Word press in 30 minutes
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Word press in 30 minutes

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Presentation to Vancouver Internet Marketers meetup group on March 21, 2011

Presentation to Vancouver Internet Marketers meetup group on March 21, 2011

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    Word press in 30 minutes Word press in 30 minutes Presentation Transcript

    • WordPress in 90 Minutes
      This presentation can be found here: http://tinyurl.com/wordpress30
    • Agenda
      Introduction
      Quick Wordpress overview
      Build a Wordpress from scratch
    • What is WordPress
      WordPress is an open source Content Management System (CMS), often used as a blog publishing application, powered by PHP and MySQL.
      It has many features including a plug-in architecture and a template system.
      Powering 12% of the top 1 Million websites
      13 Million downloads
      25 Million installations
      56% CMS Market Share
    • Why Wordpress
      WordPress is very popular. This means you can find everything you need quickly
      Wordpeess functionality can be expanded or customized using plugins, which are add-on software modules. There are thousand of FREE plugin that can do anything you need.
      Search Engine Friendly
      You are in control
      Does not vendor-lock you
    • What can you do with WordPress
      Blogs: http://www.themarthablog.com/
      Video Blogs: tv.winelibrary.com/
      Business wbesites: http://pilieventplanning.com/
      Online Magazines: www.vancouverlatino.com/
      Membership Sites: www.paleoplan.com/
      Online store: www.australian-bodycare.net
      Community Websites: http://vizthink.com
      Squeeze Pages: bcdiscountrealestate.com/
      Mashable
    • SettingUp your First WordPress website
    • WordPress Hosting
      Minimum requirements to run a WordPress website are:
      PHP version 4.3 or greater
      MySQL version 4.1.2 or greater
      Our additional recommendations:-
      PHP version 5 or greater ( Will be required for WP ver 3.2 )
      MySQL version 5 or greater ( Will be required for WP ver 3.2 )
      Apachemod_rwerite ( Linux hosting recommended )
      cPanel support – cPanel is a web hosting control panel that provides a graphical interface and automation tools designed to simplify the process of hosting a web site. 
      Server Location – If your business serves a community in a specific geographic location, it is recommended that you use a hosting service that has servers in your target location. This will help improve your SEO ranking in your area.
      Disk space and bandwidth limitation – We recommend you choose a hosting plan that is unlimited. These plans are so common and affordable, there is no reason you will pick any other option.
    • Hosting Cont.
      HostGator- A US based company that provides Shared, Reseller and Dedicated web hosting solutions, designed for both beginners and professionals. ( You can use coupon code WORDPRESSINSIDER to get a little bit of a discount )
      WestHost - Recommended by WordPress guru Joost de Valk
      WebServe- A Canada based company you may want to use in case you have a business that serves clients in Canada. Make sure to take one of their UNIX hosting options.
    • Configuring Your Website
      Set up name servers - This information is typically provided by the hosting company
      The information should be entered into the domain registrant database.
    • Configure Domain In cPanel
      Define domain or AddOn domain
      Install WordPress using Fantastico
    • WordPress dashboard
      Login through <site-url>/wp-admin
    • Themes
      There are hundreds of free themes you can choose from
      Also , many other cost anywhere between $39~$300
      Examples:
      Elegant themes – $39 per 1 year access for 50+ themes
      WooThemes – From $70/3 themes and up
      DirectoryPress- $79
      FlexSqueeze- $127
    • Publishing content
      In WordPress, you can write either posts or pages.
      Posts are typically regular blog entries, you write a post. Posts automatically appear in reverse chronological order on your blog's home page.
      Pages, on the other hand, are for content such as "About Me," "Contact Me," etc.
    • About Categories & Tags
      Each post must have at least one category
      Tags are similar to categories, but they are generally used to describe your post in more detail. Using tags is optional
    • Plugins Overview
      • Plugins are software add-ons that can enhance and modify the default behaviour of Wordpress.
      • Plugin are installed from with the WordPress Dashboard
    • What can you do with Plugins
      Automatic Backups
      Ad Management
      Shopping Carts
      Easily ad tables (WP-Table Reloaded)
      Membership managements
      Event calendar
      Integrate with Google Analytics
      SEO
      Comment spam protection
      Automatically create mobile version (Wp Touch Pro)
    • Recommended Plugins
      All in One SEO Pack or WordPress SEO
      Ultimate Google Analytics
      XML Sitemap Generator ( Not needed if using WordPress SEO mentioned above)
      Contact Form 7
      Don’t use theme’s build in SEO or Google Analytics support!!
    • Essential Settings
      Setting/General -
      Set time zone correctly
      Setting/Permalinks –
      the permanent URL to your
      Individual posts
      It is recommended to use custom
      structure :
      /%category%/%postname%
    • Widgets
      WordPress Widget is like a plugin, but designed to provide a simple way to arrange the various elements of your sidebar content without having to change any code.
      Can use external widget tools
    • Summery
      Any questions ?
      All resources can be found in WordpressInsider.org
    • Thank You
      Connect With Me:
      Email: Michelle@CastilloMediaGroup.com
      LinkedIn
      Twitter
      Facebook ( Feel Free to Like us  )
      Website: WordPressInsider.org
      This presentation can be found here: http://tinyurl.com/wordpress90