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The 20-Min PPC Work Week [Webinar] - 6/11/13
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The 20-Min PPC Work Week [Webinar] - 6/11/13


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Want to make a big impact, in not a lot of time? Believe it or not, you can significantly improve your AdWords results in just 20 minutes per week – we’ll show you how!

In this free webinar, WordStream's Search Strategy Team Managers Chad Larson and Tim Warner will show you:

- 5 guidelines for achieving success in Google AdWords
- How the 20-Minute PPC Work Week™ can help you make an impact in less than half an hour per week!
- Some common problems we see in PPC accounts – you’ll be shocked!

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  • 1. CONFIDENTIAL – DO NOT DISTRIBUTE 1Webinar:The 20 Minute PPCWork WeekChad Larson and Tim WarnerJune 11th 2013
  • 2. Today’s Agenda2• Some shocking yet common problems we see in PPC accounts• 5 guidelines for achieving success in Google AdWords• Introducing the 20-Minute PPC Work Week• How to make the most of WordStream’s PPC Advisor and the20-Minute PPC Work Week
  • 3. Take Part in Live Blogging on Twitter / Google+• Include the hashtag #20minppc in your Google+ statusupdates,Twitter tweets,, etc.3
  • 4. Speaker Introductions4• Chad Larson & Tim Warner– Search Strategy Team Managers– 10+ Years experience Helping SMB’snavigate the search marketing landscape– WordStream Certified– AdWords Certified– Boston Sports Fans– Proud Father (Tim)
  • 5. Let’s learn a little about you….CONFIDENTIAL – DO NOT DISTRIBUTE 5
  • 6. Poll Question 1: How much time do you spenddoing PPC work every week?6a) Im supposed to do work in my PPC account everyweek?b) < 1 hour / weekc) 1-10 hours / weekd) 10-39 hours / weeke) +40 Hours / week - its my full time job!
  • 7. Poll Question 2: Whats your biggest Time Sink inPPC Management?7a) PPC Bid Managementb) Ad Text Authoringc) Keyword Research / Negative Keyword Researchd) Reporting and Analysis
  • 8. PPC Trivia!5 Quick Questions about AdWords Accounts1. How often do small businesses (spendingunder $5k / month on AdWords) do work intheir AdWords account?CONFIDENTIAL – DO NOT DISTRIBUTE 8Answer:• 50% of them don’t even check once per month• 25% haven’t done anything in the last 90 days• Agencies & advertisers score the same
  • 9. PPC Trivia! (Continued)2. What percentage of AdWordsaccounts have used at least 1negative keyword in the last 90 days?CONFIDENTIAL – DO NOT DISTRIBUTE 9Answer:• Less than 50%• And 20% of them have yet use a negativekeyword… ever…
  • 10. • Baseline your performance• A free, instant PPC audit inunder a minute!• Grades your AdWordsaccount performance basedon the 8 PPC metrics thatreally matter• Compares how you’re doingagainst other accounts ofsimilar size (monthly spend)10Grade Yourself!
  • 11. What will you learn? – DO NOT DISTRIBUTE
  • 12. CONFIDENTIAL – DO NOT DISTRIBUTE 1250% of accts havenot been optimized in30 days and 25% inthe last 3 months!1 in 4 accounts havezero negative keywords.Low Quality Scoreswreak havoc oncampaign performance
  • 13. CONFIDENTIAL – DO NOT DISTRIBUTE 13The Average AdWords Account forSmall & Medium Businesses.
  • 14. 14At WordStream, we’ve … Analyzed thousands of accounts. Talked to thousands of different users Shared findings with our partners @ GoogleWe summarized the findings into just 5 thingsyou need to know!5 Things that we know to be trueabout achieving AdWords Success
  • 15. 15But the right tools,techniques and education canmake it a LOT EASIER.1. PPC is Hard…
  • 16. 16A little work every week on yourAdWords campaigns can deliverbig dividends.2. You get what you put in…
  • 17. 17Pause, fix or kill irrelevant,underperforming keywords tomaximize ROI.3. Keep your PPC house clean
  • 18. 18Knowing what you wantdefines and simplifies yourworkflow.4. You gotta have goals
  • 19. How often do you set goals in your AdWordsaccount?• Daily• Weekly• Monthly• NeverCONFIDENTIAL – DO NOT DISTRIBUTE 19
  • 20. 20Give the searcher a direct linkto what they are looking for5. Succeeding in PPC is all aboutrelevance
  • 21. CONFIDENTIAL – DO NOT DISTRIBUTE 21Google Wants Advertisers to be RelevantRelevancy&QualityScoreHow does Google keep this eco-system working?CustomersAdvertisers
  • 22. CONFIDENTIAL – DO NOT DISTRIBUTE 22How Quality Score is Calculated
  • 23. Introducing the 20 Minute PPC Work Week!23
  • 24. Path To Success – The 20 Minute PPC Work WeekCONFIDENTIAL – DO NOT DISTRIBUTE 24
  • 25. Automated andActionable AlertsHours of Analysisdone for you20 minute workflow
  • 26. Path To Success – The 20 Minute PPC Work WeekCONFIDENTIAL – DO NOT DISTRIBUTE 26
  • 28. Will the 20-minute PPC work week really work for me?• Is 20 minutes / week enough time?• What if I have more than 20 minutes of issues in myaccount?• What if it takes me more than 20 minutes to thetask in the work week?28
  • 29. Summary: How to Make the Most of PPC Advisor• Most Advertisers AdWords accounts are a disaster• Review the 5 Habits of Successful PPC Marketers• Importance of Quality Score• Think of PPC campaign work as a recurring weeklytask.• WordStream PPC Advisor enables the 20 minutePPC Work Week, an impactful PPC workflow formanaging AdWords accounts29
  • 30. CONFIDENTIAL – DO NOT DISTRIBUTE 30Automated Actionable AlertsSimplified 20 minute workflowPowerful tools for more advancedusersPremier PPC ConsultingDedicated Google Certified RepExpert advice from a human whenyou need it!What makes WordStream different?
  • 31. Your Questions32Thank you for attending WordStream’s webinar on: The 20 MinutePPC Work Week. #20minppcBenchmark your account today!’t forget to sign up for our Free Trial: contact us directly:Chad Larsonclarson@wordstream.com Warnertwarner@wordstream.com