimization 2 Highlight Keywords that earn sales 3 Use Google’s Tag Assistant extension
  16. 16. Google TagTag Assistant Google Assistant
  17. 17. TRICK #5 TWO STEP LEAD CAPTURE PROCESS
  18. 18. RESULTS INCREASED CONVERSIONS BY 10%
  19. 19. TRICK #6 KNOW WHERE YOU STAND
  20. 20. Test, Tweak, & Repeat Test, Tweak, Repeat 1 Roll out A/B tests 2 Try different types of media 3 Measure your results specifically
  21. 21. Test, Tweak, & Repeat Test, Tweak, Repeat 1 2 Roll out A/B tests Version A Version B 3 +128% conversion improvement on Version B
  22. 22. Test, Tweak, & Repeat Test, Tweak, Repeat 2 2 3 Try different types of media
  23. 23. 3 Measure - WordStream AdWords Landing Page Grader www.wordstream.com/landing-page
  24. 24. TRICK #7 MAKE SURE YOUR ADS MATCH THE PAGE
  25. 25. Copy Tips 1 Use your keywords within your copy 2 Test the placement of your keywords 3 Make sure your copy answers common objections visitors have
  26. 26. RESULTS CPA DECREASED FROM $60 TO $43
  27. 27. Special Offers! Would You Like… a) A FREE live demo of WordStream PPC Advisor b) A FREE personal demo of KISSmetrics c) Nothing at the moment
  28. 28. Your Questions Thank you for attending WordStream and KISSmetrics webinar! Benchmark your AdWords landing pages free today! http://www.wordstream.com/landing-page Get your free personal demo of KISSmetrics today! http://grow.kissmetrics.com/webinar-39-demo Neil Patel quicksprout.com npatel@kissmetrics.com Caleb Hutchings @CalebHutchings chutchings@wordstream.com
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