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The 20-Minute PPC Work Week Webinar - 12/12/2013
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The 20-Minute PPC Work Week Webinar - 12/12/2013


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Want to make a big impact, in not a lot of time? Believe it or not, you can significantly improve your AdWords results in just 20 minutes per week — we'll show you how!

In this free webinar, WordStream's Paid Search Strategy Team Managers will show you:

-5 guidelines for achieving success in Google AdWords
-How to make an impact on your PPC campaigns in less than half an hour per week!
-Some common problems we see in PPC accounts – you'll be shocked!

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  • 1. The 20 Minute PPC Work Week Chad Larson, Search Strategy Team Manager, WordStream Tim Warner, Search Strategy Team Manager, WordStream December 12, 2013 CONFIDENTIAL – DO NOT DISTRIBUTE 1
  • 2. Today’s Agenda • • • • Shocking yet common problems we see in PPC accounts 5 guidelines for achieving success in Google AdWords Introducing the 20-Minute PPC Work Week How to make the most of WordStream’s PPC Advisor and the 20-Minute PPC Work Week 2
  • 3. Take Part In Live Blogging! Include the hashtag #20minppc 3
  • 4. Meet The Experts! Tim Warner and Chad Larson – Search Strategy Team Managers – 10+ Years experience Helping SMB’s navigate the search marketing landscape – WordStream Certified – AdWords Certified – Boston Sports Fans 4
  • 5. Who Is WordStream!? • Search Marketing software company founded in 2007 located in Boston, MA • #184 fastest growing private company in the US • Winner of best Customer Engagement Driver Award from MITX in 2012 • Leading provider of PPC Advisor (PPC Management Platform) and the award winning free AdWords Performance Grader • WordStream’s PPC tools make campaigns more organized and profitable 5
  • 6. Let’s learn a little about you…. CONFIDENTIAL – DO NOT DISTRIBUTE 6
  • 7. Poll Question 1: How much time do you spend doing PPC work every week? a) I'm supposed to do work in my PPC account every week? b) < 1 hour / week c) 1-10 hours / week d) 10-39 hours / week e) +40 Hours / week - it's my full time job! 7
  • 8. Poll Question 2: What's your biggest Time Sink in PPC Management? a) PPC Bid Management b) Reporting & Analysis c) Ad Text Authoring d) Keyword Research / Negative Keyword Research e) Landing Page Optimization 8
  • 9. PPC Trivia! 5 Quick Questions about AdWords Accounts 1. How often do small businesses (spending under $5k / month on AdWords) do work in their AdWords account? Answer: • 50% of them don’t even check once per month • 25% haven’t done anything in the last 90 days • Agencies & advertisers score the same CONFIDENTIAL – DO NOT DISTRIBUTE 9
  • 10. PPC Trivia! (Continued) 2. What percentage of AdWords accounts have used at least 1 negative keyword in the last 90 days? Answer: • Less than 50% • And 20% of them have yet use a negative keyword… ever… CONFIDENTIAL – DO NOT DISTRIBUTE 10
  • 11. WordStream’s FREE AdWords Performance Grader • Baseline your performance • A free, instant PPC audit in under a minute! • Grades your AdWords account performance based on the 8 PPC metrics that really matter • Compares how you’re doing against other accounts of similar size (monthly spend) 11
  • 13. You could win…  $25,000 in Google AdWords budget  1 year FREE subscription to WordStream's PPC Advisor Software  1 year FREE subscription to Constant Contact email marketing Plus, we'll be giving out nine Nexus 7 tablets to contest entrants along the way! CONFIDENTIAL – DO NOT DISTRIBUTE 13
  • 14. 1 in 4 accounts have zero negative keywords. 50% of accts have not been optimized in 30 days and 25% in the last 3 months! Low Quality Scores wreak havoc on campaign performance CONFIDENTIAL – DO NOT DISTRIBUTE 14
  • 15. The Average AdWords Account for Small & Medium Businesses. CONFIDENTIAL – DO NOT DISTRIBUTE 15
  • 16. 5 Things that we know to be true about achieving AdWords Success At WordStream, we’ve …  Analyzed thousands of accounts.  Talked to thousands of different users  Shared findings with our partners @ Google We summarized the findings into just 5 things you need to know! 16
  • 17. 1. PPC is Hard… But the right tools, techniques and education can make it a LOT EASIER. 17
  • 18. 2. You get what you put in… A little work every week on your AdWords campaigns can deliver big dividends. 18
  • 19. 3. Keep your PPC house clean Pause, fix or kill irrelevant, underperforming keywords to maximize ROI. 19
  • 20. 4. You gotta have goals Knowing what you want defines and simplifies your workflow. 20
  • 21. 5. Succeeding in PPC is all about relevance Give the searcher a direct link to what they are looking for 21
  • 22. How Quality Score is Calculated CONFIDENTIAL – DO NOT DISTRIBUTE 22
  • 23. Introducing the 20 Minute PPC Work Week! 23
  • 24. Path To Success – The 20 Minute PPC Work Week CONFIDENTIAL – DO NOT DISTRIBUTE 24
  • 25. Automated and Actionable Alerts Hours of Analysis done for you 20 minute workflow
  • 26. Path To Success – The 20 Minute PPC Work Week CONFIDENTIAL – DO NOT DISTRIBUTE 26
  • 28. Landing Page Creation & Lead Tracking CONFIDENTIAL – DO NOT DISTRIBUTE 28
  • 29. Summary: How to Make the Most of PPC Advisor • Most Advertisers AdWords accounts are a disaster • Review the 5 Habits of Successful PPC Marketers • Importance of Quality Score • Think of PPC campaign work as a recurring weekly task. • WordStream PPC Advisor enables the 20 minute PPC Work Week, an impactful PPC workflow for managing AdWords accounts • NEW: PPC Reporting, Landing Page Creation, and Lead Tracking. 29
  • 30. Special Offers! A. Live demo of WordStream’s PPC Advisor B. Get a 1-on-1 AdWords Grader walk-through with a PPC expert C. Nothing at the moment 30
  • 31. Your Questions Thank you for attending WordStream’s webinar! Benchmark your account today! Don’t forget to sign up for our Free Trial: Or contact us directly: Chad Larson Tim Warner 31