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The good bad and ugly collaborative western
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The good bad and ugly collaborative western

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The good bad and ugly collaborative western Presentation Transcript

  • 1. The good, the bad & the ugly A co-business western (Collaborative?) Scenarios for collaborative economy leadership Louis-David Benyayer ld.benyayer@withoutmodel.com www.withoutmodel.com
  • 2. You all know the story …
  • 3. 3 outlaws forced to collaborate to find gold
  • 4. They partner They cheat They partner They betray They fight
  • 5. At the end 1 dies 2 share the gold
  • 6. Will it be the story of the collaborative economy ?
  • 7. Welcome to the co-xx
  • 8. > 20 M articles > 500 M visitors / month > 1 M contributors 2012 figures
  • 9. No capital Distributed design, manufacturing & labor 20k€
  • 10. >1 BUSD valuation 10 M nights 38 000 users / day 2012 figures
  • 11. > 18 000 projects financed > 300Musd invested 17 projects > 1Musd 2012 figures
  • 12. Huge variety Finance, manufacturing, consumption, knowledge, … Plateforms Centralised vs Peer to peer Open vs closed Free vs paid
  • 13. Welcome to the co-xx Mixed Focus Material focus Immaterial focus Commons-oriented Peer Production in Knowledge and Software (Linux Wikipedia) Sharing plateforms (Facebook, youtube, Flickr) Crowdsourced designs & products Shared design & distributed manufacturing (Wikispeed) Open innovation Collaborative consumption Digital market places (ebay) Adapted from M.Bauwens, 2012
  • 14. Incumbent companies
  • 15. « That’s a huge opportunity » « These guys may put us out of business » Collaboration ?
  • 16. 5 strategies 1. Defend the rent : lobby about regulation 2. Make : implement collaborative value chain 3. Buy : acquire collaborative economy initiatives 4. Partner : co-operate services with start ups 5. Enable : develop specific supportive services / technologies to the collaborative economy
  • 17. Strategy #1 Defend the rent Lobby against new entrants
  • 18. Strategy #2 Make Crowdsource design
  • 19. Strategy #2 Make Crowdsource design 61 000 designers 110 proposals (average) 1hour
  • 20. Strategy #2 Make Mobilize the clients in the value chain
  • 21. Strategy #3 Buy Acquire the disrupter
  • 22. Strategy #3 Buy Acquire the disrupter
  • 23. Strategy #4 Partner Quirky + General Electric
  • 24. Strategy #4 Partner Auchan + Quirky
  • 25. Strategy #5 Enable Supply services
  • 26. Digital giants
  • 27. You know these guys They never ask for permission
  • 28. « That’s a business segment for us » « We could use that to leverage our position » Collaboration ?
  • 29. 3 strategies 1. Deploy : roll out their Business model 2. Leverage : use their position reinforce leadership 3. Enable : develop services for the collaborative economy
  • 30. Strategy #1 Deploy Sell ad words and ads
  • 31. Strategy #1 Deploy Enlarge the offer
  • 32. Strategy #2 Leverage Become the ultimate platform Mine
  • 33. Strategy #2 Leverage Become the ultimate platform “I think 3D printing is super interesting but not yet for mass production.” “It will be an exciting world, though, when it happens someday.” Will 3D printing enable the digitization of physical goods in the same way Amazon is digitizing books today?
  • 34. Strategy #3 Enable Develop services for the collaborative economy
  • 35. So, Is there a Clint Eastwood ?
  • 36. Capabilities needed for the co-xxx Communities Digital+physical Access more than possession Legitimacy long-tail freemium data multi-sided pervasive service platforms open innovation ecosystems
  • 37. The good, the bad & the ugly A co-business western (Collaborative?) Scenarios for collaborative economy leadership Louis-David Benyayer ld.benyayer@withoutmodel.com www.withoutmodel.com
  • 38. A story inspired by Michel Bauwens Jeremiah Owyang Steve Blank Rachel Botsman
  • 39. Sources • http://www.withoutmodel.com/louis-david-benyayer/collaborative-economies-and-legacies- friends-or-foes/ • http://p2pfoundation.net/Synthetic_Overview_of_the_Collaborative_Economy • http://fr.slideshare.net/jeremiah_owyang/collaborative-economy-keynote-jeremiah-owyang • http://www.atelier.net/trends/articles/open-innovation-crowdfunding-invite-chez-grands- groupes_422043 • http://www.telegraph.co.uk/travel/travelnews/10072651/Airbnb-ruled-illegal-in-New- York.html • http://venturebeat.com/2013/03/20/first-glimmers-of-avis-zipcar-acquisition-appear-at-nyc- airports/ • http://www.open-electronics.org/thats-makerbot-value-in-stratasys-deal/ • http://www.geekwire.com/2013/jeff-bezosbacked-3dprinting-company-makerbot-sells- 403m/
  • 40. This content is under Creative Commons licence Attribution - Share alike 3.0 http://creativecommons.org/licenses/by-sa/3.0/deed.fr