Women&Technologies towards 2010

2008-2015
Towards the 2010 edition
Second edition: 9th November 2009
First edition: 8th September 2008
Start up: July 2007
E.C.W.T. - Bruxelles - March 6th, 2010

What is Women&Technologies®?
The international Women&Technologies® (2008-2015) conference offers a view of the relationship between women and technology not as a gender issue, but as a tool to identify and promote excellence in research, technological development and innovation in relation to the issues of greatest interest for the Expo 2015.
Founder and General Chairperson of the conference is Gianna Martinengo, President of Didael S.r.l.,who has dedicated her professional career as a researcher and entrepreneur to the relationship between technologies and innovation.
www.giannamartinengo.it
© 2010 – All rightsreserved

The aims of the conference are:
to uproot and reverse old stereotypes concerning the female approach to technology;
to introduce, clarify and create direct links between women and technologies;
to create discussion on the subject among a group of highly qualified women, directly and professionally involved and interested in ICT worldwide in the fields of Research, Industry and Institutions.
Key messages:
let’s predict the future by inventing it
let’s help to map out a path for the coming years
women and ICT: a reciprocal interest
women and technologies: not only consumers, but also producers
Women&Technologies®: aims
© 2010 – Allrightsreserved

Women&Technologies®: focus
“We need to design infrastructures that are able to include people, with all their social and collaborative dimensions, in the production cycle. This is why technological research requires integrating, as prescribed by what is known as a “holistic approach”, the contributions of diverse disciplines; not only logic and mathematics, but also psychology, the social sciences, cognitive science, education, anthropology and literature.”
- Gianna Martinengo, interviewed at the press conference launching Women&Technologies 2008

Towards the 2010 edition
Women&Technologies® enters its third year of official activity and points to the third international conference that will take place next fall.
The portal supporting Women&Technologies (www.womentech.info) had registered 1,000,237 visits and 155,444 visitors from 50 countries (last update on 2nd March 2010).
The community of professionals, experts or simply curious of “our” themes is steadily increasing thanks to the groups focused on major social networks ( ), reaching over 4,000 members registered since the beginning.
In the blog areaof the Womentech portal, posts are inserted daily to share and comment new topics.
All documents (video, slides and abstracts) produced by the 80 panelists in the past editions of Women&Technologies are available to registered users.

Women&Technologies: 2009 edition
“Women&Technologies®: creativity and innovation” took place on 9th November 2009, from 9.30 to 18.00, at the “Leonardo da Vinci” National Museum of Science and Technologyof Milan, with which a partnership agreement has been signed.
It was organised by Didael S.r.l.In partnership withNational Museum of Science and Technology.with the contribution of European Parliament and Associazione Donne e Tecnologie.

2009 conference: results
The conference received institutional acknowledgementsincluding the High Patronage of the Italian President of the Republic.
It was supported by Institutional Partners and received sponsorshipfrom important private companies and associations.
Itwas one of 11 innovative proposals selected by Forum Net Economyfor its ability to promote a culture of innovation.
Targeted communications were received by 13,500people.
A total of 225 articles were published in newspapers and on the web, granting visibility to the institutions and businesses supporting the initiative.
The conference saw the overall participation of 1,644 people, including speakers, audience members and guests at the Gala Dinner and Award Ceremony of the Le Tecnovisionarie® Award.
On the day of the conference, the www.womentech.info portal registered 992,000 visits and 150,000 visitors from 50 countries.
1,170people watched the live stream of the event online.

2009 Committees
General Chairperson
Strategic Committee: it decides the Conference’s mission and entrusts the presidency (chair) to one person whose task it is to form the Programme Committee and to submit a draft programme. The Strategic Committee either approves the programme or requests changes.
Programme Committee: it is chaired by a different person each year. It receives a mandate from the Strategic Committee. The Committee chooses speakers and panelists, along with the activities surrounding the conference (workshops, demos, posters etc.).
Organisational Committee: oversees all organisational (logistics and services), management (human resources, administration and accounting) and support (pre- and post-event communication, promotion, dissemination, media visibility) functions.

2009 StrategicCommittee
MariagiovannaSami
Luigia Carlucci Aiello
Cristina Bicchieri
Edoardo Boncinelli
Stefano A. Cerri
Bill Clancey
Maria Grazia Filippini
Patrizia Grieco
MadihaKhattab
Gianna Martinengo
Alessandro Masi
Giulio Occhini
CatusciaPalamidessi
Bruno Siciliano
Claudia Sorlini
Gianmarco Veruggio

2009 ProgrammeCommittee

2009 ConferenceProgramme

Opening address and closing remarks
Alessandra ServidoriNational Equality Councillor, Work, Health and Social Policy Ministry
Lara Comi Member of the European Parliament, Vice President of the Committee on the Internal Market and Consumer Protectionan
Carlo SangalliPresident of the Chamber of Commerce of Milan
Cristiana MuscardiniMember of the European Parliament, Co-president of the Union for a Europe of Nations and member of theEuropeanParliament's Committee on International Trade
Fiorenzo GalliManaging Director of the "Leonardo da Vinci" National Museum of Science and Technology
Gianna MartinengoGeneral Chairperson of the Women&Technologies® 2008-2015 Conference
Maria Grazia Cavenaghi-SmithHead of the European Parliament Information Office in Milan

Round table -WHO: Generation 2015
Their longstanding marginalisation from technoscientific mainstreaming have developed in women a distinguished ability to explore less-traveled spots of scientific investigation. Because in many areas it is precisely the work on potentially rich but neglected fields that generates productive results, women are gaining self-confidence in applying technoscientific solutions to urgent issues. It is clear to us that we have to start from the young generations, broadening the supply of educational technoscientific programs and aligning them to the needs of world sustainability and diversity.
Coordinator: Fiorella Operto, President of the School of Robotics, Genoa
Alice Mado ProverbioProfessor of Psychobiology and Physiological Psychology, BicoccaUniversity of Milan
Paola FrignaniHead of special business for Milestone
Carlo NatiItalian National Co-Coordinator of the EUN-Cisco Survey: "Women & ICT"
Monica PescePresident of the PWA (Professional women's association); Senior Project Manager, ValdaniVicari & Associati
NikNailahBinti AbdullahAssistantProfessor, GRACE center, National InstituteofInformatics, Tokyo
Roberta CoccoCentral Marketing Manager for Microsoft Italia; Head of the futuro@lfemminile project
Caterina PolicaroTeacher, social networking expert
All documents (video, slides and abstracts) produced by the 80 panelists inthe past editions of Women&Technologies are available to registered users.

Round table –The cross-disciplinary quality of technologies
Until a few years ago, there was a widespread belief that hyper-specialisation in a single, very specific sector would be the future not only of research, but of high-tech business: those who aimed for “cross-fertilization” appeared hardly credible in the eyes of the “experts”. Today, we realise that cross-disciplinarity is not only a great treasure, but one that opens up entirely new horizons and opportunities. One effect of this cross-disciplinarity is the emergence of a very particular figure: the “broker” who can understand the potential of experts from different worlds (ICT and non-ICT)..
Coordinator: Mariagiovanna Sami, Professor of Digital Processing systems, Politecnico of Milan
Alberto GuidottiIntesa Sanpaolo Group Services, Simplificationand Innovation Service
Daniela Bellomo Director Biotechnology Transfer CentreSan Raffaele Biomedical Science Park
Stefano A. CerriDeputyDirector of L.I.R.M.M. (Laboratoire d'Informatique,de Robotique et de Microelectronique de Montpellier), ProfessorUniversity of Montpellier II
OuejdaneMejriResearcher at the Politecnico of Milan
Maria Grazia Filippini Vice President - Managing Director & General Manager, Sun Microsystems Italia
Serenella SferzaCo-Director of MIT Italy Program
Bruno SicilianoProfessor of Control and Robotics at Federico II University of Naples; President of the IEEE Robotics and Automation Society
HeidrunFlaadtManagingDirector at Cardioe-TeC, Università della Svizzera Italiana

Round table –Not just technology but persons
Not just technology, but persons. Who needs whom? We often talk about “new technologies” and never about “old” ones. But today, they are all technologies, so the question becomes: how can we adopt-absorb-guide technologies instead of being guided by them? They key consideration is whether technologies enable you to do the same things with better results, or if they allow you to do other things, to resolve problems differently. The winning idea is that of co-adaptation: technologies are modified by their application, and activities are modified by technologies.
Coordinator: Gianna Martinengo, General Chairperson of the conference and President of Didael S.r.l., Web Knowledge Company
Patrizia GriecoChief Executive Officer of Olivetti – Telecom Italia Group
Cesare MaccariHuman Resources Manager, WoltersKluwer Italia
Lorella PalladinoSecretary-General of the Chamber of Commerce of Campobasso
Yves ConfalonieriDirectorofR.T.I.Interactive Media
Monica PossaHuman Resources and Group OrganisationManager for RCS MediaGroup
Michele VianelloManaging Director of the Science and Technology Park of Venice (VEGA)
Alessandra PerrazzelliHead of International Affairs, Intesa Sanpaolo; CEO of Intesa SanpaoloEurodesk

Testimonials at a distance
The www.womentech.info will host the video contributions of :
AimeeMullinsAthlete, model and actress; Vice President of the 'Just One Break' Association
AudeBillardProfessor at the EcolePoliytecniqueFederaleof Lausanne (EPFL); Head of LASA, the Learning Algorithms and Systems Laboratory of the EPFL
Karen PanettaProfessor of Electrical and Computer Engineering and Director of the Simulation Research Laboratory at Tufts University
Irene TinagliConsultant for the UN, European Commission and numerous Italian and international bodies and companies

“Le Tecnovisionarie®” Award
A woman able to generate innovation and "invent the future" by creating technologies; a woman whose work has been able to integrate creativity, innovation and quality of life. And what is meant by innovation is not only the development of new instruments, but above all the ability to set new goals and to see problems in a different light.
The members of the judging panel were:
Diana BraccoPresident of the special Research and innovation and Expo 2015 projects - Confindustria - President of the Management Company of the Expo 2015
Giovanni CapraraJournalist, writer, chief science editor of the Corrieredella Sera newspaper
Deborah ChiodoniExternal relations and Press Manager, "Leonardo da Vinci" National Museum of Science and Technology, MilanLuca De BiaseDirector of Nova 24, Il Sole 24 Ore newspaper
Gianna MartinengoFounder and President of Didael Srl; Coordinator of the Female Entrepreneurship Committees of the Lombardy Region; President of the Committee for Female Entrepreneurship of Milan
Silvia Rosa BrusinJournalist, presenter and junior editor of Leonardo, RAI3
MaddalenaSorrentinoLecturer at the Political Science Faculty of the University of Milan, member of CEPIS (Council of European Professional Informatics Societies)
Cristina StancariSport and Leisure Councillor - Youth policies - Equal Opportunities, Province of Milan
Federica Villa Head of Institutional Relations for the Presidency, Chamber of Commerce of Milan

“Le Tecnovisionarie®” Award – 2009 winners
1stPrize joint winners
CatiaBastioli
(CEO of NovamontS.p.a.)
Barbara Poggiali
(CEO and Managing Director of DADA, RCS Group).
Special Chamber of Commerce of Milan prize for “Public Administration”
Maria Virgina Rizzo Director of the Ministry of the Interior’s web portal
Special Chamber of Commerce of Milan prize for “Applications of social interest”
Stefania Bastianello
Teacher – AISLA, Italian Association for amyotrophic lateral sclerosis
Special “School” prize of the National Museum of Science and Technology
Linda Giannini
Teacher, Don Milani Comprehensive School – Latina

Gala dinner and “Le Tecnovisionarie®” Award
Innovative Music Technology demonstration
Prof. Goffredo Haus(LIM - Music Technology Laboratory, scientific director; DICO - Department of Informatics and Communications, dean; UNIMI - University of Milan, member of the Board of Directors; IEEE Computer Society Technical Committee on Computer Generated Music, chair)
The Gala Dinner

“Women&Technologies®: research and innovation” was hosted within the IFIP (International Federation for Information Processing) World Computer Congress (WCC) 2008.
It took place on 8th September 2008, from 9.30 to 18.30, at the Milan Convention Centre.
It was organised by Didael S.r.l.and the Office of the European Parliament in Milan.
Women&Technologies: 2008 edition

2008 conference: results
The conference received numerous institutional acknowledgementsincluding the High Patronage of the Italian President of the Republic.
It also received sponsorshipfrom several important private sponsors.
In July 2008, 40journalists attended a successful introductory press conference.
Targeted communications were received by 10,000people.
More than 200 articles were published in newspapers and on the web, granting visibility to the institutions and businesses supporting the initiative.
The conference saw the overall participation of 450 people, including panelists and audience members.
On the day of the conference, the www.womentech.infoportal had registered 342,334visits and 28,330 visitors from 50 countries.

2008 ConferenceProgramme

Welcome address and Invitedspeakers
Opening address and institutionalgreetings
Marco Accornero, Gianna Martinengo, Alberto Mattioli and Judith Bishop
MariagiovannaSami
Politecnico di Milano; Memberof the Accademia Nazionale delle Scienze detta dei XL (National Academyof Science)
Maria Grazia Filippini
Managing Director, General Manager, Sun Microsystems Italy SpA
Pia Locatelli
Member of the European Parliament; member of the Commission for women’s rights and gender equality and of the Commission for industry, research and energy

Women and ICT in Europe
A picture of the situation of European women, how many are, where they are and how women act and innovative researchers in the ICT world. Examples of women who participate in the processes of innovation for technology transfer.
What are the initiatives, the framework and operations of the European Commission for projects that affect women and their relationship with technology.
But, above all, a question directed to young adult women.There is much talk of a real or perceived difficulty of women to interact with the high-tech, almost as if there were a "doomed" because of characteristics of gender. Is there really such a difficult genre or is it a stereotype overcome and overcome? Is there a distance between themselves and the world "high" ICT? Analyzing the situation and the situations in different European countries will try to answer and draw a real situation, which lies outside the boundaries.
Coordinator: Maria Grazia Cavenaghi-Smith, Head of the European Parliament Office in Milan

Art and affectivecomputing / Interaction and Dialogue in web communications of the future
The domain of art developed considerably thanks to digital technologies.At the same time within the scenario of social computing, recognition and the creation of emotion in people and property in avatar (Affective Computing) has become one of the key to the success of several initiatives.The market for games, serious or not, is growing every year to an unprecedented level. In trade, for example, analysis of past human behavior serves to make adaptive systems, higher performance and then optimize the economic performance. Online advertising can be an effect of stimulating emotions. At the same time computational models of emotions are produced and implemented for other socially important purposes, like education, inclusion, health care. As an example of computer-based biology, today are developed humanoid robots that provide emotional behaviors inspired man, considered useful for different purposes.
Not only is the Web 2.0 allows people to produce as well as consume information, but the shift from product-centric architectures to service-oriented requires the integration of technology and people within the infrastructure.Services are developed independently of whether they have been discovered, activities, paid, offered, created, produced, consumed, made, negotiated, validated, paid ... by machines or by people. The transition requires additional properties typical of the social life of people, like the interaction, dialogue, reputation and the like. Theories like those of speech acts, historically developed from the Philosophy of Language, or deontic logic, rules and norms of law and jurisprudence, they become eligible for advanced ICT solutions.
Coordinator: FiorelloCortiana

Innovation in businesses and institutions
Of course, ICT can help women "as consumers of services" as part of their professional activity, employment opportunities, including distance and videoconferencing for virtual meetings can modify the traditional situation of "lack of time" women's overloaded commitments.However this is not the only perspective that we wish to propose with innovation related to ICT. Digital technologies may pave the way for entirely new ways to produce and deliver services, or they can also promote the identification of new products and new services, such as digital signature, e-mail certificates, electronic invoicing, e -procurement, storage and replacement of document management.
Women are able to bring a specific contribution to innovation in terms of creativity is the capacity to adapt to new patterns of production and organization: policies of diversity in business can help to enhance this contribution and make it a success factor.
Coordinator: Carlo Mochi Sismondi, General Manager FORUM P.A.

“Le Tecnovisionarie®” Award
120 decision-makers from companies, universities and public administrations, academic circles and the media attended the Gala Dinner and Award Ceremony.
The award panel was composed by: Cristina Bombelli(Bicocca University of Milan, Expert in Organizational Behaviour, Human Resource Management and gender differences within organizations); Diana Bracco(President of Confindustria's special Research and Innovation and Expo 2015 projects); Luca De Biase(Editor in Chief of “Nova24”, 'Il Sole 24 ore' newspaper's insert on research, innovation and creativity); Elisa Greco (Expert in Communications and Public Relations); Gianna Martinengo (Chairperson of Women & Technologies and ICT Entrepreneur); Giorgio Monaci(Manager of the Province of Milan's Business Activities and Innovation Sector); Eugenio Occorsio(Editor in Chief of “Business and Finance”, an insert of “La Repubblica” newspaper); Roberto Vacca(systems engineering and technological forecasting Consultant); Federica Villa (Presidency and Institutional Relations Manager, Milan Chamber of Commerce)
2008 Edition’s Winner
Fiorella OpertoPresident of Genoa’s School of Robotics
International Acknowledgement, Province of Milan
NikNailahBinti Abdullah
Researcher, National Institute of Informatics – Tokyo
Medal of the Committee for Female Entrepreneurship, Chamber of Commerce of Milan
Gabriella Alemanno
Land Registry Office Italian Government
Medal of the Chamber of Commerce of Milan
Judith Bishop
University of Pretoria, South Africa

Links
Latest news: http://www.womentech.info/index.php/ultime-notizie/
Latest events: http://www.womentech.info/index.php/eventi-2010/
2010 press review: http://www.womentech.info/index.php/wt-sui-media/womenatechnologies-sui-media-2010.html
Information about the 2009 conference: http://www.womentech.info/index.php/en/
Information about the 2008 conference: http://www.womentech.info/index.php/en/womentech-2008/

Donne e Tecnologie Association(www.donnetecnologie.org)
An active role is also being played by the Donne e Tecnologie Association, which is included in the public Lombardy regional register of organisations, movements and associations.

Donne e Tecnologie Association(www.donnetecnologie.org)
The Associationaimsto:
promote the contributions of women as users, creators and producers of technologies;
contribute to the elimination of the gender divide and highlight the role women play in innovation;
celebrate diversity in all areas of cultural, social and economic life;
support the holistic approach on which the association’s ethos and activity are based;
encourage cooperation, the transfer of innovative practices and the creation of networks;
favour professional mobility and the recognition, in Europe, of degrees released in non-European countries;
collaborate in the identification of the new professions and skills required to operate in the Knowledge Society.

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Women&Technologies towards 2010

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