Living Proof Case Study

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Living Proof Case Study

  1. 1. LIVING PROOF: Brains meet beauty Living Proof was born out of chemistry between like-minded individuals in Cambrige, MA. They came together, under the name ORDERS TRIPLED Andora, as outsiders with absolutely no preconceived notions about what could and couldn’t be done in the beauty industry. They shared one, clear ambition…to cure the most common hair and skin ills of the beauty frustrated, one product at a time, once and for all, and to become the next big beauty company as a result. Solving problems Armed with a lab full of radical, never before seen technologies, access to some of the best life scientists in the world and an initial product line nearly ready for consumers, Andora partnered with Wolff Olins to help build and guide the entire brand, from top to bottom. We started by doing a lot of homework. We took a deep dive into the world of beauty, ran diagnostics on the competition and We observed that the beauty industry largely ignored or committed responsibility. We developed the brand idea—solving problems— and the brand name ‘Living Proof’ based on these insights and created a brand personality and overall experience to deliver against this vision. Beauty breakthrough True to Living Proof’s ambition, it achieved major successes before product (No Frizz) even hit the shelves. With each appearance on QVC, product has completely sold out. And in February 2009, Living Wolff Olins where orders tripled in just two months. The direct consumer reaction has been overwhelming, and praise from potential new +44 20 7713 7733 partners singular—for having built a brand so strategically +1 212 505 7337 considered and cohesively delivered. www.wolffolins.com © 2008 Wolff Olins Limited. All rights reserved.

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