First Direct Case Study

1,624
-1

Published on

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,624
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
73
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

First Direct Case Study

  1. 1. FIRST DIRECT: Richer customers In the late 1980s, Midland Bank (now HSBC) – dogged by third world A MILLION ADVOCATES Banking to suit a brand to deliver all this, with a different kind of name – First Direct Most recommended recommendation. Today First Direct has a loyal base of 1.2 million Wolff Olins +44 20 7713 7733 +1 212 505 7337 +9 7144 01 9581 www.wolffolins.com © 2009 Wolff Olins Limited. All rights reserved.

×