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As anyone who has ever managed a Google AdWords account knows, there are dozens if not hundreds of numbers to track when analyzing your search marketing performance.
Information is good, but information overload is paralyzing, so it's important to focus on the metrics that provide the most insight into your performance.
In this webinar you'll learn:
-The 5 most important metrics for landing page optimization
- 5 key metrics for measuring PPC performance
- Why these metrics are so important for campaign analysis
- How to quickly find out how your own campaigns are performing and how you can improve them