Unwired Home Working Conference September 2011

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Home Working in an SME - Mark Thomas

Home Working in an SME - Mark Thomas

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  • 1. UnwiredHome working briefingHome working in an SMEMark ThomasSeptember 2011 where communication changes lives
  • 2. 2About Word Association Top 10 PR Week agencyl  urnover growingl T despite recession 20 years in businessl Full service consultancyl where communication changes lives 2
  • 3. Clients where communication changes lives 3
  • 4. Home workingstarted with.... a dream To travell To writel To be with my familyl To find myselfl where communication changes lives 4
  • 5. And I did it! A year-out travellingl In a motorhomel In Eastern Europel And North Africal Wrote for a guidebookl where communication changes lives 5
  • 6. The business… Closed offices after consultationl Moved staff to home-workingl Investigated technology availablel Left sister in chargel Off I went but kept in touchl where communication changes lives 6
  • 7. Things unravelled slowly A range of staff problemsl Information not forthcomingl Client satisfaction downl Turnover fell, profits reducedl Urgent action required on returnl where communication changes lives 7 2
  • 8. When I returned Made staff changes and managed more effectivelyl Strengthened controls and boosted communicationsl Gradually improved IT infrastructurel Used awards to drive business forwardl where communication changes lives 8
  • 9. where communication changes lives 9
  • 10. Communications Need to formalise get-togethersl l Monthly meetings for production, management and now creativity Monthly reviews and SMTs must happenl Teleconferences but not Skypel where communication changes lives 10
  • 11. ICT Feature line telephone systeml MSN Messengerl Well equipped home officesl Shared drive & Outlook public foldersl Good IT supportl where communication changes lives 11
  • 12. Management More output focused management stylel Better recruitment and retentionl l Stronger internal controls – business dashboard and The WAy Now part of our USPl where communication changes lives 12
  • 13. where communication changes lives 13
  • 14. Home working a success l Top 10 PR Week consultancy l More independent, happier hard-working staff Clients positivel Business growingl where communication changes lives 14
  • 15. Happy Staff“Fantastic company to work for”“ eally enjoying it at WA. I wish to continue working R here and develop my role.”“I enjoy working for WA, I feel there is a good camaraderie and everyone cares about each other.” where communication changes lives 15
  • 16. Happy Staff 90% happy with physical environmentl 88% proud of working for WAl 80% say teamwork is goodl 86% feel motivated in my workl 88% are happy with the flexibilityl where communication changes lives 16
  • 17. Leicester Mercury where communication changes lives 17
  • 18. Mail on Sunday where communication changes lives 18
  • 19. What I’ve learned Home working can workl Productivity and morale improvesl Challenges can be overcomel l Trusting outcome-focused management style essential Work at communicationsl Build good IT infrastructurel where communication changes lives 19
  • 20. Questions?mark@wordassociation.co.ukwww.wordassociation.co.uk where communication changes lives