Youth hostel in Rio de Janeiro

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Youth hostel in Rio de Janeiro

  1. 1. Youth Hostel in Rio de Janeiro Mariana Women’s Business Leadership- Part I Professor Frey 07/21/2010
  2. 2. Intro <ul><li>Upcoming world events as Olympic Games and World Cup; </li></ul><ul><li>The need of accommodations. </li></ul>
  3. 3. My Business Idea <ul><li>A Youth Hostel located in a safe neighborhood, providing a service with quality and excellence. </li></ul>
  4. 4. Target Customer <ul><li>Age: 18-30 years-old </li></ul><ul><li>Gender: Male and Female </li></ul><ul><li>Geography: Worldwide </li></ul>
  5. 5. Supporting Research <ul><li>Brazil expects to increase it’s number of international tourists in 113% from 2010 to 2020. * </li></ul><ul><li>* Source: Embratur- Brazilian Secretary of Tourism </li></ul>
  6. 6. Financials <ul><li>90% of the answered surveys were willing to pay US$ 35.00 per night to stay in a hostel. </li></ul>
  7. 7. Actions <ul><li>Having a business plan written down and sent it out to investors by February, 2011. </li></ul><ul><li>Having the Youth Hostel operating by October first, 2011. </li></ul>
  8. 8. Continuous Learning <ul><li>Taking the WBL class Part II; </li></ul><ul><li>Master in Marketing. </li></ul>
  9. 9. Conclusion Thanks for your time! You are welcome to stay in my hostel!!
  10. 10. http://www.youtube.com/watch?v=Z00jjc-WtZI

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