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Marketing Portfolio_WK Marketing Portfolio_WK Presentation Transcript

  • Marketing Portfolio
    Wojtek Kogut
  • Marketing ExecutiveOctober 2007 – July 2010
    2
  • Overview
    B2C
    Polish and Romanian Markets expert in customer acquisition using different communication channels
    Maximising company exposure and visibility towards CEE target groups.
    Cash to Account – New Service Launch for Polish community in the UK and Jersey Island
    B2B
    External Stakeholder Relationship management – Thomas Cook & Going Places
    The ownership of TC various marketing activities aimed to tighten co-operation between two companies and their customers
    3
  • 4
    CEE Corridor Management – B2C
    Core Activities undertaken
    CEE Community Research
    Segmentation, Positioning and Targeting
    Above The Line Communication
    Communications via ethnic press online display, outdoor
    Below The Line Communication
    Event Sponsorship for Polish, Romanian Communities living in the UK
    New Product Launch for Polish Community in the UK
    Cash to Account Service – cooperation with NDP, external stakeholders
    The ownership of Test Activity in Jersey Island
  • 5
    Stakeholder Management – B2B
    Summary of Core Activities
    ATL
    Outdoor Display – cobranding
    Ethnic and Generic Press – bespoke messaging
    Online Display – ethnic websites, SEO, AdWordSearch
    Social Media – Facebook Display
    BTL
    TC&MG Partnership Press Conference – October 2008
    Direct Mail to TC/GP Customer Base
    TC Conference Events Sponsorships
    Increase of MG visibility across TC/GP stores
    Internal marketing for TC staff
  • Marketing Manager – Eastern EuropeJuly 2010 – March 2011
    6
  • 7
    Overview
    CEE Market Management:
    Primary Market:
    Poland
    Secondary Markets:
    Lithuania, Slovakia, Romania
    Brand Extension into Financial Services:
    Lebara Prepaid MasterCard – send money home FREE, the safe and simply way
  • Creation of Q1 Campaign in 2o11
    8
    The campaign was focused on CEE ethnic online and press supported by radio and PR
    Ethnic DR print has been planned for:
    Poland, Lithuania/Latvia and Romania
    Radio–Polish Radio London as a support for the campaign
    Online–all corridors – especially Poland – wide range of different websites
  • 9
    Lebara Prepaid MasterCard:
    Overview:
    New Service enabling customers manage their money as well as send funds to their family members
    Lebara Brand Extension into Financial Services Sector
    Activities undertaken prior the launch:
    SPT process
    Online Survey – Lebara Customer Base
    Delivery of Marketing Plan
    Execution of Marketing Plan
  • Thank you
    Wojtek Kogut