The good, the bad & the ugly
A co-business western
(Collaborative?) Scenarios
for collaborative economy leadership
Louis-D...
You all know the story …
3 outlaws
forced to
collaborate
to find gold
They partner
They cheat
They partner
They betray
They fight
At the end
1 dies
2 share the gold
Will it be the story of the
collaborative economy ?
Welcome to the co-xx
> 20 M articles
> 500 M visitors / month
> 1 M contributors
2012 figures
No capital
Distributed design,
manufacturing & labor
20k€
>1 BUSD valuation
10 M nights
38 000 users / day
2012 figures
> 18 000 projects financed
> 300Musd invested
17 projects > 1Musd
2012 figures
Huge variety
Finance, manufacturing, consumption, knowledge, …
Plateforms
Centralised vs Peer to peer
Open vs closed
Free ...
Welcome to the co-xx
Mixed Focus
Material focus
Immaterial focus
Commons-oriented Peer Production
in Knowledge and Softwar...
Incumbent companies
« That’s a huge opportunity »
« These guys may put us out of
business »
Collaboration ?
5 strategies
1. Defend the rent : lobby about regulation
2. Make : implement collaborative value chain
3. Buy : acquire co...
Strategy
#1
Defend the
rent
Lobby against new
entrants
Strategy
#2
Make
Crowdsource design
Strategy
#2
Make
Crowdsource design
61 000 designers
110 proposals (average)
1hour
Strategy
#2
Make
Mobilize the clients in the
value chain
Strategy
#3
Buy
Acquire the disrupter
Strategy
#3
Buy
Acquire the disrupter
Strategy
#4
Partner
Quirky + General Electric
Strategy
#4
Partner
Auchan + Quirky
Strategy
#5
Enable
Supply services
Digital giants
You know these guys
They never ask for permission
« That’s a business segment for
us »
« We could use that to leverage
our position »
Collaboration ?
3 strategies
1. Deploy : roll out their Business model
2. Leverage : use their position reinforce
leadership
3. Enable : d...
Strategy
#1
Deploy
Sell ad words and ads
Strategy
#1
Deploy
Enlarge the offer
Strategy
#2
Leverage
Become the ultimate
platform
Mine
Strategy
#2
Leverage
Become the ultimate
platform
“I think 3D printing is
super interesting but not
yet for mass productio...
Strategy
#3
Enable
Develop services for the
collaborative economy
So,
Is there a
Clint Eastwood ?
Capabilities needed for the co-xxx
Communities Digital+physical Access more
than possession Legitimacy long-tail freemium
...
The good, the bad & the ugly
A co-business western
(Collaborative?) Scenarios
for collaborative economy leadership
Louis-D...
A story inspired by
Michel
Bauwens
Jeremiah
Owyang
Steve
Blank
Rachel
Botsman
Sources
• http://www.withoutmodel.com/louis-david-benyayer/collaborative-economies-and-legacies-
friends-or-foes/
• http:/...
This content is under Creative Commons licence
Attribution - Share alike 3.0
http://creativecommons.org/licenses/by-sa/3.0...
The good bad and ugly collaborative western
The good bad and ugly collaborative western
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The good bad and ugly collaborative western

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The good bad and ugly collaborative western

  1. 1. The good, the bad & the ugly A co-business western (Collaborative?) Scenarios for collaborative economy leadership Louis-David Benyayer ld.benyayer@withoutmodel.com www.withoutmodel.com
  2. 2. You all know the story …
  3. 3. 3 outlaws forced to collaborate to find gold
  4. 4. They partner They cheat They partner They betray They fight
  5. 5. At the end 1 dies 2 share the gold
  6. 6. Will it be the story of the collaborative economy ?
  7. 7. Welcome to the co-xx
  8. 8. > 20 M articles > 500 M visitors / month > 1 M contributors 2012 figures
  9. 9. No capital Distributed design, manufacturing & labor 20k€
  10. 10. >1 BUSD valuation 10 M nights 38 000 users / day 2012 figures
  11. 11. > 18 000 projects financed > 300Musd invested 17 projects > 1Musd 2012 figures
  12. 12. Huge variety Finance, manufacturing, consumption, knowledge, … Plateforms Centralised vs Peer to peer Open vs closed Free vs paid
  13. 13. Welcome to the co-xx Mixed Focus Material focus Immaterial focus Commons-oriented Peer Production in Knowledge and Software (Linux Wikipedia) Sharing plateforms (Facebook, youtube, Flickr) Crowdsourced designs & products Shared design & distributed manufacturing (Wikispeed) Open innovation Collaborative consumption Digital market places (ebay) Adapted from M.Bauwens, 2012
  14. 14. Incumbent companies
  15. 15. « That’s a huge opportunity » « These guys may put us out of business » Collaboration ?
  16. 16. 5 strategies 1. Defend the rent : lobby about regulation 2. Make : implement collaborative value chain 3. Buy : acquire collaborative economy initiatives 4. Partner : co-operate services with start ups 5. Enable : develop specific supportive services / technologies to the collaborative economy
  17. 17. Strategy #1 Defend the rent Lobby against new entrants
  18. 18. Strategy #2 Make Crowdsource design
  19. 19. Strategy #2 Make Crowdsource design 61 000 designers 110 proposals (average) 1hour
  20. 20. Strategy #2 Make Mobilize the clients in the value chain
  21. 21. Strategy #3 Buy Acquire the disrupter
  22. 22. Strategy #3 Buy Acquire the disrupter
  23. 23. Strategy #4 Partner Quirky + General Electric
  24. 24. Strategy #4 Partner Auchan + Quirky
  25. 25. Strategy #5 Enable Supply services
  26. 26. Digital giants
  27. 27. You know these guys They never ask for permission
  28. 28. « That’s a business segment for us » « We could use that to leverage our position » Collaboration ?
  29. 29. 3 strategies 1. Deploy : roll out their Business model 2. Leverage : use their position reinforce leadership 3. Enable : develop services for the collaborative economy
  30. 30. Strategy #1 Deploy Sell ad words and ads
  31. 31. Strategy #1 Deploy Enlarge the offer
  32. 32. Strategy #2 Leverage Become the ultimate platform Mine
  33. 33. Strategy #2 Leverage Become the ultimate platform “I think 3D printing is super interesting but not yet for mass production.” “It will be an exciting world, though, when it happens someday.” Will 3D printing enable the digitization of physical goods in the same way Amazon is digitizing books today?
  34. 34. Strategy #3 Enable Develop services for the collaborative economy
  35. 35. So, Is there a Clint Eastwood ?
  36. 36. Capabilities needed for the co-xxx Communities Digital+physical Access more than possession Legitimacy long-tail freemium data multi-sided pervasive service platforms open innovation ecosystems
  37. 37. The good, the bad & the ugly A co-business western (Collaborative?) Scenarios for collaborative economy leadership Louis-David Benyayer ld.benyayer@withoutmodel.com www.withoutmodel.com
  38. 38. A story inspired by Michel Bauwens Jeremiah Owyang Steve Blank Rachel Botsman
  39. 39. Sources • http://www.withoutmodel.com/louis-david-benyayer/collaborative-economies-and-legacies- friends-or-foes/ • http://p2pfoundation.net/Synthetic_Overview_of_the_Collaborative_Economy • http://fr.slideshare.net/jeremiah_owyang/collaborative-economy-keynote-jeremiah-owyang • http://www.atelier.net/trends/articles/open-innovation-crowdfunding-invite-chez-grands- groupes_422043 • http://www.telegraph.co.uk/travel/travelnews/10072651/Airbnb-ruled-illegal-in-New- York.html • http://venturebeat.com/2013/03/20/first-glimmers-of-avis-zipcar-acquisition-appear-at-nyc- airports/ • http://www.open-electronics.org/thats-makerbot-value-in-stratasys-deal/ • http://www.geekwire.com/2013/jeff-bezosbacked-3dprinting-company-makerbot-sells- 403m/
  40. 40. This content is under Creative Commons licence Attribution - Share alike 3.0 http://creativecommons.org/licenses/by-sa/3.0/deed.fr

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