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Hip snip pw bcs presentation
 

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    Hip snip pw bcs presentation Hip snip pw bcs presentation Presentation Transcript

    • shopping questions, answered Phil Woodward Founder & CEO, HipSnip phil@hipsnip.com @WoodyPNRPhil Woodward – phil@hipsnip.com – @WoodyPNR
    • My Background and HipSnipHow HipSnip got to where it is in web and mobileThe relationship between web and mobileWhat’s the difference? Mobile web versus mobile app.Is mobile-first right for you?Key considerations and challenges.Getting your app (/business) fundedMy experience and the consumer app challenge... 1Phil Woodward – phil@hipsnip.com – @WoodyPNR of 18
    • Background & experience • 5 years strategy consultant • Co-founded HipSnip in 2010 • Start-up Leadership Program • Springboard London 2012Phil Woodward • Two angel rounds for HipSnipFounder, CEOHipSnip 2Phil Woodward – phil@hipsnip.com – @WoodyPNR of 18
    • My business: HipSnipAsk a question, get advice. On the web, or a mobile device. Web app Mobile app 3Phil Woodward – phil@hipsnip.com – @WoodyPNR of 18
    • Designing the proposition...can take timeLate 2010 / early 2011 – lots of pivots all mobile focused:1. product registration app, 2. mobile marketing tool, 3. mobileshopping notepad, 4. social shopping advice appJune 2011 – won Ericsson Application Awardsmobile shopping app to get advice on what to buy from experts1st July 2011 – closed fundingredesigned HipSnip as desktop web and mobile appApril 2012 – Springboard 2012. Focus on B2B2CAugust 2012 – closed 2nd seed round 4Phil Woodward – phil@hipsnip.com – @WoodyPNR of 18
    • My Background and HipSnipHow HipSnip got to where it is in web and mobileThe relationship between web and mobileWhat’s the difference? Mobile web versus mobile app.Is mobile-first right for you?Key considerations and challenges.Getting your app (/business) fundedMy experience and the consumer app challenge... 5Phil Woodward – phil@hipsnip.com – @WoodyPNR of 18
    • There is only one Web......from a technical viewpoint ...with many different screen sizes Small  Big • Phones • Tablets (7” and 10”) • Laptops / desktops • TV A question over User Interface – different ways of displaying information and site interactions 6Phil Woodward – phil@hipsnip.com – @WoodyPNR of 18
    • Where & how is differentRelationship centred on occasion, functionality and contentcreation Mobile Tablet DesktopWhere / when Mobility drives more anywhere  work/home occasions for use home, couchis it used?How is it used Use sensors & most  least capabilitiesfor? Increased browsing research  purchase convenienceWhat are they Different device types fast &  longer & optimal for different simple complexcreating (or types of contentdoing)? creation 7Phil Woodward – phil@hipsnip.com – @WoodyPNR of 18
    • Native or Web? Differences:Six differences to factor into your development processIssue Native app Mobile webDistribution App store No app store...Monetisation App store No app store... Ad platforms Ad platforms, otherUser interface Native feel... Can be similar to native (not WP7...)Capabilities Access all the Limited access (for phone’s features now)Development Own dev process, Web: HTML5, CSS3 SDK and language etcVersioning Requires upgrade All users on same v. 8Phil Woodward – phil@hipsnip.com – @WoodyPNR of 18
    • Native or Web? Questions:A number of key commercial questions to ask yourself in choosingmobile web vs. native app• What distribution channels are you using?• What monetisation options are there?• Do you require full device feature access?• What range of mobile devices do you need to target?• How important is native performance to the app?• What is the budget?• What are your personal technical capabilities? 9Phil Woodward – phil@hipsnip.com – @WoodyPNR of 18
    • Broad marketing outreachvs. distribution Mobile web app Native mobile app Marketing outreach Distribution 10Phil Woodward – phil@hipsnip.com – @WoodyPNR of 18
    • My Background and HipSnipHow HipSnip got to where it is in web and mobileThe relationship between web and mobileWhat’s the difference? Mobile web versus mobile app.Is mobile-first right for you?Key considerations and challenges.Getting your app (/business) fundedMy experience and the consumer app challenge... 11Phil Woodward – phil@hipsnip.com – @WoodyPNR of 18
    • Consumer app considerationsProposition CommercialsWhat is the problem you are What will drive your KPI’s,solving? desktop or mobile?i.e. Where does mobile fit? e.g. Pinterest (content creation)Is your application Native to Is mobile distribution best formobile? your business?e.g. Instragram, Foursquare Single channel: Apple, Android,Is your application better or WP7 vs. multiple desktop options:differentiated on mobile? PPC, social, SEO, partnerships...e.g. Fitness / Diet apps, Path Is mobile monetisation easiest? Mobile revenue below desktop: CPM/CPC ads, affiliate etc 12Phil Woodward – phil@hipsnip.com – @WoodyPNR of 18
    • Multiple UI challengesWhen your app is not native to mobile, 2-3 UI’s may be needed, ora responsive design. Both are difficult!!Multiple UI Or responsive designMobile / Tablet / Desktop e.g. Trello(iOS / Android / WP7 etc) ...but different native UI 13Phil Woodward – phil@hipsnip.com – @WoodyPNR of 18
    • Our approach at HipSnipFirst design:Mobile user interface (Android and web app)Immediately post 1st round:Redesigned the site using the app as a starting point for dual desktop / mobileweb applicationImmediately post 2nd round:Now doing second major UI iteration, designing desktop first, mobile second(we’re now better at product development) 14Phil Woodward – phil@hipsnip.com – @WoodyPNR of 18
    • My Background and HipSnipHow HipSnip got to where it is in web and mobileThe relationship between web and mobileWhat’s the difference? Mobile web versus mobile app.Is mobile-first right for you?Key considerations and challenges.Getting your app (/business) fundedMy experience and the consumer app challenge... 15Phil Woodward – phil@hipsnip.com – @WoodyPNR of 18
    • Our funding historySeed round 1Pre-product (Android app built, but thrown out day 1 post funding) All about the TeamSeed round 2Pre-revenue, but with well developed sales pipeline (the demandfrom business was proven) Team, Traction and TechnologyNext round – growth... Traction, Team, Market Potential, Technology 16Phil Woodward – phil@hipsnip.com – @WoodyPNR of 18
    • The consumer app challenge“Ten million users is the new one million users” – C. Dixon, Aug ‘12- 1000s of early stage consumer co’s funded in last 24 months- Only a few dozen VC’s fund early stage consumer- Facebook shares have roughly halved- Some consumer hits hitting >10M users in record time- Internet users have choice of thousands of apps “If you are thinking of starting a non-transactionalconsumer startup, be aware that you are entering what is perhaps the most competitive sector in tech in the last decade.” 17Phil Woodward – phil@hipsnip.com – @WoodyPNR of 18
    • m-commerce insightsA few insights from Tradedoubler Connect 201271% research on mobile (once a month)56% purchase on mobile at least once per month• iphone: 55% research weekly, 21% purchase weekly• Android: 30% research weekly, 11% purchase weekly• Blackberry: 26% research weekly, 8% purchase• Tablets: 50% research weekly, 42% purchase• Average order ~€100 on mobile vs ~€250 on tabletTablet is mainly an at home, on couch device.50% of smartphone users found purchasing a frustrating experience63% use mobile at home, 31% at work, despite access to other devices 18Phil Woodward – phil@hipsnip.com – @WoodyPNR of 18
    • Get in touch always happy to help  Phil Woodward phil@hipsnip.com @WoodyPNRPhil Woodward – phil@hipsnip.com – @WoodyPNR