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Marketing Portfolio_WK

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    Marketing Portfolio_WK Marketing Portfolio_WK Presentation Transcript

    • Marketing Portfolio
      Wojtek Kogut
    • Marketing ExecutiveOctober 2007 – July 2010
      2
    • Overview
      B2C
      Polish and Romanian Markets expert in customer acquisition using different communication channels
      Maximising company exposure and visibility towards CEE target groups.
      Cash to Account – New Service Launch for Polish community in the UK and Jersey Island
      B2B
      External Stakeholder Relationship management – Thomas Cook & Going Places
      The ownership of TC various marketing activities aimed to tighten co-operation between two companies and their customers
      3
    • 4
      CEE Corridor Management – B2C
      Core Activities undertaken
      CEE Community Research
      Segmentation, Positioning and Targeting
      Above The Line Communication
      Communications via ethnic press online display, outdoor
      Below The Line Communication
      Event Sponsorship for Polish, Romanian Communities living in the UK
      New Product Launch for Polish Community in the UK
      Cash to Account Service – cooperation with NDP, external stakeholders
      The ownership of Test Activity in Jersey Island
    • 5
      Stakeholder Management – B2B
      Summary of Core Activities
      ATL
      Outdoor Display – cobranding
      Ethnic and Generic Press – bespoke messaging
      Online Display – ethnic websites, SEO, AdWordSearch
      Social Media – Facebook Display
      BTL
      TC&MG Partnership Press Conference – October 2008
      Direct Mail to TC/GP Customer Base
      TC Conference Events Sponsorships
      Increase of MG visibility across TC/GP stores
      Internal marketing for TC staff
    • Marketing Manager – Eastern EuropeJuly 2010 – March 2011
      6
    • 7
      Overview
      CEE Market Management:
      Primary Market:
      Poland
      Secondary Markets:
      Lithuania, Slovakia, Romania
      Brand Extension into Financial Services:
      Lebara Prepaid MasterCard – send money home FREE, the safe and simply way
    • Creation of Q1 Campaign in 2o11
      8
      The campaign was focused on CEE ethnic online and press supported by radio and PR
      Ethnic DR print has been planned for:
      Poland, Lithuania/Latvia and Romania
      Radio–Polish Radio London as a support for the campaign
      Online–all corridors – especially Poland – wide range of different websites
    • 9
      Lebara Prepaid MasterCard:
      Overview:
      New Service enabling customers manage their money as well as send funds to their family members
      Lebara Brand Extension into Financial Services Sector
      Activities undertaken prior the launch:
      SPT process
      Online Survey – Lebara Customer Base
      Delivery of Marketing Plan
      Execution of Marketing Plan
    • Thank you
      Wojtek Kogut