Webinar: The 20-Minute PPC Work Week - 8/8/13
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Webinar: The 20-Minute PPC Work Week - 8/8/13



For more information visit www.wordstream.com ...

For more information visit www.wordstream.com

Want to make a big impact, in not a lot of time? Believe it or not, you can significantly improve your AdWords results in just 20 minutes per week — we'll show you how!

In this webinar, WordStream's Search Strategy Team Managers Tim Warner and Sam Boyd will show you:

- 5 guidelines for achieving success in Google AdWords
- How to make an impact on your PPC campaigns in less than half an hour per week!
- Some common problems we see in PPC accounts -- you'll be shocked!

After watching this webinar, you'll understand how to develop a consistent, effective plan of action for PPC.



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Webinar: The 20-Minute PPC Work Week - 8/8/13 Presentation Transcript

  • 1. CONFIDENTIAL – DO NOT DISTRIBUTE 1 Webinar: The 20 Minute PPC Work Week Tim Warner and Sam Boyd August 8th 2013
  • 2. Today’s Agenda 2 • Some shocking yet common problems we see in PPC accounts • 5 guidelines for achieving success in Google AdWords • Introducing the 20-Minute PPC Work Week • How to make the most of WordStream’s PPC Advisor and the 20-Minute PPC Work Week
  • 3. Take Part in Live Blogging on Twitter / Google+ • Include the hashtag #20minppc in your Google+ status updates,Twitter tweets,, etc. 3
  • 4. Speaker Introductions 4 • Tim Warner and Sam Boyd – Search Strategy Team Managers – 10+ Years experience Helping SMB’s navigate the search marketing landscape – WordStream Certified – AdWords Certified – Boston Sports Fans
  • 5. Let’s learn a little about you…. CONFIDENTIAL – DO NOT DISTRIBUTE 5
  • 6. Poll Question 1: How much time do you spend doing PPC work every week? 6 a) I'm supposed to do work in my PPC account every week? b) < 1 hour / week c) 1-10 hours / week d) 10-39 hours / week e) +40 Hours / week - it's my full time job!
  • 7. Poll Question 2: What's your biggest Time Sink in PPC Management? 7 a) PPC Bid Management b) Reporting & Analysis c) Ad Text Authoring d) Keyword Research / Negative Keyword Research
  • 8. PPC Trivia! 5 Quick Questions about AdWords Accounts 1. How often do small businesses (spending under $5k / month on AdWords) do work in their AdWords account? CONFIDENTIAL – DO NOT DISTRIBUTE 8 Answer: • 50% of them don’t even check once per month • 25% haven’t done anything in the last 90 days • Agencies & advertisers score the same
  • 9. PPC Trivia! (Continued) 2. What percentage of AdWords accounts have used at least 1 negative keyword in the last 90 days? CONFIDENTIAL – DO NOT DISTRIBUTE 9 Answer: • Less than 50% • And 20% of them have yet use a negative keyword… ever…
  • 10. • Baseline your performance • A free, instant PPC audit in under a minute! • Grades your AdWords account performance based on the 8 PPC metrics that really matter • Compares how you’re doing against other accounts of similar size (monthly spend) 10 Grade Yourself! http://www.wordstream.com/google-adwords www.wordstream.com/google-adwords
  • 11. What will you learn? http://www.wordstream.com/google-adwords CONFIDENTIAL – DO NOT DISTRIBUTE 11 www.wordstream.com/google-adwords
  • 12. CONFIDENTIAL – DO NOT DISTRIBUTE 12 50% of accts have not been optimized in 30 days and 25% in the last 3 months! 1 in 4 accounts have zero negative keywords. Low Quality Scores wreak havoc on campaign performance
  • 13. CONFIDENTIAL – DO NOT DISTRIBUTE 13 The Average AdWords Account for Small & Medium Businesses.
  • 14. 14 At WordStream, we’ve …  Analyzed thousands of accounts.  Talked to thousands of different users  Shared findings with our partners @ Google We summarized the findings into just 5 things you need to know! 5 Things that we know to be true about achieving AdWords Success
  • 15. 15 But the right tools, techniques and education can make it a LOT EASIER. 1. PPC is Hard…
  • 16. 16 A little work every week on your AdWords campaigns can deliver big dividends. 2. You get what you put in…
  • 17. 17 Pause, fix or kill irrelevant, underperforming keywords to maximize ROI. 3. Keep your PPC house clean
  • 18. 18 Knowing what you want defines and simplifies your workflow. 4. You gotta have goals
  • 19. 19 Give the searcher a direct link to what they are looking for 5. Succeeding in PPC is all about relevance
  • 20. CONFIDENTIAL – DO NOT DISTRIBUTE 20 Google Wants Advertisers to be Relevant Relevancy & Quality Score How does Google keep this eco-system working? CustomersAdvertisers
  • 21. CONFIDENTIAL – DO NOT DISTRIBUTE 21 How Quality Score is Calculated
  • 22. Introducing the 20 Minute PPC Work Week! 22
  • 23. Path To Success – The 20 Minute PPC Work Week CONFIDENTIAL – DO NOT DISTRIBUTE 23
  • 24. Automated and Actionable Alerts Hours of Analysis done for you 20 minute workflow
  • 25. Path To Success – The 20 Minute PPC Work Week CONFIDENTIAL – DO NOT DISTRIBUTE 25
  • 26. Summary: How to Make the Most of PPC Advisor • Most Advertisers AdWords accounts are a disaster • Review the 5 Habits of Successful PPC Marketers • Importance of Quality Score • Think of PPC campaign work as a recurring weekly task. • WordStream PPC Advisor enables the 20 minute PPC Work Week, an impactful PPC workflow for managing AdWords accounts 26
  • 27. Your Questions 28 Thank you for attending WordStream’s webinar on: The 20 Minute PPC Work Week. #20minppc Benchmark your account today! http://www.wordstream.com/google-adwords Don’t forget to sign up for our Free Trial: http://www.wordstream.com/ppc-free-trial Or contact us directly: Sam Boyd sboyd@wordstream.com Tim Warner twarner@wordstream.com http://twitter.com/twarner83