SWOT Analysis Company Name Here

What makes up SWOT? Strengths Positive tangible and intangible attributes, internal to an organization. They are within the organization’s control. Weakness Factors that are within an organization’s control that detract from its ability to attain the desired goal. Which areas might the organization improve? Opportunities External attractive factors that represent the reason for an organization to exist and develop. What opportunities exist in the environment, which will propel the organization? Identify them by their “time frames” Threats External factors, beyond an organization’s control, which could place the organization mission or operation at risk. The organization may benefit by having contingency plans to address them if they should occur. Classify them by their “seriousness” and “probability of occurrence”.

Strengths

Positive tangible and intangible attributes, internal to an organization.

They are within the organization’s control.

Weakness

Factors that are within an organization’s control that detract from its ability to attain the desired goal.

Which areas might the organization improve?

Opportunities

External attractive factors that represent the reason for an organization to exist and develop.

What opportunities exist in the environment, which will propel the organization? Identify them by their “time frames”

Threats

External factors, beyond an organization’s control, which could place the organization mission or operation at risk.

The organization may benefit by having contingency plans to address them if they should occur.

Classify them by their “seriousness” and “probability of occurrence”.

Internal strengths

Internal Weaknesses

Market Opportunities

Market Threats

SWOT Analysis People… Resources… Ideas… Marketing… Operations… Finance… Internal External Negative Positive People… Resources… Ideas… Marketing… Operations… Finance… Marketplaces Segments Partnerships New markets Reputation building Alliances Competitors Less demand New entrants New barriers Legislation Change STRENGTHS OPPORTUNITIES WEAKNESSES THREATS

People…

Resources…

Ideas…

Marketing…

Operations…

Finance…

People…

Resources…

Ideas…

Marketing…

Operations…

Finance…

Marketplaces

Segments

Partnerships

New markets

Reputation building

Alliances

Competitors

Less demand

New entrants

New barriers

Legislation

Change

Active SWOT Actions Weaknesss/Threat: Just Survive, Monitor or invest to build new strength to handle the problem Maximise Strengths and Opportunites to create offensive tactics Use a Strength to negate threat and limit damage or turn into opportunity STRENGTHS OPPORTUNITIES WEAKNESSES THREATS

Weaknesss/Threat: Just Survive, Monitor or invest to build new strength to handle the problem

Maximise Strengths and Opportunites to create offensive tactics

Use a Strength to negate threat and limit damage or turn into opportunity