Natalie Cox RF WonkComms 1 year on, May 2014
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Natalie Cox RF WonkComms 1 year on, May 2014



How I learned to stop worrying and love buzzfeed

How I learned to stop worrying and love buzzfeed



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Natalie Cox RF WonkComms 1 year on, May 2014 Natalie Cox RF WonkComms 1 year on, May 2014 Presentation Transcript

  • Figure out what you can bring 0 Learn how to do what your colleagues think is amazing but have no idea how to make 0 It doesn’t matter if it’s secretly easy peasy @NatalieScox ‘Branded infographic template’ (Aka two rectangles on top of each other with an excel pie chart on top of a free light bulb vector*) *A shape that doesn’t pixelate, get ‘em free by googling ‘free vector of x’
  • Then get your team on board 0 Once your team know you can do cool stuff, they’ll give you a heads up on the good bits and will stop you barking up the wrong tree 0 Lead by example first with new platforms and concepts, if your team like the results make them aware of the time frame @NatalieScox
  • Reassurance is key 0 Explaining what Buzzfeed is to your Director is a bit cringe but ultimately worth it 0 Team need reassurance that tweeting this stuff won’t make them look stupid in front of their peers 0 Buzzfeed, Storify, Creativist, Videoscribe, are all brilliant free (or free trial) platforms Legit data Dancing Carlton @NatalieScox
  • Justifying the time it takes 0 You’re reaching people who don’t seek you out via your website or read to the end of the article 0 And if you can pack an aesthetically pleasing punch, elicit an emotional response, and do it when it’s topical the RTs will speak for themselves @NatalieScox
  • How to do it in house 0 Tutorial videos taught me everything I know in terms of design (YouTube, Adobe website, Lynda) 0 But peer review was really important along the way, via team members and WonkComms - the first draft is never going to be the best 0 Try to do as much as you can for free, but sometimes you have to pay… @NatalieScox
  • Your toolkit @NatalieScox Cough up for Adobe Creative Cloud, monthly payment and you get all their apps Free database of icons, use for infographics For livestreaming events Animation presentation Amalgamating online content
  • But when you need to look elsewhere, bluff it 0 You don’t need to learn how to code, you do need to learn the language 0 Learn a few phrases- D3 is the open source (free!) javascript library (say that like you know what it means) that’s used to make a lot of interactive dataviz 0 Where next? Website and report redesign! Mobile sites are so last year, responsive design the future @NatalieScox
  • Thanks! @NatalieScox