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CONFIDENTIAL – DO NOT DISTRIBUTE 1
Webinar:
The 20 Minute PPC Work Week
Tim Warner and Sam Boyd
October 10th 2013
Today’s Agenda
2
• Shocking yet common problems we see in PPC accounts
• 5 guidelines for achieving success in Google AdWo...
Take Part In Live Blogging!
Include the hashtag #20minppc
3
Bonus Offer for Attendees
4
We will have a random drawing after the
webinar for the chance to win a signed copy
of Perry M...
Meet The Experts!
5
Tim Warner and Sam Boyd
– Search Strategy Team Managers
– 10+ Years experience Helping SMB’s navigate ...
Who Is WordStream!?
6
• Search Marketing software company founded in 2007
located in Boston, MA
• #184 fastest growing pri...
Let’s learn a little about you….
CONFIDENTIAL – DO NOT DISTRIBUTE 7
Poll Question 1: How much time do you spend
doing PPC work every week?
8
a) I'm supposed to do work in my PPC account ever...
Poll Question 2: What's your biggest Time Sink in
PPC Management?
9
a) PPC Bid Management
b) Reporting & Analysis
c) Ad Te...
PPC Trivia!
5 Quick Questions about AdWords Accounts
1. How often do small businesses (spending
under $5k / month on AdWor...
PPC Trivia! (Continued)
2. What percentage of AdWords
accounts have used at least 1
negative keyword in the last 90 days?
...
• Baseline your performance
• A free, instant PPC audit in
under a minute!
• Grades your AdWords
account performance based...
Enter for a chance to win $25,000 In Google
AdWords Spend + Free Marketing Tools
Visit www.wordstream.com/gradeandgetpaid ...
You could win…
CONFIDENTIAL – DO NOT DISTRIBUTE 14
 $25,000 in Google AdWords budget
 1 year FREE subscription to WordSt...
CONFIDENTIAL – DO NOT DISTRIBUTE 15
50% of accts have
not been optimized in
30 days and 25% in
the last 3 months!
1 in 4 a...
CONFIDENTIAL – DO NOT DISTRIBUTE 16
The Average AdWords Account for
Small & Medium Businesses.
17
At WordStream, we’ve …
 Analyzed thousands of accounts.
 Talked to thousands of different users
 Shared findings wit...
18
But the right tools,
techniques and education can
make it a LOT EASIER.
1. PPC is Hard…
19
A little work every week on your
AdWords campaigns can deliver
big dividends.
2. You get what you put in…
20
Pause, fix or kill irrelevant,
underperforming keywords to
maximize ROI.
3. Keep your PPC house clean
21
Knowing what you want
defines and simplifies your
workflow.
4. You gotta have goals
22
Give the searcher a direct link
to what they are looking for
5. Succeeding in PPC is all about
relevance
CONFIDENTIAL – DO NOT DISTRIBUTE 23
How Quality Score is Calculated
Introducing the 20 Minute PPC Work Week!
24
Path To Success – The 20 Minute PPC Work Week
CONFIDENTIAL – DO NOT DISTRIBUTE 25
Automated and
Actionable Alerts
Hours of Analysis
done for you
20 minute workflow
Path To Success – The 20 Minute PPC Work Week
CONFIDENTIAL – DO NOT DISTRIBUTE 27
PPC Reporting
CONFIDENTIAL – DO NOT DISTRIBUTE 28
Landing Page Creation & Lead Tracking
CONFIDENTIAL – DO NOT DISTRIBUTE 29
Summary: How to Make the Most of PPC Advisor
• Most Advertisers AdWords accounts are a
disaster
• Review the 5 Habits of S...
Special Offers! (select all that apply)
31
A. Try the 20-Minute PPC Work Week for FREE!
B. Get a 1-on-1 AdWords Grader wal...
Your Questions
32
Thank you for attending WordStream’s webinar!
Benchmark your account today!
http://www.wordstream.com/go...
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Webinar: The 20-Minute PPC Work Week - 10/10/13

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For more information visit www.wordstream.com

Want to make a big impact, in not a lot of time? Believe it or not, you can significantly improve your AdWords results in just 20 minutes per week — we'll show you how!

In this webinar, WordStream's Search Strategy Team Managers Tim Warner and Sam Boyd will show you:

- 5 guidelines for achieving success in Google AdWords
- How to make an impact on your PPC campaigns in less than half an hour per week!
- Some common problems we see in PPC accounts -- you'll be shocked!

After watching this webinar, you'll understand how to develop a consistent, effective plan of action for PPC.

Published in: Business, Technology, Design
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Transcript of "Webinar: The 20-Minute PPC Work Week - 10/10/13"

  1. 1. CONFIDENTIAL – DO NOT DISTRIBUTE 1 Webinar: The 20 Minute PPC Work Week Tim Warner and Sam Boyd October 10th 2013
  2. 2. Today’s Agenda 2 • Shocking yet common problems we see in PPC accounts • 5 guidelines for achieving success in Google AdWords • Introducing the 20-Minute PPC Work Week • How to make the most of WordStream’s PPC Advisor and the 20-Minute PPC Work Week
  3. 3. Take Part In Live Blogging! Include the hashtag #20minppc 3
  4. 4. Bonus Offer for Attendees 4 We will have a random drawing after the webinar for the chance to win a signed copy of Perry Marshall’s new book, “80/20 Sales & Marketing: The Definitive Guide to Working Less & Making More” “Perry Marshall is the #1 author and world’s most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax.” - Entrepreneur Magazine
  5. 5. Meet The Experts! 5 Tim Warner and Sam Boyd – Search Strategy Team Managers – 10+ Years experience Helping SMB’s navigate the search marketing landscape – WordStream Certified – AdWords Certified – Boston Sports Fans
  6. 6. Who Is WordStream!? 6 • Search Marketing software company founded in 2007 located in Boston, MA • #184 fastest growing private company in the US • Winner of best Customer Engagement Driver Award from MITX in 2012 • Leading provider of PPC Advisor (PPC Management Platform) and the award winning free AdWords Performance Grader • WordStream’s PPC tools make campaigns more organized and profitable
  7. 7. Let’s learn a little about you…. CONFIDENTIAL – DO NOT DISTRIBUTE 7
  8. 8. Poll Question 1: How much time do you spend doing PPC work every week? 8 a) I'm supposed to do work in my PPC account every week? b) < 1 hour / week c) 1-10 hours / week d) 10-39 hours / week e) +40 Hours / week - it's my full time job!
  9. 9. Poll Question 2: What's your biggest Time Sink in PPC Management? 9 a) PPC Bid Management b) Reporting & Analysis c) Ad Text Authoring d) Keyword Research / Negative Keyword Research e) Landing Page Optimization
  10. 10. PPC Trivia! 5 Quick Questions about AdWords Accounts 1. How often do small businesses (spending under $5k / month on AdWords) do work in their AdWords account? CONFIDENTIAL – DO NOT DISTRIBUTE 10 Answer: • 50% of them don’t even check once per month • 25% haven’t done anything in the last 90 days • Agencies & advertisers score the same
  11. 11. PPC Trivia! (Continued) 2. What percentage of AdWords accounts have used at least 1 negative keyword in the last 90 days? CONFIDENTIAL – DO NOT DISTRIBUTE 11 Answer: • Less than 50% • And 20% of them have yet use a negative keyword… ever…
  12. 12. • Baseline your performance • A free, instant PPC audit in under a minute! • Grades your AdWords account performance based on the 8 PPC metrics that really matter • Compares how you’re doing against other accounts of similar size (monthly spend) 12 WordStream’s FREE AdWords Performance Grader
  13. 13. Enter for a chance to win $25,000 In Google AdWords Spend + Free Marketing Tools Visit www.wordstream.com/gradeandgetpaid for contest rules and how to enter. CONFIDENTIAL – DO NOT DISTRIBUTE 13
  14. 14. You could win… CONFIDENTIAL – DO NOT DISTRIBUTE 14  $25,000 in Google AdWords budget  1 year FREE subscription to WordStream's PPC Advisor Software  1 year FREE subscription to Constant Contact email marketing Plus, we'll be giving out nine Nexus 7 tablets to contest entrants along the way!
  15. 15. CONFIDENTIAL – DO NOT DISTRIBUTE 15 50% of accts have not been optimized in 30 days and 25% in the last 3 months! 1 in 4 accounts have zero negative keywords. Low Quality Scores wreak havoc on campaign performance
  16. 16. CONFIDENTIAL – DO NOT DISTRIBUTE 16 The Average AdWords Account for Small & Medium Businesses.
  17. 17. 17 At WordStream, we’ve …  Analyzed thousands of accounts.  Talked to thousands of different users  Shared findings with our partners @ Google We summarized the findings into just 5 things you need to know! 5 Things that we know to be true about achieving AdWords Success
  18. 18. 18 But the right tools, techniques and education can make it a LOT EASIER. 1. PPC is Hard…
  19. 19. 19 A little work every week on your AdWords campaigns can deliver big dividends. 2. You get what you put in…
  20. 20. 20 Pause, fix or kill irrelevant, underperforming keywords to maximize ROI. 3. Keep your PPC house clean
  21. 21. 21 Knowing what you want defines and simplifies your workflow. 4. You gotta have goals
  22. 22. 22 Give the searcher a direct link to what they are looking for 5. Succeeding in PPC is all about relevance
  23. 23. CONFIDENTIAL – DO NOT DISTRIBUTE 23 How Quality Score is Calculated
  24. 24. Introducing the 20 Minute PPC Work Week! 24
  25. 25. Path To Success – The 20 Minute PPC Work Week CONFIDENTIAL – DO NOT DISTRIBUTE 25
  26. 26. Automated and Actionable Alerts Hours of Analysis done for you 20 minute workflow
  27. 27. Path To Success – The 20 Minute PPC Work Week CONFIDENTIAL – DO NOT DISTRIBUTE 27
  28. 28. PPC Reporting CONFIDENTIAL – DO NOT DISTRIBUTE 28
  29. 29. Landing Page Creation & Lead Tracking CONFIDENTIAL – DO NOT DISTRIBUTE 29
  30. 30. Summary: How to Make the Most of PPC Advisor • Most Advertisers AdWords accounts are a disaster • Review the 5 Habits of Successful PPC Marketers • Importance of Quality Score • Think of PPC campaign work as a recurring weekly task. • WordStream PPC Advisor enables the 20 minute PPC Work Week, an impactful PPC workflow for managing AdWords accounts • NEW: PPC Reporting, Landing Page Creation, and Lead Tracking. 30
  31. 31. Special Offers! (select all that apply) 31 A. Try the 20-Minute PPC Work Week for FREE! B. Get a 1-on-1 AdWords Grader walk-through with a PPC expert C. Nothing at the moment
  32. 32. Your Questions 32 Thank you for attending WordStream’s webinar! Benchmark your account today! http://www.wordstream.com/google-adwords Don’t forget to sign up for our Free Trial: http://www.wordstream.com/ppc-free-trial Or contact us directly: Sam Boyd sboyd@wordstream.com Tim Warner twarner@wordstream.com
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