Advertising . Branding . Media . AR . Online . Publication . Printing . Photo &
Videography

Branding and Advertising
~ sp...
Advertising . Branding . Media . AR . Online . Publication . Printing . Photo &
Videography

Our Local Famous
BRANDS

What...
Advertising . Branding . Media . AR . Online . Publication . Printing . Photo &
Videography

What is Branding?
Branding is...
Advertising . Branding . Media . AR . Online . Publication . Printing . Photo &
Videography

Symbols engage intelligence, ...
Advertising . Branding . Media . AR . Online . Publication . Printing . Photo &
Videography

Branding Process

Process

1....
Advertising . Branding . Media . AR . Online . Publication . Printing . Photo &
Videography

Conducting Research
perceptio...
Advertising . Branding . Media . AR . Online . Publication . Printing . Photo &
Videography

Brand Strategy
The best brand...
Advertising . Branding . Media . AR . Online . Publication . Printing . Photo &
Videography

Brand Identity
Naming,
Brand
...
Advertising . Branding . Media . AR . Online . Publication . Printing . Photo &
Videography

Brand Touchpoints
Sales Promo...
Advertising . Branding . Media . AR . Online . Publication . Printing . Photo &
Videography

Managing Assets
Changing Bran...
Advertising . Branding . Media . AR . Online . Publication . Printing . Photo &
Videography

Who/ When To Do
Branding?
. N...
Advertising . Branding . Media . AR . Online . Publication . Printing . Photo &
Videography

What is Advertising?
Advertis...
Advertising . Branding . Media . AR . Online . Publication . Printing . Photo &
Videography

Advertising Process
Conduct
R...
Advertising . Branding . Media . AR . Online . Publication . Printing . Photo &
Videography

Product Flyer

Consistency
Advertising . Branding . Media . AR . Online . Publication . Printing . Photo &
Videography

Property Campaign
Advertising . Branding . Media . AR . Online . Publication . Printing . Photo &
Videography

Subway Promotion Materials
Advertising . Branding . Media . AR . Online . Publication . Printing . Photo &
Videography

MDC Newspaper Advertisement
Advertising . Branding . Media . AR . Online . Publication . Printing . Photo &
Videography

Cross Promotion

Newsletter
Advertising . Branding . Media . AR . Online . Publication . Printing . Photo &
Videography

Video
Presentation

Study Abo...
Advertising . Branding . Media . AR . Online . Publication . Printing . Photo &
Videography

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Branding and advertising

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Presentation slides from WomenBizSENSE member, Kristine Leong who spoke about branding and advertising during our meeting on 25 October 2013.

Published in: Education, Business, Technology
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Branding and advertising

  1. 1. Advertising . Branding . Media . AR . Online . Publication . Printing . Photo & Videography Branding and Advertising ~ specially for WBS members
  2. 2. Advertising . Branding . Media . AR . Online . Publication . Printing . Photo & Videography Our Local Famous BRANDS What is Brand? As a competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them and believe in their superiority. GOOD BRAND SUCCESS IN BUSINESS =
  3. 3. Advertising . Branding . Media . AR . Online . Publication . Printing . Photo & Videography What is Branding? Branding is a disciplined process used to build awareness and extend customer loyalty. It requires a mandate from the top and readiness to invest in the future. Branding is about seizing every opportunity to express why people should choose one brand over another. A desire to lead, outspace the competition, and give employees the best tools to reach customers are the reasons why companies leverage branding. Types Branding: of Co-Branding, Digital Branding, Personal Branding, Cause Branding and Country Branding.... “Emotional Branding”?
  4. 4. Advertising . Branding . Media . AR . Online . Publication . Printing . Photo & Videography Symbols engage intelligence, imagination, emotion, in a way that no other learning does
  5. 5. Advertising . Branding . Media . AR . Online . Publication . Printing . Photo & Videography Branding Process Process 1. conducting research 4. creating touchpoints 2. clarifying strategy 5. managing assets 3. designing identity
  6. 6. Advertising . Branding . Media . AR . Online . Publication . Printing . Photo & Videography Conducting Research perception behavior performance performance Who should involve ? Customers . prospects . employees . internal customers . BOD . shareholders . investors . investment analysis . financial community . media . community organizations . volunteers . strategic alliances . partners . competitors . general public . suppliers . industry expert . academic institution . professional associations . government regulators
  7. 7. Advertising . Branding . Media . AR . Online . Publication . Printing . Photo & Videography Brand Strategy The best brand strategy is developed as a creative partnership between client, the strategist and the designer. Who involve? CEO, marketing, sales, advertising, public relation, operations and distributions. The goal- Aligning an organization’s vision with its customers’ experience Alignment actions vision vision actions expression experience
  8. 8. Advertising . Branding . Media . AR . Online . Publication . Printing . Photo & Videography Brand Identity Naming, Brand Architecture, Taglines, Message, Vision, Meaning, Brandmarks, etc Staying on
  9. 9. Advertising . Branding . Media . AR . Online . Publication . Printing . Photo & Videography Brand Touchpoints Sales Promotion . Advertising . Environments . Experiences . Websites . Newsletter . Business Forms . Signage . Packaging . Exhibits . Proposals . Emails . Voicemails . Publications . Web Banners . Letterheads . Business Cards . Billboards . Vehicles . Services . Products . Employees . Speeches . Presentations . Networking . Telephone . Word Of Mouth . Trade Shows . Direct Mail . Public Relations . Blogs . Social Media
  10. 10. Advertising . Branding . Media . AR . Online . Publication . Printing . Photo & Videography Managing Assets Changing Brand Identity Launching Brand Identity Building Brand Champions Internal Design Teams Brand Manual Standard Content Standards & Guidelines Online Branding Tools Reproduction Files Global Metrics
  11. 11. Advertising . Branding . Media . AR . Online . Publication . Printing . Photo & Videography Who/ When To Do Branding? . New Company, New Product . Name Change . Revitalize a Brand . Revitalize a Brand Identity . Create an Integrated System . When Companies Merge
  12. 12. Advertising . Branding . Media . AR . Online . Publication . Printing . Photo & Videography What is Advertising? Advertising is influence, information, persuasion, communication and dramatization. It is also an art and a science, determining new ways to create relationship between the consumer and the product.
  13. 13. Advertising . Branding . Media . AR . Online . Publication . Printing . Photo & Videography Advertising Process Conduct Research Monitor impact Develop strategy Implement campaign Develop creative Manage production Test creative Develop media plan
  14. 14. Advertising . Branding . Media . AR . Online . Publication . Printing . Photo & Videography Product Flyer Consistency
  15. 15. Advertising . Branding . Media . AR . Online . Publication . Printing . Photo & Videography Property Campaign
  16. 16. Advertising . Branding . Media . AR . Online . Publication . Printing . Photo & Videography Subway Promotion Materials
  17. 17. Advertising . Branding . Media . AR . Online . Publication . Printing . Photo & Videography MDC Newspaper Advertisement
  18. 18. Advertising . Branding . Media . AR . Online . Publication . Printing . Photo & Videography Cross Promotion Newsletter
  19. 19. Advertising . Branding . Media . AR . Online . Publication . Printing . Photo & Videography Video Presentation Study About Brand & Marketing Proposal
  20. 20. Advertising . Branding . Media . AR . Online . Publication . Printing . Photo & Videography Thank You
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