Partnership, Strategy and Messaging Through Print Magazines

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Partnership, Strategy and Messaging Through Print Magazines

  1. 1. Partnership, Strategy and Messaging through Print Magazines Carrie Huckeby A Content Marketing Company StephenV. Smith
  2. 2. A Content Marketing Company The Idea CHAPTER ONE:
  3. 3. A Content Marketing Company “What was the foundation of this idea?”
  4. 4. “How did the Regional Magazine grow out of this
  5. 5. West Kentucky and Tennessee TelecommunicationsCooperative &
  6. 6. A Content Marketing Company Message Strategy & Needs Defined CHAPTER TWO:
  7. 7. A Content Marketing Company “Why?”
  8. 8. A Content Marketing Company It was working in other areas 1
  9. 9. A Content Marketing Company Format allows for more content, in-depth articles 2
  10. 10. A Content Marketing Company Communicate changes in the industry 3
  11. 11. A Content Marketing Company Educate members about fiber / broadband 4
  12. 12. A Content Marketing Company Update members about construction progress 5
  13. 13. A Content Marketing Company Product positioning 6
  14. 14. A Content Marketing Company We needed a more powerful sales tool 7
  15. 15. A Content Marketing Company Enhance company image / share information 8
  16. 16. A Content Marketing Company Partnering allows participants to communicate at a higher level while gaining much more value for their money 9
  17. 17. A Content Marketing Company Collaboration & Partnership CHAPTER THREE:
  18. 18. A Content Marketing Company “What telcos are currently involved? How did this partnership form?”
  19. 19. A Content Marketing Company “What are other ways telcos can benefit from forming partnerships?”
  20. 20. A Content Marketing Company Bring services to market that you couldn’t offer by yourself 1
  21. 21. A Content Marketing Company Leverage one another’s resources, connections and talents to improve your respective operations 2
  22. 22. A Content Marketing Company Attract top-level talent 3
  23. 23. A Content Marketing Company Share startup costs and other expenses 4
  24. 24. A Content Marketing Company Scale your business faster and more efficiently 5
  25. 25. A Content Marketing Company Streamline your systems to achieve continuity in procedures 6
  26. 26. A Content Marketing Company Content Creation & Production CHAPTER FOUR:
  27. 27. A Content Marketing Company “How is content produced?”
  28. 28. A Content Marketing Company Identify a Local Editor 1
  29. 29. A Content Marketing Company Develop / approve the editorial calendar 2
  30. 30. PAGE NUMBER DESCRIPTION fRONT COvER Cover photo: Dog Sled Team PAGE 4 CEO Column PAGE 5 Company News: Fiber Update, Basketball Schedule PAGE 8 Full Throttle Distillery in Trimble, TN PAGE 9 Tech Store shopping for Christmas PAGE 12 Dog Sled: Every December, a dog sled team in Hickory (with WK&T service) hosts one of the southernmost sled races in the US. PAGE 13 Dog Sled BACk COvER Promo: TBD Dates Planning/Collecting Begins Initial Proof to Telco Final Approval from Telco Print Week Aug. 1, 2013 Sept. 15, 2013 Sept. 30, 2013 Oct. 7 , 2013 LOCAL PAGES Nov-Dec 2013 WK&T - Regional Magazine Editorial Calendar { { { A Content Marketing Company
  31. 31. PAGE NUMBER DESCRIPTION fRONT COvER Cover photo: Dog Sled Team PAGE 4 CEO Column PAGE 5 Company News: Fiber Update, Basketball Schedule PAGE 8 Full Throttle Distillery in Trimble, TN PAGE 9 Tech Store shopping for Christmas PAGE 12 Dog Sled: Every December, a dog sled team in Hickory (with WK&T service) hosts one of the southernmost sled races in the US. PAGE 13 Dog Sled BACk COvER Promo: TBD { { {
  32. 32. A Content Marketing Company Collect information 3
  33. 33. A Content Marketing Company Types of content: - Community Focus - Employee Focus - Company Focus - Sales Focus
  34. 34. A Content Marketing Company Write and design pages 4
  35. 35. A Content Marketing Company Proof... and proof again 5
  36. 36. A Content Marketing Company Inform employees first 6
  37. 37. A Content Marketing Company Engage the community 7
  38. 38. A Content Marketing Company PROJECT NOTE: WordSouth brings professional, experienced writers and editors to the project — but the telco has complete editorial control
  39. 39. A Content Marketing Company PROJECT NOTE: Telco staff is not overburdened, because WordSouth manages the content collection, printing and distribution processes.
  40. 40. A Content Marketing Company “What are the timelines?”
  41. 41. A Content Marketing Company Sept/Oct 2013 Issue July 1: Features/news July 15: Promos/timely updates Aug 1: Final approval from client Aug 1: Printing process begins Aug 25: Magazines enter mail stream
  42. 42. A Content Marketing Company “How does partnering affect pricing?”
  43. 43. A Content Marketing Company By partnering, you can access pricing and services that would be impossible to get on your own $
  44. 44. A Content Marketing Company Lessons Learned & Opportunities CHAPTER FIVE:
  45. 45. A Content Marketing Company “What have you learned?”
  46. 46. A Content Marketing Company Once you develop content, find ways to repurpose it 1
  47. 47. A Content Marketing Company Cross-promote your content across your various outlets 2
  48. 48. A Content Marketing Company It’s important to create ways for your audience to provide feedback 3
  49. 49. A Content Marketing Company Stories drive engagement. 4
  50. 50. A Content Marketing Company Engagement: - It drives sales. - It creates informed members. - It creates advocates. - It builds fans.
  51. 51. A Content Marketing Company Tell your story... it’s powerful. 5
  52. 52. A Content Marketing Company “What does the future hold?”
  53. 53. A Content Marketing Company Increase participation to: A) Drive down cost per piece B) Expand member education 1
  54. 54. A Content Marketing Company Look for additional ways to share content among participants (adding video versions of stories to share) 2
  55. 55. A Content Marketing Company Expanding content to mobile platform through a custom app 3
  56. 56. HT A N K OY U ! CarrieHuckeby@tmsvcs.com SSmith@wordsouth.com

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