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FACT: Your biggest conversion rate gains in PPC won't come from your ads, but from optimizing your landing pages.
FICTION: Landing page optimization is too time-consuming, difficult and expensive for you.
In reality, if you're doing PPC, you need to optimize your landing pages! They affect Quality Score, conversion rate, and ROI – in short, they're a huge part of whether you succeed or fail at PPC.
In this webinar, KissMetrics Co-Founder Neil Patel partners up with WordStream's Customer Success Manager Caleb Hutchings to share 7 mind blowing tricks, loaded with examples, to help you optimize your landing pages & boost conversion rates. You'll learn:
- How to drive more traffic to your landing pages
- How to track & measure the performance of your landing pages
- Tips for writing more convincing headlines
- How to use color and directional cues to get your visitors to convert
- And much more