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The 20-Min PPC Work Week [Webinar] - 6/11/13
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The 20-Min PPC Work Week [Webinar] - 6/11/13



For more information, visit: http://www.wordstream.com ...

For more information, visit: http://www.wordstream.com

Want to make a big impact, in not a lot of time? Believe it or not, you can significantly improve your AdWords results in just 20 minutes per week – we’ll show you how!

In this free webinar, WordStream's Search Strategy Team Managers Chad Larson and Tim Warner will show you:

- 5 guidelines for achieving success in Google AdWords
- How the 20-Minute PPC Work Week™ can help you make an impact in less than half an hour per week!
- Some common problems we see in PPC accounts – you’ll be shocked!



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    The 20-Min PPC Work Week [Webinar] - 6/11/13 The 20-Min PPC Work Week [Webinar] - 6/11/13 Presentation Transcript

    • CONFIDENTIAL – DO NOT DISTRIBUTE 1Webinar:The 20 Minute PPCWork WeekChad Larson and Tim WarnerJune 11th 2013
    • Today’s Agenda2• Some shocking yet common problems we see in PPC accounts• 5 guidelines for achieving success in Google AdWords• Introducing the 20-Minute PPC Work Week• How to make the most of WordStream’s PPC Advisor and the20-Minute PPC Work Week
    • Take Part in Live Blogging on Twitter / Google+• Include the hashtag #20minppc in your Google+ statusupdates,Twitter tweets,, etc.3
    • Speaker Introductions4• Chad Larson & Tim Warner– Search Strategy Team Managers– 10+ Years experience Helping SMB’snavigate the search marketing landscape– WordStream Certified– AdWords Certified– Boston Sports Fans– Proud Father (Tim)
    • Let’s learn a little about you….CONFIDENTIAL – DO NOT DISTRIBUTE 5
    • Poll Question 1: How much time do you spenddoing PPC work every week?6a) Im supposed to do work in my PPC account everyweek?b) < 1 hour / weekc) 1-10 hours / weekd) 10-39 hours / weeke) +40 Hours / week - its my full time job!
    • Poll Question 2: Whats your biggest Time Sink inPPC Management?7a) PPC Bid Managementb) Ad Text Authoringc) Keyword Research / Negative Keyword Researchd) Reporting and Analysis
    • PPC Trivia!5 Quick Questions about AdWords Accounts1. How often do small businesses (spendingunder $5k / month on AdWords) do work intheir AdWords account?CONFIDENTIAL – DO NOT DISTRIBUTE 8Answer:• 50% of them don’t even check once per month• 25% haven’t done anything in the last 90 days• Agencies & advertisers score the same
    • PPC Trivia! (Continued)2. What percentage of AdWordsaccounts have used at least 1negative keyword in the last 90 days?CONFIDENTIAL – DO NOT DISTRIBUTE 9Answer:• Less than 50%• And 20% of them have yet use a negativekeyword… ever…
    • • Baseline your performance• A free, instant PPC audit inunder a minute!• Grades your AdWordsaccount performance basedon the 8 PPC metrics thatreally matter• Compares how you’re doingagainst other accounts ofsimilar size (monthly spend)10Grade Yourself! http://www.wordstream.com/google-adwordswww.wordstream.com/google-adwords
    • What will you learn? http://www.wordstream.com/google-adwordsCONFIDENTIAL – DO NOT DISTRIBUTE 11www.wordstream.com/google-adwords
    • CONFIDENTIAL – DO NOT DISTRIBUTE 1250% of accts havenot been optimized in30 days and 25% inthe last 3 months!1 in 4 accounts havezero negative keywords.Low Quality Scoreswreak havoc oncampaign performance
    • CONFIDENTIAL – DO NOT DISTRIBUTE 13The Average AdWords Account forSmall & Medium Businesses.
    • 14At WordStream, we’ve … Analyzed thousands of accounts. Talked to thousands of different users Shared findings with our partners @ GoogleWe summarized the findings into just 5 thingsyou need to know!5 Things that we know to be trueabout achieving AdWords Success
    • 15But the right tools,techniques and education canmake it a LOT EASIER.1. PPC is Hard…
    • 16A little work every week on yourAdWords campaigns can deliverbig dividends.2. You get what you put in…
    • 17Pause, fix or kill irrelevant,underperforming keywords tomaximize ROI.3. Keep your PPC house clean
    • 18Knowing what you wantdefines and simplifies yourworkflow.4. You gotta have goals
    • How often do you set goals in your AdWordsaccount?• Daily• Weekly• Monthly• NeverCONFIDENTIAL – DO NOT DISTRIBUTE 19
    • 20Give the searcher a direct linkto what they are looking for5. Succeeding in PPC is all aboutrelevance
    • CONFIDENTIAL – DO NOT DISTRIBUTE 21Google Wants Advertisers to be RelevantRelevancy&QualityScoreHow does Google keep this eco-system working?CustomersAdvertisers
    • CONFIDENTIAL – DO NOT DISTRIBUTE 22How Quality Score is Calculated
    • Introducing the 20 Minute PPC Work Week!23
    • Path To Success – The 20 Minute PPC Work WeekCONFIDENTIAL – DO NOT DISTRIBUTE 24
    • Automated andActionable AlertsHours of Analysisdone for you20 minute workflow
    • Path To Success – The 20 Minute PPC Work WeekCONFIDENTIAL – DO NOT DISTRIBUTE 26
    • Will the 20-minute PPC work week really work for me?• Is 20 minutes / week enough time?• What if I have more than 20 minutes of issues in myaccount?• What if it takes me more than 20 minutes to thetask in the work week?28
    • Summary: How to Make the Most of PPC Advisor• Most Advertisers AdWords accounts are a disaster• Review the 5 Habits of Successful PPC Marketers• Importance of Quality Score• Think of PPC campaign work as a recurring weeklytask.• WordStream PPC Advisor enables the 20 minutePPC Work Week, an impactful PPC workflow formanaging AdWords accounts29
    • CONFIDENTIAL – DO NOT DISTRIBUTE 30Automated Actionable AlertsSimplified 20 minute workflowPowerful tools for more advancedusersPremier PPC ConsultingDedicated Google Certified RepExpert advice from a human whenyou need it!What makes WordStream different?
    • Your Questions32Thank you for attending WordStream’s webinar on: The 20 MinutePPC Work Week. #20minppcBenchmark your account today!http://www.wordstream.com/google-adwordsDon’t forget to sign up for our Free Trial:http://www.wordstream.com/ppc-free-trialOr contact us directly:Chad Larsonclarson@wordstream.comhttp://twitter.com/clarson82Tim Warnertwarner@wordstream.comhttp://twitter.com/twarner83