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Transcript

  • 1. Hello.
  • 2. You were in PR week
    so you must have had about
    1,000,000,000
    agencies pitching at you by now,
  • 3. So we’ll be brief.
  • 4. Why wolfstar?
    (we hear you say.)
  • 5. Well, we’ve worked with lots of big brands.
    (but so has everyone else),
  • 6. And we’ve won lots of awards
    (but so has everyone else).
  • 7. What we do is very much like PR,
  • 8. Only smarter.
  • 9. It has to be.
  • 10. Because we live in a world where
  • 11. Things change.
  • 12. PR has changed,
    more things matter than they used to.
  • 13. Newspapers & magazines still matter,
  • 14. but so do search patterns, social media conversations, analytics data, influence, behaviour profiles, blogs, Twitter, Google+, tumblr, flickr, (in fact all the “r”s), forums, the list goes on…
    They all matter now.
  • 15. We worked that out ages ago,
    (well, 2007 to be precise),
  • 16. and formed the UK’s first specialist PR and social media agency.
  • 17. We’re not code monkeys or web geeks, we’re PR people through and through.
  • 18. We just get that the world has changed.
  • 19. Our approach to PR works.
  • 20. In the real world.
  • 21. Like when we drove 200,000 people to PayPal’s Facebook group in order to launch an iPhone app.
  • 22. It was the number one free lifestyle app on the app store.
  • 23. Or when we ran a campaign with bloggers and journalists for a discovery channel documentary that boosted viewers by 400%.
  • 24. Or when we ran the global launch for the Sony Ericsson XperiaTM PLAY and Engadget put it at the top of their site for a month.
  • 25. (did you know that Engadget gets more page views in an hour than the monthly circulation of “what hi-fi”?)
    (57,000 vs 55,000)
  • 26. Although of course that might change now that most of the good writers left after the AOL deal…
  • 27. Sorry,
    rambling now.
  • 28. The world is different,
  • 29. and so are we.
  • 30. Can we be part of your pitch process?
  • 31. chaps@wolfstarconsultancy.com
    0845 838 7283
    Ask for Tim, Sam or Will

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