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Good DreamGood Dream
Airplane Neck PillowAirplane Neck Pillow
QuessyQuessy
Women’s Business LeadershipWomen’s Business L...
2
IntroIntro
I’m Quessy fromI’m Quessy from
BrazilBrazil
* Have you find* Have you find
yourself like this?yourself like t...
3
My business ideaMy business idea
Good Dreams InflatedGood Dreams Inflated
Airplane Neck PillowAirplane Neck Pillow   
Yo...
4
Target customerTarget customer
 Age – adultsAge – adults
 Gender – male andGender – male and
femalefemale
 GeographyG...
5
Supporting ResearchSupporting Research
 ComfortableComfortable
 Practical – blow up and when you are done justPractica...
6
FinancialsFinancials
Price per Pillow - $30Price per Pillow - $30
90% says that is a good90% says that is a good
price t...
7
ActionsActions
 Create a Business PlanCreate a Business Plan
 Design Airplane pillowDesign Airplane pillow
in partners...
8
Continuous LearningContinuous Learning
MBA – Management of innovation &MBA – Management of innovation &
Product Developm...
9
ConclusionConclusion
Don’t let this happen to you!!Don’t let this happen to you!!
10
Good DreamGood Dream
Airplane Neck PillowAirplane Neck Pillow
Thank you for listening my Business ideaThank you for lis...
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Quessy - Good Dream Airplane Neck Pillow

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Transcript of "Quessy - Good Dream Airplane Neck Pillow"

  1. 1. 1 Good DreamGood Dream Airplane Neck PillowAirplane Neck Pillow QuessyQuessy Women’s Business LeadershipWomen’s Business Leadership Part IPart I Professor FreyProfessor Frey Dec, 1st 2010Dec, 1st 2010
  2. 2. 2 IntroIntro I’m Quessy fromI’m Quessy from BrazilBrazil * Have you find* Have you find yourself like this?yourself like this? That is what gaveThat is what gave me the idea for….”me the idea for….”
  3. 3. 3 My business ideaMy business idea Good Dreams InflatedGood Dreams Inflated Airplane Neck PillowAirplane Neck Pillow    You will arrive at your destinationYou will arrive at your destination awake and ready to do businessawake and ready to do business or see the sights.or see the sights.
  4. 4. 4 Target customerTarget customer  Age – adultsAge – adults  Gender – male andGender – male and femalefemale  GeographyGeography --
  5. 5. 5 Supporting ResearchSupporting Research  ComfortableComfortable  Practical – blow up and when you are done justPractical – blow up and when you are done just deflate it.deflate it.  Customer satisfactionCustomer satisfaction
  6. 6. 6 FinancialsFinancials Price per Pillow - $30Price per Pillow - $30 90% says that is a good90% says that is a good price to pay for, becauseprice to pay for, because it’s providing comfortit’s providing comfort for your customer, it isfor your customer, it is worth investing in qualityworth investing in quality stuff.stuff.
  7. 7. 7 ActionsActions  Create a Business PlanCreate a Business Plan  Design Airplane pillowDesign Airplane pillow in partnership within partnership with EMBRAEREMBRAER
  8. 8. 8 Continuous LearningContinuous Learning MBA – Management of innovation &MBA – Management of innovation & Product DevelopmentProduct Development
  9. 9. 9 ConclusionConclusion Don’t let this happen to you!!Don’t let this happen to you!!
  10. 10. 10 Good DreamGood Dream Airplane Neck PillowAirplane Neck Pillow Thank you for listening my Business ideaThank you for listening my Business idea
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