Word press in 30 minutes
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Word press in 30 minutes

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Presentation to Vancouver Internet Marketers meetup group on March 21, 2011

Presentation to Vancouver Internet Marketers meetup group on March 21, 2011

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Word press in 30 minutes Word press in 30 minutes Presentation Transcript

  • WordPress in 90 Minutes
    This presentation can be found here: http://tinyurl.com/wordpress30
  • Agenda
    Introduction
    Quick Wordpress overview
    Build a Wordpress from scratch
  • What is WordPress
    WordPress is an open source Content Management System (CMS), often used as a blog publishing application, powered by PHP and MySQL.
    It has many features including a plug-in architecture and a template system.
    Powering 12% of the top 1 Million websites
    13 Million downloads
    25 Million installations
    56% CMS Market Share
  • Why Wordpress
    WordPress is very popular. This means you can find everything you need quickly
    Wordpeess functionality can be expanded or customized using plugins, which are add-on software modules. There are thousand of FREE plugin that can do anything you need.
    Search Engine Friendly
    You are in control
    Does not vendor-lock you
  • What can you do with WordPress
    Blogs: http://www.themarthablog.com/
    Video Blogs: tv.winelibrary.com/
    Business wbesites: http://pilieventplanning.com/
    Online Magazines: www.vancouverlatino.com/
    Membership Sites: www.paleoplan.com/
    Online store: www.australian-bodycare.net
    Community Websites: http://vizthink.com
    Squeeze Pages: bcdiscountrealestate.com/
    Mashable
  • SettingUp your First WordPress website
  • WordPress Hosting
    Minimum requirements to run a WordPress website are:
    PHP version 4.3 or greater
    MySQL version 4.1.2 or greater
    Our additional recommendations:-
    PHP version 5 or greater ( Will be required for WP ver 3.2 )
    MySQL version 5 or greater ( Will be required for WP ver 3.2 )
    Apachemod_rwerite ( Linux hosting recommended )
    cPanel support – cPanel is a web hosting control panel that provides a graphical interface and automation tools designed to simplify the process of hosting a web site. 
    Server Location – If your business serves a community in a specific geographic location, it is recommended that you use a hosting service that has servers in your target location. This will help improve your SEO ranking in your area.
    Disk space and bandwidth limitation – We recommend you choose a hosting plan that is unlimited. These plans are so common and affordable, there is no reason you will pick any other option.
  • Hosting Cont.
    HostGator- A US based company that provides Shared, Reseller and Dedicated web hosting solutions, designed for both beginners and professionals. ( You can use coupon code WORDPRESSINSIDER to get a little bit of a discount )
    WestHost - Recommended by WordPress guru Joost de Valk
    WebServe- A Canada based company you may want to use in case you have a business that serves clients in Canada. Make sure to take one of their UNIX hosting options.
  • Configuring Your Website
    Set up name servers - This information is typically provided by the hosting company
    The information should be entered into the domain registrant database.
  • Configure Domain In cPanel
    Define domain or AddOn domain
    Install WordPress using Fantastico
  • WordPress dashboard
    Login through <site-url>/wp-admin
  • Themes
    There are hundreds of free themes you can choose from
    Also , many other cost anywhere between $39~$300
    Examples:
    Elegant themes – $39 per 1 year access for 50+ themes
    WooThemes – From $70/3 themes and up
    DirectoryPress- $79
    FlexSqueeze- $127
  • Publishing content
    In WordPress, you can write either posts or pages.
    Posts are typically regular blog entries, you write a post. Posts automatically appear in reverse chronological order on your blog's home page.
    Pages, on the other hand, are for content such as "About Me," "Contact Me," etc.
  • About Categories & Tags
    Each post must have at least one category
    Tags are similar to categories, but they are generally used to describe your post in more detail. Using tags is optional
  • Plugins Overview
    • Plugins are software add-ons that can enhance and modify the default behaviour of Wordpress.
    • Plugin are installed from with the WordPress Dashboard
  • What can you do with Plugins
    Automatic Backups
    Ad Management
    Shopping Carts
    Easily ad tables (WP-Table Reloaded)
    Membership managements
    Event calendar
    Integrate with Google Analytics
    SEO
    Comment spam protection
    Automatically create mobile version (Wp Touch Pro)
  • Recommended Plugins
    All in One SEO Pack or WordPress SEO
    Ultimate Google Analytics
    XML Sitemap Generator ( Not needed if using WordPress SEO mentioned above)
    Contact Form 7
    Don’t use theme’s build in SEO or Google Analytics support!!
  • Essential Settings
    Setting/General -
    Set time zone correctly
    Setting/Permalinks –
    the permanent URL to your
    Individual posts
    It is recommended to use custom
    structure :
    /%category%/%postname%
  • Widgets
    WordPress Widget is like a plugin, but designed to provide a simple way to arrange the various elements of your sidebar content without having to change any code.
    Can use external widget tools
  • Summery
    Any questions ?
    All resources can be found in WordpressInsider.org
  • Thank You
    Connect With Me:
    Email: Michelle@CastilloMediaGroup.com
    LinkedIn
    Twitter
    Facebook ( Feel Free to Like us  )
    Website: WordPressInsider.org
    This presentation can be found here: http://tinyurl.com/wordpress90