Innovation

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Innovation presentation given at the 2nd Abu Dhabi Innovation Conference.

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Innovation

  1. 1. WOLFF<br />OLINS<br />
  2. 2. INNOVATION:<br />SKIN DEEP OR STRUCTURAL?<br />WOLFF OLINS<br />www.wolffolins.com<br />©2011 Wolff Olins<br />
  3. 3. ©2011 Wolff Olins<br />3<br />TODAYINTRODUCTION<br />PARADOX<br />CHALLENGE<br />BETTER IMAGE<br />BETTER REALITY<br />SO WHAT?<br />
  4. 4. Wolff Olins<br />4<br />
  5. 5. WE’VE…<br />5<br />©2011 Wolff Olins<br />
  6. 6. PLACES<br />6<br />©2011 Wolff Olins<br />
  7. 7. ©2011 Wolff Olins<br />7<br />COUNTRIES ARE BUILDING THEIR BRANDS AS THEY COMPETE NOT ONLY FOR POWER AND INFLUENCE, BUT IN <br />THE NEW MARKETING BATTLES FOR EXPORTS, INWARD INVESTMENT AND TOURISM<br />-May 1996<br />©2011 Wolff Olins<br />
  8. 8. Wolff Olins<br />8<br />©2011 Wolff Olins<br />
  9. 9. INNOVATION?<br />9<br />©2011 Wolff Olins<br />
  10. 10. OUR POINT <br />OF VIEW<br />Wolff Olins<br />10<br />
  11. 11. ©2011 Wolff Olins<br />11<br />PARADOX<br />
  12. 12. ©2011 Wolff Olins<br />12<br />©2011 Wolff Olins<br />
  13. 13. ©2011 Wolff Olins<br />13<br />
  14. 14. ©2011 Wolff Olins<br />14<br />GETTING THERE<br />©2011 Wolff Olins<br />
  15. 15. ©2011 Wolff Olins<br />15<br />©2011 Wolff Olins<br />
  16. 16. ©2011 Wolff Olins<br />16<br />©2011 Wolff Olins<br />
  17. 17. ©2011 Wolff Olins<br />17<br />CHALLENGE<br />
  18. 18. ©2011 Wolff Olins<br />18<br />10=90%<br />
  19. 19. ©2011 Wolff Olins<br />19<br />
  20. 20. ©2011 Wolff Olins<br />20<br />©2011 Wolff Olins<br />
  21. 21. ©2011 Wolff Olins<br />21<br />SPIKEY MAP<br />
  22. 22. ©2011 Wolff Olins<br />22<br />
  23. 23. ©2011 Wolff Olins<br />23<br />MAKE IT EASY<br />MAKE IT SIMPLE<br />MAKE IT FREE<br />
  24. 24. ©2011 Wolff Olins<br />24<br />BETTER IMAGE - SKIN DEEP<br />
  25. 25. ©2011 Wolff Olins<br />25<br />THE BRIEF<br />
  26. 26. 26<br />©2011 Wolff Olins<br />
  27. 27. ©2011 Wolff Olins<br />27<br />BETTER REALITY - STRUCTURAL<br />
  28. 28. ©2011 Wolff Olins<br />28<br />OFTEN TOO COMPLICATED<br />9<br />1<br />AXES<br />PLAN<br />141<br />42 <br />AIMS<br />PRIORITIES<br />0<br />0<br />TIMETABLE (YET)<br />ACTIONS (YET)<br />
  29. 29. ©2011 Wolff Olins<br />29<br />©2011 Wolff Olins<br />
  30. 30. ©2011 Wolff Olins<br />30<br />©2011 Wolff Olins<br />
  31. 31. ©2011 Wolff Olins<br />31<br />EDB<br />
  32. 32. ©2011 Wolff Olins<br />32<br />EARLY INFLUENCE<br />©2011 Wolff Olins<br />
  33. 33. ©2011 Wolff Olins<br />33<br />EARLY INFLUENCE<br />
  34. 34. ©2011 Wolff Olins<br />34<br />3% - 5%<br />
  35. 35. ©2011 Wolff Olins<br />35<br />©2011 Wolff Olins<br />
  36. 36. ©2011 Wolff Olins<br />36<br />©2011 Wolff Olins<br />
  37. 37. ©2011 Wolff Olins<br />37<br />
  38. 38. ©2011 Wolff Olins<br />38<br />SO WHAT?<br />
  39. 39. ©2011 Wolff Olins<br />39<br />GREATSTART<br />EVERYTHING TO PLAY FOR<br />LOSING GROUND?<br />
  40. 40. ©2011 Wolff Olins<br />40<br />KISS<br />
  41. 41. ©2011 Wolff Olins<br />41<br />AND<br />NOTOR<br />
  42. 42. ©2011 Wolff Olins<br />42<br />JOINED UP<br />
  43. 43. ©2011 Wolff Olins<br />43<br />THINK<br />MOUSSA<br />©2011 Wolff Olins<br />
  44. 44. ©2011 Wolff Olins<br />44<br />

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