Portfolio<br />Wojtek Kogut<br />
Marketing ExecutiveOctober 2007 – July 2010<br />2<br />
Overview<br />B2C<br />Polish and Romanian Markets expert in customer acquisition using different communication channels<b...
4<br />CEE Corridor Management – B2C<br />Core Activities undertaken<br />CEE Community Research<br />Segmentation, Positi...
5<br />Stakeholder Management – B2B<br />Summary of Core Activities<br />ATL<br />Outdoor Display – cobranding<br />Ethnic...
Marketing Manager – Eastern EuropeJuly 2010 – March 2011<br />6<br />
7<br />Overview<br />CEE Market Management:<br />Primary Market:<br />Poland<br />Secondary Markets:<br />Lithuania, Slova...
Creation of Q1 Campaign  in 2o11<br />8<br />The campaign was focused on CEE ethnic online and press supported by radio an...
Lebara Prepaid MasterCardLaunched on 21st March 2011<br />9<br />
10<br />Lebara Prepaid MasterCard:<br />Overview:<br />New Service enabling customers manage their money as well as send f...
Thank you<br />Wojtek Kogut<br />
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Marketing Portfolio

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Marketing Portfolio

  1. 1. Portfolio<br />Wojtek Kogut<br />
  2. 2. Marketing ExecutiveOctober 2007 – July 2010<br />2<br />
  3. 3. Overview<br />B2C<br />Polish and Romanian Markets expert in customer acquisition using different communication channels<br />Maximising company exposure and visibility towards CEE target groups.<br />Cash to Account – New Service Launch for Polish community in the UK and Jersey Island<br />B2B<br />External Stakeholder Relationship management – Thomas Cook & Going Places<br />The ownership of TC various marketing activities aimed to tighten co-operation between two companies and their customers<br />3<br />
  4. 4. 4<br />CEE Corridor Management – B2C<br />Core Activities undertaken<br />CEE Community Research<br />Segmentation, Positioning and Targeting<br />Above The Line Communication<br />Communications via ethnic press online display, outdoor <br />Below The Line Communication<br />Event Sponsorship for Polish, Romanian Communities living in the UK<br />New Product Launch for Polish Community in the UK<br />Cash to Account Service – cooperation with NDP, external stakeholders<br />The ownership of Test Activity in Jersey Island<br />
  5. 5. 5<br />Stakeholder Management – B2B<br />Summary of Core Activities<br />ATL<br />Outdoor Display – cobranding<br />Ethnic and Generic Press – bespoke messaging<br />Online Display – ethnic websites, SEO, AdWord Search: Google, Bing<br />Social Media – Facebook Display <br />BTL<br />TC&MG Partnership Press Conference – October 2008<br />Direct Mail to TC/GP Customer Base <br />TC Conference Events Sponsorships<br />Increase of MG visibility across TC/GP stores<br />Internal marketing for TC staff<br />KPI<br />Growth in send transactions from TC/GP locations in 2009<br />
  6. 6. Marketing Manager – Eastern EuropeJuly 2010 – March 2011<br />6<br />
  7. 7. 7<br />Overview<br />CEE Market Management:<br />Primary Market:<br />Poland<br />Secondary Markets:<br />Lithuania, Slovakia, Romania<br />Brand Extension into Financial Services:<br />Lebara Prepaid MasterCard – send money home FREE, the safe and simply way<br />
  8. 8. Creation of Q1 Campaign in 2o11<br />8<br />The campaign was focused on CEE ethnic online and press supported by radio and PR <br />Ethnic DR print has been planned for: <br />Poland, Lithuania/Latvia and Romania <br />Radio–Polish Radio London as a support for the campaign <br />Online–all corridors – especially Poland – wide range of different websites<br />
  9. 9. Lebara Prepaid MasterCardLaunched on 21st March 2011<br />9<br />
  10. 10. 10<br />Lebara Prepaid MasterCard:<br />Overview:<br />New Service enabling customers manage their money as well as send funds to their family members<br />Lebara Brand Extension into Financial Services Sector<br />Activities undertaken prior the launch: <br />SPT process<br />Online Survey – Lebara Customer Base<br />Delivery of Marketing Plan<br />Execution of Marketing Plan<br />
  11. 11. Thank you<br />Wojtek Kogut<br />

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