Penny Limoli — Google School
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Penny Limoli — Google School

  • 634 views
Uploaded on

WordPress Memphis group member Penny Limoli's presentation on Google School at the June 2, 2011 WordPress Memphis meetup.

WordPress Memphis group member Penny Limoli's presentation on Google School at the June 2, 2011 WordPress Memphis meetup.

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
634
On Slideshare
634
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 6/3/2011 Lessons from Google School By Penny Limoli www.reedlimoli.com© www.reedlimoli.com 1
  • 2. 6/3/2011 Seminars for Success www.google.com/Adwords_seminars© www.reedlimoli.com 2
  • 3. 6/3/2011 What I learned at Google School in Vegas© www.reedlimoli.com 3
  • 4. 6/3/2011 Basic Google Tools for Online Success • Google Analytics • Website Optimizer (advanced users) • Google Adwords© www.reedlimoli.com 4
  • 5. 6/3/2011 Outcomes for Presentation • Introduce tools Google has to offer • Share a few ways to use these tools Share a few ways to use these tools • Show that most interactions are ‘trackable’ • Encourage you to learn more Encourage you to learn more© www.reedlimoli.com 5
  • 6. 6/3/2011 Google Analytics “Web analytics is the study of online  behavior in order to improve it.” Source:  Wikipedia© www.reedlimoli.com 6
  • 7. 6/3/2011 What does it measure • Each page on a site and how visitors navigate  through them • How the visitor got there – keyword, search engine  and/or link • When the visitor was last on the site and how often When the visitor was last on the site and how often  they come back • Whether they achieved the goals you have for them Example:  People who typed in “blue widgets” on  Google arrived on the blue widget landing page and  1.2% of them made a purchase. 1 2% of them made a purchase© www.reedlimoli.com 7
  • 8. 6/3/2011 Web Analytics is a Process • Set Goals • Take Action • Measure • Adapt and Improve© www.reedlimoli.com 8
  • 9. 6/3/2011 About Google Analytics • Powerful • Free • Quick to set‐up • Assists in gaining readers, leads and sales • Coordinates with Google Adwords© www.reedlimoli.com 9
  • 10. 6/3/2011 How to Set‐up • Go to www.google.com • Click on Business Solutions • Click on Analytics© www.reedlimoli.com 10
  • 11. 6/3/2011© www.reedlimoli.com 11
  • 12. 6/3/2011© www.reedlimoli.com 12
  • 13. 6/3/2011© www.reedlimoli.com 13
  • 14. 6/3/2011© www.reedlimoli.com 14
  • 15. 6/3/2011 Signup and get your UA code • You can only have one analytics  code per website code per website • Your webmaster will need to  insert this code or hire someone  insert this code or hire someone with coding experience • Code insertion will only take a few Code insertion will only take a few  minutes for someone who knows  how to code how to code© www.reedlimoli.com 15
  • 16. 6/3/2011 Google Analytics Reporting Examples p g p© www.reedlimoli.com 16
  • 17. 6/3/2011© www.reedlimoli.com 17
  • 18. 6/3/2011© www.reedlimoli.com 18
  • 19. 6/3/2011© www.reedlimoli.com 19
  • 20. 6/3/2011© www.reedlimoli.com 20
  • 21. 6/3/2011 How do I filter out my page views? • www.whatismyip.com •IP addresses are location based.  Be sure to  include your home/office IP addresses in the  include your home/office IP addresses in the ‘exclusion filter.”© www.reedlimoli.com 21
  • 22. 6/3/2011 Filter Manager© www.reedlimoli.com 22
  • 23. 6/3/2011© www.reedlimoli.com 23
  • 24. 6/3/2011 Enter IP Address E t IP Add© www.reedlimoli.com 24
  • 25. 6/3/2011 Be sure all apps are linked© www.reedlimoli.com 25
  • 26. 6/3/2011 Website Optimizer  (an advanced tool) (an advanced tool)© www.reedlimoli.com 26
  • 27. 6/3/2011 Google Adwords YouTube Google Adwords Online Classroom YouTube Google Adwords Online Classroom http://www.google.com.au/adwords/onlineclassroom/ p // g g / / /© www.reedlimoli.com 27
  • 28. 6/3/2011 Keyword Tool • Helpful as an SEO tool • Extremely helpful in seeing what keywords are being searched© www.reedlimoli.com 28
  • 29. 6/3/2011 Example of keyword tool© www.reedlimoli.com 29
  • 30. 6/3/2011 Introducing URL Builder • Create unique identifiers for each ad or link Create unique identifiers for each ad or link • Useful not only in Adwords, but for Facebook  ads, posts etc d • UTM codes link with Analytics© www.reedlimoli.com 30
  • 31. 6/3/2011 Google URL© www.reedlimoli.com 31
  • 32. 6/3/2011 Resources from 6‐2‐2011 Meetup The following items were mentioned by group members at the meetup: • Plugins • Dropbox (to backup WP sites) • Eventpress • Shrimp test A‐B • Password keepers • Splash ID • Last pass • Paid site back‐ups, vaultpress.com • Resource for hiring Wordpress coders:  jobs.wordpress.net© www.reedlimoli.com 32