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First Direct Case Study
 

First Direct Case Study

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    First Direct Case Study First Direct Case Study Document Transcript

    • FIRST DIRECT: Richer customers In the late 1980s, Midland Bank (now HSBC) – dogged by third world A MILLION ADVOCATES Banking to suit a brand to deliver all this, with a different kind of name – First Direct Most recommended recommendation. Today First Direct has a loyal base of 1.2 million Wolff Olins +44 20 7713 7733 +1 212 505 7337 +9 7144 01 9581 www.wolffolins.com © 2009 Wolff Olins Limited. All rights reserved.